Title: Media Planner Location: New York, NY, US Workplace: Regular Department: (2) Professionals Job Description: Company: Associated Press The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day. The Associated Press is seeking a highly detail-oriented and strategic Media Planner to join AP’s B2C effort, building on AP’s reputation, reach and high-quality content to bring unique advertising opportunities direct to the market. This position will report to the Senior Media Planner. The Media Planner works closely with the Senior Media Planner, sales team, integrated marketing team and the rest of the revenue operations team to develop both custom and standard proposals and media plans, and to assist in building and maintaining relationships with advertisers. The ideal candidate has knowledge of digital advertising campaign planning and management, including sponsorships, display, video, native solutions, branded content and social media. This role assists with the development of strategies, pricing and media plans to support our sales team. The position plays an integral role in ensuring that every proposal is crafted thoughtfully and tailored to achieve the brand’s objectives. To be considered, you must be motivated, independent, and able to manage multiple projects at a time in a fast-paced environment. What you will do: - Assist with creating media plans and proposals, both proactively and in response to client requests and RFPs. - Work with Senior Media Planner to provide recommendations using all relevant ad formats and placements (display, video, branded content, social media, high impact and native advertising across desktop, mobile web, in-app and newsletter). - Receive, understand, and react to inquiries and RFPs from brands and agencies, building advertising solutions that meet or exceed their campaign goals. - Participate in brainstorms across internal and external teams and compile ideas into client-facing proposals. - Work with the sales and ad/revenue operations teams to encourage renewals and identify areas for account growth. - Develop advanced proficiency in AP’s ad stack, formats, targeting, monetization capabilities and best practices, and use this knowledge to address client inquiries and inform planning. - Support Senior Media Planner in evaluating inventory, revenue, performance and other data to create plans and pricing that achieve the planned KPI goals and balanced profit margins. - Utilize data platforms to forecast targeted inventory, and to build and utilize segments to reach advertisers’ target audiences. Share insights and learning with integrated marketing and sales teams. - Participate in calls with clients to communicate campaign components, expectations and timelines. Who you are: - 1-2+ years in media planning/sales planning roles at a publisher or agency. - Experience creating ad packages across direct, programmatic guaranteed, preferred and private auction deals.  - Experience working across ad formats including display, video, branded content, high impact and native advertising across desktop, mobile web, app and email newsletter. - Possesses the ability to offer creative solutions to grow revenue and provide the optimal client experience. - Comfort with Excel and analyzing data sets to be able to provide recommendations back to either clients directly or various internal teams (pivot tables, VLOOKUP, formulas, charts, etc.). - Experience using a DMP/CDP to organize, analyze and utilize audience segments for planning purposes and campaign targeting is preferred. - Experience utilizing Google Ad Manager and Google Analytics or Looker to run reports, forecast inventory and inform the creation of media plans. - Proficiency in Excel, Outlook, and Microsoft Word is required. - Knowledge of the programmatic landscape, as well as PMP and programmatic guaranteed deals is preferred. - Excellent interpersonal skills for communication across multiple departments and levels of management, as well as with clients and external contacts. - Must be highly motivated, independent and detail oriented. - Must be able to manage multiple projects simultaneously and within deadlines. - B.A. or B.S. degree or equivalent. - Advanced-level professional competency in written and spoken English language. - Must be authorized to work in the United States for any employer. Location: This position follows a hybrid work model based in AP’s New York headquarters. AP employees are onsite three days a week, Tuesday, Wednesday and Thursday. Why join us: - A mission-driven, inclusive environment focused on both individual and collective success.  - Opportunities for professional development to help you reach your career goals.  - Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.  The anticipated salary range for this position is $68,000-$75,000, contingent on experience and other job-related factors. Employees are eligible to participate in a 401(k) plan and an employer-sponsored health insurance plan, as outlined in the official plan documents. Additionally, they are eligible for paid time off and holidays per AP policy. The Associated Press offers comprehensive benefits which include: - Competitive medical, dental and vision coverage - Retirement benefits - Company paid life insurance - Paid vacation and sick days - Paid parental leave for any new parent - Mental health resources AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.

About Perfected When corporations cause harm, someone has to answer for it. At Perfected, we guide people through complex legal journeys with one clear goal: to hold corporations accountable and help communities reclaim their power. We start with people—their stories, their pain, their hope—and we stand with them every step of the way. Our work is rooted in transparency, empathy, and advocacy. Every message, every design, and every interaction is built to help individuals understand their rights, feel supported, and take action with confidence. We partner with law firms across the country to bring clarity to chaos, amplify community voices, and create human-centered experiences that make justice feel within reach. Location Note This role is available in-person at the company's office in St. Thomas, USVI; or, as a remote-based position. All remote work must be performed in a state or territory in which Perfected Claims LLC or Strategic Campaign Sourcing LLC is registered to do business (AL, CA, CO, FL, GA, HI, IL, KY, LA, MA, ME, MI, NV, NJ, NY, NC, OH, PA, SC, TN, TX, VI, VA, WI). About the Role The Performance Marketing Manager leads the paid acquisition engine that drives awareness, education, and qualified lead generation for Perfected. In this role, you will design and operate paid marketing programs that reach individuals affected by corporate negligence and connect them with trusted pathways to pursue legal support and accountability. Your work will ensure the right audiences are reached with clear, responsible messaging that informs, educates, and converts individuals seeking justice. You own paid media end-to-end, including campaign setup, targeting strategies, budgets, scheduling, and optimization across key placements and channels. You are both analytical and entrepreneurial—someone who thrives in campaign execution, enjoys testing and iteration, and can translate performance insights into clear recommendations that improve acquisition efficiency and scale impact. What You’ll Do Paid Campaign Strategy & Execution - Lead the strategy, planning, and execution of paid acquisition campaigns for mass tort initiatives across key channels including Meta, Google, YouTube, programmatic platforms, and emerging digital opportunities. - Develop scalable campaign frameworks that enable rapid launch, testing, and optimization of new mass tort initiatives while maintaining flexibility to support highly targeted and niche audience strategies. - Design sophisticated audience targeting approaches that identify and reach individuals within defined and often narrow mass tort populations. - Own campaign setup and execution including targeting, bidding strategies, scheduling, and budget allocation. Performance Optimization & Experimentation - Monitor live campaign performance and make real-time adjustments to targeting, creative, bidding, and budgets to maximize lead quality and acquisition efficiency. - Analyze core acquisition metrics including cost per acquisition, conversion rate, and lead quality to inform optimization decisions. - Lead structured experimentation across messaging, creative, audience segments, and landing page experiences to continuously improve performance. - Translate campaign performance into clear, actionable insights that improve ongoing and future initiatives. Landing Page Direction & Collaboration - Define conversion goals, audience intent, and messaging priorities for campaign landing pages based on acquisition objectives. - Partner closely with creative, copy, and product teams to ensure landing page experiences align with campaign goals and user expectations. - Propose and prioritize landing page tests based on campaign performance insights and audience behavior. Scaling & Systems - Build repeatable systems and playbooks for campaign setup, management, and optimization to enable efficient scaling. - Stay current on platform changes, emerging channels, and best practices to continuously improve performance and support marketing team education. - Collaborate cross-functionally to ensure campaigns align with organizational growth and priority initiatives. - Contribute to building a scalable growth marketing engine by identifying tools, systems, and potential team capabilities that will support ongoing expansion. What You Bring - 5–8 years of experience in performance marketing, paid media, or digital acquisition roles. - Strong experience managing paid campaigns across platforms such as Meta, Google Ads, YouTube, and programmatic platforms. - Proven ability to manage paid media budgets, audience targeting, bidding strategies, and ongoing campaign optimization. - Deep understanding of marketing analytics, performance dashboards, and conversion tracking (Google Analytics, Looker, or similar tools) to drive data-informed decision making. - Experience developing and optimizing landing pages and conversion funnels, with familiarity working across CRM systems and lead pipelines. - Strong analytical thinking and the ability to translate complex performance data into clear insights and actionable recommendations. - Experience operating in fast-paced, growth-oriented environments. - Experience in high-intent lead generation environments such as legal services, healthcare, financial services, or similar industries is a plus. Core Attributes - Driven Self-Starter: You don’t wait for permission to move things forward. You take ownership of execution and outcomes, are comfortable operating with autonomy, building systems where they don’t yet exist, and bringing clarity to early-stage environments. - Analytical Thinker: You know the best decisions come from understanding the data. You enjoy digging into performance insights, asking the right questions, and uncovering what’s truly driving results. - Curious Experimenter: You are energized by testing, learning, and refining. Trying new ideas, exploring emerging channels, and continuously refining what works is your autopilot. - Collaborative Partner: You believe the best work happens when diverse perspectives are included, and you take pride in being a supportive, ego-free collaborator who can take action on feedback from multiple angles. - Mission Driven: You connect deeply to the mission of helping people seek justice, and you’re motivated by seeing that purpose reflected in strong marketing results and real-world impact. Physical Requirements - Frequent need for oral, written, and auditory communication. - Ability to sit for long periods of time. - Prolonged periods working on a computer. - Frequent repetitive hand and wrist motions. - Excellent near vision to see details on a computer screen, including color differentiation. - Ability to work in a fast paced and sometimes stressful services environment. - Occasional need for travel. Benefits at a Glance - Time Off: PTO (15 days, earned on an accrual basis; increases at 3rd and 5th anniversary), sick leave (10 days, earned on an accrual basis), paid holidays (14) and floating holidays (2 days). - Health & Wellness: Comprehensive medical, dental, and vision coverage. - Flexible Spending & Savings: FSA and HSA options to help manage healthcare costs. - Protection & Security: Short- and long-term disability and basic life insurance. - Future Planning: 401(k) retirement plan with a 5% company match. - Work-Life Support: Employee Assistance Program (EAP) through SupportLinc to provide confidential counseling and other wellbeing resources. Salary: $90,000 - $120,000 per year This position summary should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties as may be required. Strategic Campaign Sourcing LLC has the right to revise this position description at any time. Strategic Campaign Sourcing LLC is an equal opportunity employer. If you need an accommodation during the application process due to a disability, you may call us at 340-423-7199 and ask for Human Resources; however, please note that we only accept accommodation requests at this number. We do not accept applications or questions about the status of an application by phone.

Director of Paid Media Hybrid SEM Full time Austin, Texas, United States Description Director of Paid Media Location: Austin, TX (Hybrid. In office Monday, Wednesday, Friday) Reports To: Chief Digital Officer Team: Paid Media The Opportunity Paid media is not a support function at Intellibright. It is a revenue engine. As Director of Paid Ads, you own the performance of our entire paid media practice — Paid Search and Paid Social — across a portfolio of mid-market and enterprise clients. Google Ads is the primary revenue driver for most of our clients, and this role demands a powerhouse in the platform. Not someone who knows their way around it, but someone who commands it. You are the skilled operator and mentor this team needs to execute at a high level and raise the bar across the board. Paid Search and Paid Social are both in scope, and you are accountable for how millions in annual media spend gets deployed, optimized, and defended. You set the standards, build the systems, lead the team, and own the outcomes. This is not a role for someone who just manages campaigns. This is a role for someone who owns the practice. You will define what great paid media performance looks like at Intellibright, establish the frameworks that make it repeatable, and ensure that every dollar we manage on behalf of our clients translates into qualified demand, pipeline, and revenue. You will be the final voice on strategy, the standard-bearer for the team, and the person the Chief Digital Officer & CEO trust to protect and grow paid media performance at scale. As Intellibright continues to grow, this role grows with it, in scope, in team size, and in compensation tied directly to impact. About Intellibright Intellibright is a performance-driven digital marketing agency built around accountability and close client partnerships. Our proprietary revenue analytics connect marketing activity directly to pipeline, sales, and revenue. Recognized by Inc. 5000 and the Financial Times 500 as one of the fastest-growing companies in the Americas five years running, Intellibright is a profitable, self-funded agency headquartered in Austin, Texas. Paid Media at Intellibright does not operate in isolation. It is tightly integrated with SEO, CRO, Analytics, Web, and Digital Strategy so paid demand converts and scales. What You Will Own Department Performance - Full accountability for Paid Search and Paid Social performance across all client accounts - KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution - The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright Strategy and Decision-Making - Full-funnel paid media strategy aligned to business outcomes, not platform metrics - Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact - Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand - Integration of paid media strategy with CRO, landing page performance, and website experience - Cross-channel alignment with SEO to maximize total SERP visibility and demand capture - Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here, you do. Analytics and Intelligence - Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions - Performance assessment with the authority and confidence to recommend pivots, budget reallocations, or increased investment based on signals - Executive-ready performance narratives that move conversations from metrics to direction Team and Client Leadership - Hiring, mentorship, and elevation of SEM managers and specialists - Contribution to client retention, expansion, and long-term account health - Proactive identification of risk, inefficiency, and growth opportunity across the portfolio How You Work - You own outcomes, not tasks. If performance is off, you know why and you have a plan. - You anchor every decision to clearly defined KPIs - You know when data calls for action and when patience is the right move - You balance automation with judgment. You never outsource thinking to platforms. - You think in intent, quality, and revenue, not clicks and impressions - You move decisively and explain tradeoffs clearly - You set the bar for the team and hold it Culture and Expectations - Hybrid role with required in-office presence Monday, Wednesday, and Friday - Fast-moving environment with high expectations and clear ownership - Collaborative teams that value clarity, accountability, and results - 16+ years of profitable, self-funded growth Why This Role Matters Paid media at Intellibright is one of the primary levers our clients trust us to pull. This role exists because that trust requires a leader, not just an operator, at the helm. The Director of Paid Ads is accountable for ensuring our clients' paid investment is working, evolving, and defensible. As the company scales, this role is a platform for broader leadership responsibility and expanded ownership. If you want to run a paid media department, be directly accountable for revenue outcomes, and build something that lasts, this is where you do that. Requirements - 8 to 12 years of hands-on paid search experience, with at least 2 years in a leadership role with direct accountability for team and performance outcomes - Deep, hands-on expertise in Google Ads. You know the platform at a mechanical level: bidding levers, campaign structure, auction dynamics, audience signals, and how to diagnose and fix performance problems before clients notice them. - Proactive by nature. You are not waiting for a report to tell you something is wrong. You are scanning performance across your client portfolio consistently, spotting trends early, and acting on them. - Proven ability to own KPIs tied to revenue and lead quality, not just report on them - Track record of managing large, complex budgets profitably across multiple clients - Strong command of AI, automation, and auction dynamics with clear judgment on when and how to apply them - Experience partnering with analytics teams to surface insights, build forecasting frameworks, and drive optimization - Ability to assess downstream impact beyond platform-reported conversions - Confidence presenting performance direction to senior and C-level stakeholders. You bring conviction, not just slides. - Agency or multi-client experience strongly preferred - High bar for thinking, clarity, accountability, and ownership Benefits - Base Salary: $102,000 to $144,000 depending on experience - 5% performance-based bonus opportunity - 100% company-paid healthcare premiums including medical, dental, vision, and life - 401(k) with up to 5% company match - 28 days combined PTO and holidays plus two additional remote work weeks annually

• Develop paid marketing strategies tailored to our target audience • Plan, manage and optimize paid advertising campaigns across multiple channels (SEA and paid social) • Maximize ROI through effective management of the paid marketing budget • Monitor campaign performance and analyze key metrics • Collaborate closely with the e-commerce and marketing teams • Take responsibility for planning, allocating and optimizing the paid marketing budget • Ensure cross-channel tracking setup • Actively work on improving attribution models