Job Closed

This listing is no longer active.

Cotopaxi logo
Cotopaxi

Cotopaxi creates outdoor products and apparel that help motivate people to do good, alleviate poverty, and inspire adventure. Cotopaxi is committed to creating

Retention Manager

Location

Utah

Posted

116 days ago

Salary

$85K - $105K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishJavaScriptSaltStack

Job Description

Retention Manager

Cotopaxi

• Retention & Lifecycle Strategy: Co-own Cotopaxi’s customer retention and lifecycle strategy in partnership with the Head of Retention & Paid, with primary ownership across email and SMS. Help define and track lifecycle goals, KPIs, and OKRs that drive repeat purchase, engagement, loyalty, and customer lifetime value. Identify and execute opportunities to improve retention through segmentation, personalization, automation, and testing. Support the development and launch of Cotopaxi’s future loyalty strategy and program. • Email & SMS Program Ownership: Own the end-to-end execution of all Cotopaxi email and SMS programs, including campaigns, triggered automations, and lifecycle journeys. Manage campaign planning, scheduling, and deployment across key launches, moments, and peak buying periods. Continuously optimize performance through A/B testing, audience strategy, and content iteration. Ensure best practices across deliverability, compliance, accessibility, and overall customer experience. • Platform Ownership (Bloomreach): Own and operate Bloomreach as Cotopaxi’s ESP/CDP, including audience development, journey orchestration, automation, and optimization. Partner with internal teams and external vendors to maintain and expand platform capabilities. Leverage customer data and behavioral insights to power personalized, omni-channel retention strategies. • Loyalty & Emerging Channels: Support the testing and expansion of emerging retention channels, including direct mail. Play a key role in designing, testing, and operationalizing Cotopaxi’s future loyalty program. Partner cross-functionally to ensure loyalty initiatives align with brand, impact, and customer experience goals. • Analytics, Insights & Reporting: Analyze email, SMS, and lifecycle performance, translating data into actionable insights. Own regular reporting on retention KPIs, campaign performance, and lifecycle health. Partner with analytics and finance teams to understand and communicate the revenue and LTV impact of retention efforts. • Cross-Functional Collaboration: Collaborate closely with Creative, Brand, eCommerce, CX, Impact, and Analytics teams to bring retention programs to life. Translate strategy into clear briefs, timelines, and execution plans. Serve as a lifecycle marketing and retention subject-matter expert across the organization. • Operational Excellence: Maintain lifecycle marketing calendars and conduct regular audits of automated journeys. Document processes, best practices, and learnings to support scalability and knowledge sharing. Stay current on lifecycle marketing trends, tools, and innovations.

Job Requirements

  • 5-7 years of experience in retention, lifecycle, or CRM marketing within an eCommerce or digital-first environment.
  • Deep hands-on experience managing email and SMS programs at scale.
  • Proven experience owning or operating an ESP/CDP (Bloomreach strongly preferred).
  • You operate at the intersection of marketing and technology, pairing strategic thinking with a working knowledge of Jinja, HTML, CSS, and JavaScript to bring lifecycle programs to life.
  • You’re a modern, tech-forward operator who thoughtfully leverages AI tools to streamline workflows and elevate execution - building lifecycle journeys that are both sophisticated and seamless.
  • The ability to balance strategic thinking with hands-on execution in a fast-paced, highly cross-functional environment.
  • Strong analytical skills, with comfort translating customer and performance data into actionable insights that inform strategy and day-to-day decisions.
  • Excellent organizational, project management, and communication skills, with the ability to manage multiple initiatives and timelines simultaneously.
  • A deeply customer-obsessed mindset, with a passion for building long-term loyalty, engagement, and lifetime value.
  • Comfort working independently while collaborating closely with senior stakeholders and cross-functional partners.
  • A curious, growth-oriented approach, with enthusiasm for testing, learning, and continuously improving lifecycle programs.
  • Experience supporting or launching a customer loyalty program, or exposure to omni-channel retention efforts such as direct mail (a plus).
  • Ability and willingness to travel occasionally to Cotopaxi HQ in Salt Lake City, Utah.

Benefits

  • Health Benefits: Medical, dental and vision benefits with HSA, FSA, and DCSA options.
  • Company-paid basic life insurance with the option to purchase additional coverage.
  • Voluntary short-term and long-term disability coverage.
  • Voluntary accident and critical illness insurance.
  • Company-paid employee assistance program.
  • Wellness Benefits: Company-paid volunteer time.
  • 401(k) plan with employer match.
  • Unlimited responsible PTO.
  • In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
  • Uniquely Us: Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
  • Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
  • Grow personally and professionally through thoughtfully curated learning and development opportunities.
  • Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
  • Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.
  • Incentive Potential: This position is eligible for compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Related Categories

Related Job Pages

More Manager Jobs

Gainwell Technologies logo

CX Insights Manager

Gainwell Technologies

Gainwell Technologies is an award-winning digital health technology company that supports the administration of healthcare and human services programs. In past flexible hiring, the

Manager116 days ago

• Lead a team that converts customer and interaction data into measurable business improvement. • Oversee and guide your team to deliver superior insight capabilities, operational reporting, and CX analytics. • Manage the performance and engagement of your staff to optimize processes and maintain the highest quality standards in insight generation. • Support account leadership, operational leaders, and internal business partners in achieving or exceeding organizational goals. • Build, develop, and lead teams responsible for CX listening, interaction analytics, and insight delivery. • Guide the creation of journey‑level views of the customer experience by stitching together structured and unstructured data across channels. • Establish and lead routines that leverage reporting and insight tools to drive performance and ensure actionable, decision‑ready insights. • Partner with business, CX, and operations leaders—including WFM, Training, and QA stakeholders—identify opportunities to improve delivery of operational products, services, and capabilities. • Drive operational excellence by adopting standard operating procedures and establishing clear metrics, insight narratives, and reporting standards. • Own the insight‑to‑action lifecycle, including prioritization, delivery, adoption, and impact tracking. • Lead executive readouts, presenting findings, implications, and recommended actions. • Create conditions for team success by removing obstacles and championing change. • Identify and manage existing and emerging risks and implement strategies to mitigate them.

Texas
$86.7K - $123.9K / year
Job Closed
Hitachi logo

Aftermarket Area Manager

Hitachi

Hitachi Social Innovation is POWERING GOOD

Manager116 days ago
OtherRemoteTeam 10,001+Since 1910H1B Sponsor

• Drive growth in aftermarket sales • Collaborate closely with distributors and customers • Lead execution of sales programs and events • Develop comprehensive annual aftermarket sales strategies • Analyze regional sales performance • Act as a trusted advisor to distributors and partners • Equip distributors with sales tools and resources • Conduct aftermarket sales training sessions • Utilise data analysis to identify areas for improvement • Devise strategies for partners to enhance customer satisfaction

United States
Job Closed
OtherRemoteTeam 1,001-5,000H1B No Sponsor

• Develop comprehensive cross-functional integration plans for acquired businesses and lead post-deal planning. • Drive the back-end execution of M&A transactions to full integration including integration due diligence, strategy, planning and execution and partner closely with the M&A, business and functional leaders to create value from M&A. Meet or exceed operational targets in terms of timing and retention. • Collaborate effectively with internal stakeholders, including executive leadership, legal, finance, HR operations, and other relevant teams, to ensure alignment and execution of integration activities. • Continue to improve the company's M&A integration approach in alignment with overall business objectives and the evolution of our operations. • Drive change management approach and build communications infrastructure to efficiently and consistently manage employee experience through integrations.

United States
Job Closed
Imperative Care logo

Senior Medical Education Manager, Stroke

Imperative Care

Discover the next generation of stroke technology.

Manager116 days ago
OtherRemoteTeam 201-500H1B Sponsor

• Lead external and customer-focused professional education programs and initiatives • Collaborate with healthcare professionals and sales for training needs assessments • Develop strategy and content for education programs • Create and analyze program metrics, measure effectiveness and identify opportunity areas • Develop, foster and maintain internal and external partnerships for feedback

California
$170K - $220K / year
Job Closed