Cotopaxi

Job Title: Creative Operations Manager Location: UT-Salt Lake City Full Time Creative Mid Level Job Level: Mid-Level Job Type: Full-Time, Exempt Job Location: Cotopaxi HQ: Salt Lake City, Utah (Hybrid - On-site 2-3 days/week) Job Compensation: $70-85k plus annual bonus potential Job Description: About Cotopaxi: We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started. Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference. Job Overview (What This Role Is All About): At Cotopaxi, great creative work doesn't happen by accident - it happens because someone is obsessively keeping the trains on time. We're looking for a Creative Operations Manager to be that person: the organizational engine behind our Creative team who makes sure every project, shoot, and deliverable moves forward with intention and momentum. This role will partner closely with the VP of Creative Design and work cross-functionally with Marketing, Product, and beyond - translating big ideas into airtight timelines, keeping stakeholders aligned, and stepping in as executive producer on our major seasonal campaign shoots. This role is perfect for someone who loves building the system, holding the team to it, and rolling up their sleeves when needed. If you thrive in a fast-moving creative environment, care deeply about doing meaningful work, and get genuine satisfaction from watching a complex project land cleanly - we'd love to meet you. Job Responsibilities (How You’ll Make An Impact): Creative Project Management & Operations - Own the creative team's full project pipeline from inception to delivery - managing priorities, timelines, and stakeholder alignment across every workstream. - Build and maintain detailed workback calendars across campaigns, channels, and creative disciplines (Graphics, Copy, Photo/Video). - Scope projects and define objectives in close partnership with Marketing and Creative leadership, ensuring brief quality and clarity before work begins. - Lead creative capacity planning - balancing workload across the team, setting realistic expectations, and surfacing roadblocks early. - Establish and continuously refine workflow systems that bring consistency and structure to how work moves through the team. - Serve as the primary coordination point between Creative and the broader organization, translating strategy into executable timelines. - Facilitate project kick-offs, weekly check-ins, milestone reviews, and lessons-learned sessions with clear agendas and action-oriented follow-ups. - Track and report project status, team bandwidth, and key deadlines to senior leadership; partner with the GTM team to keep launch calendars on track. Studio Production - Act as executive producer for 4–5 major seasonal campaign shoots annually, overseeing all logistics from pre-production through wrap. - Manage day-to-day studio operations - maintaining a well-equipped, organized production environment and owning the studio calendar. - Coordinate all shoot logistics: scheduling photographers, stylists, and talent; sourcing and renting equipment; securing props; and overseeing set construction and strike. - Manage asset handoff to post-production, ensuring smooth transitions and clear delivery standards. - Foster a collaborative on-set environment where photographers, stylists, models, and other creatives have what they need to do their best work. Budget, Vendors & Contracts - Own and manage the Creative team's annual budget - tracking expenses across projects, production, and operational spend, and partnering with Finance to forecast and reconcile throughout the year. - Ensure all projects are scoped and executed within approved budgets, flagging risks and variances early. - Manage contracts and agreements with external contractors, freelancers, and production vendors, including talent contracts, model agreements, and usage rights documentation. - Vet, onboard, and manage relationships with preferred vendors and production partners; coordinate with Legal and/or HR on compliance requirements. - Track and process vendor and freelancer invoices accurately and on time. The Ideal Candidate (What You’ll Bring to the Role): How You Work - 5-8 years of experience managing creative or marketing workflows, ideally within an in-house creative team or agency environment. - Proven track record of bringing structure and consistency to high-output creative teams while maintaining on-time, high-quality delivery. - Experienced in creative capacity planning, workload balancing, and agile prioritization - comfortable holding the line on priorities without losing people in the process. - Confident in leading project kick-offs, milestone reviews, and cross-functional check-ins with clear agendas and decisive follow-through. - Proficient in project management tools (ClickUp, Asana, Airtable, Trello, or similar) and familiar with methodologies including Scrum, Agile, and Waterfall; certification is a plus. - Strong analytical thinker - able to translate data into decisions that affect timelines, resources, and project outcomes. In the Studio - 3+ years of hands-on experience working in or alongside a photo/video studio environment. - Experienced producing multi-day shoots end-to-end: talent sourcing and booking, set preparation, equipment coordination, and on-set logistics. - Solid working knowledge of photography equipment, lighting setups, and post-production workflows. - Familiar with CMS and DAM systems and the tools used across creative production workflows. - Comfortable rolling up your sleeves when needed and equally comfortable knowing when to hand off to an outside producer. How You Lead - A clear, confident communicator who can translate strategy into process and process into action. - Skilled at navigating creative personalities, keeping momentum without micromanaging, and holding teams accountable with a light touch. - Organized and solutions-oriented, able to keep multiple workstreams moving simultaneously without losing sight of the details. - Calm and thoughtful under pressure - the kind of person who steadies the room when priorities shift. Your Background - Bachelor's Degree in Marketing, Communications, Design Management, Project Management, or a related field; or equivalent relevant experience. - Experience working with creative teams in a DTC, e-commerce, or brand-forward business. - Direct experience in or adjacent to photography, video, writing, and/or design production. - A genuine affinity for the outdoors and/or mission-driven brands is a plus. Job Benefits (Your Perks): At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work. Here is a snapshot of the benefits we provide: Health Benefits: - Medical, dental and vision benefits with HSA, FSA, and DCSA options. - Company-paid basic life insurance with the option to purchase additional coverage. - Voluntary short-term and long-term disability coverage. - Voluntary accident and critical illness insurance. - Company-paid employee assistance program. Wellness Benefits: - Company-paid volunteer time. - 401(k) plan with employer match. - Unlimited responsible PTO. - In The Wild Time: Built-in time to recharge and give back, including Summer Fridays and Impact Days spent supporting our local communities.

Role Description At Cotopaxi, we’re on a mission to create products that inspire adventure while making a positive impact in the world. We’re looking for a talented Graphic Designer to join our Creative team and bring our brand to life across every channel. In this role, you’ll craft compelling visuals for digital ads, emails, retail environments, and direct mail, balancing high-volume production with opportunities for creative exploration and design development. Our ideal candidate thrives on collaboration, is highly motivated, and brings a keen eye for detail to every project. They’re proficient in design software, eager to push and refine our visual style, and capable of managing projects from concept through execution. This is a role for someone who loves experimenting with new ideas, infusing energy into every piece of content, and helping elevate the look and feel of our brand at every touchpoint. Job Responsibilities - Dream up and design eye-catching graphics for paid media campaigns across Meta, TikTok, YouTube, including static, motion, GIFs, and short-form video. - Create email experiences that captivate and engage, while telling the Cotopaxi story in every send. - Bring our retail spaces to life with standout graphics and display concepts, collaborating with print partners to make them a reality. - Design mailers and other print materials that inspire and delight. - Shape and evolve the visual language of our brand by collaborating with the Creative team on product launches and campaigns. - Champion design standards and maintain a consistent, high-quality brand experience across all channels. - Stay inspired by trends in digital advertising and brand design, bringing fresh ideas and creative energy to everything you touch. Qualifications - 3–5 years of design experience with a strong portfolio showcasing brand work, digital ads, and email campaigns (bonus if you’ve worked in DTC, performance marketing, or e-commerce). - Proficient in design tools including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with experience in motion graphics tools such as After Effects, Premiere, or Principle. - Skilled in both print and web design principles, with the know-how to prepare files for production and output. - A conceptual thinker who approaches work in campaigns and cohesive stories, not just isolated pieces. - Excited by iteration and testing - constantly refining creative to drive performance and impact. - Able to execute concepts quickly without sacrificing quality, consistently delivering high-level work. - Confident pitching ideas and presenting your work to stakeholders. - Strong visual storyteller who balances design and messaging. - A builder and collaborator, helping the team develop stronger processes, workflows, and design strategies. - Positive, proactive, and able to partner effectively across teams to produce excellent results. - Strong writing skills to complement your visual communication. Benefits - Health Benefits: - Medical, dental and vision benefits with HSA, FSA, and DCSA options. - Company-paid basic life insurance with the option to purchase additional coverage. - Voluntary short-term and long-term disability coverage. - Voluntary accident and critical illness insurance. - Company-paid employee assistance program. - Wellness Benefits: - Company-paid volunteer time. - 401(k) plan with employer match. - Unlimited responsible PTO. - In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you. - Uniquely Us: - Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style. - Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands. - Grow personally and professionally through thoughtfully curated learning and development opportunities. - Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work. - Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do. - Incentive Potential: This position may be eligible for additional compensation awards that include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

• Retention & Lifecycle Strategy: Co-own Cotopaxi’s customer retention and lifecycle strategy in partnership with the Head of Retention & Paid, with primary ownership across email and SMS. Help define and track lifecycle goals, KPIs, and OKRs that drive repeat purchase, engagement, loyalty, and customer lifetime value. Identify and execute opportunities to improve retention through segmentation, personalization, automation, and testing. Support the development and launch of Cotopaxi’s future loyalty strategy and program. • Email & SMS Program Ownership: Own the end-to-end execution of all Cotopaxi email and SMS programs, including campaigns, triggered automations, and lifecycle journeys. Manage campaign planning, scheduling, and deployment across key launches, moments, and peak buying periods. Continuously optimize performance through A/B testing, audience strategy, and content iteration. Ensure best practices across deliverability, compliance, accessibility, and overall customer experience. • Platform Ownership (Bloomreach): Own and operate Bloomreach as Cotopaxi’s ESP/CDP, including audience development, journey orchestration, automation, and optimization. Partner with internal teams and external vendors to maintain and expand platform capabilities. Leverage customer data and behavioral insights to power personalized, omni-channel retention strategies. • Loyalty & Emerging Channels: Support the testing and expansion of emerging retention channels, including direct mail. Play a key role in designing, testing, and operationalizing Cotopaxi’s future loyalty program. Partner cross-functionally to ensure loyalty initiatives align with brand, impact, and customer experience goals. • Analytics, Insights & Reporting: Analyze email, SMS, and lifecycle performance, translating data into actionable insights. Own regular reporting on retention KPIs, campaign performance, and lifecycle health. Partner with analytics and finance teams to understand and communicate the revenue and LTV impact of retention efforts. • Cross-Functional Collaboration: Collaborate closely with Creative, Brand, eCommerce, CX, Impact, and Analytics teams to bring retention programs to life. Translate strategy into clear briefs, timelines, and execution plans. Serve as a lifecycle marketing and retention subject-matter expert across the organization. • Operational Excellence: Maintain lifecycle marketing calendars and conduct regular audits of automated journeys. Document processes, best practices, and learnings to support scalability and knowledge sharing. Stay current on lifecycle marketing trends, tools, and innovations.

• Cotopaxi is seeking an Influencer Marketing Manager to lead and scale our influencer partnerships and affiliate commerce ecosystem. • Own the strategy and execution of paid influencer campaigns, gifted creator programs, and affiliate relationships across platforms including TikTok Shop Affiliate and ShopMy. • Oversee the full lifecycle of influencer marketing - from strategic planning and creator selection to outreach, negotiation, contracting, content approvals, and ongoing performance optimization. • Partner closely with the Senior Director of Social & Communications on strategy, collaborate with the Social Media Manager on channel integration, and work cross-functionally with eCommerce, legal, paid media, and product teams to ensure creator content supports both brand storytelling and performance goals. • Shape influencer and affiliate strategy in partnership with the Senior Director of Social & Communications, aligned to brand priorities, seasonal campaigns, and product launches. • Build partnership frameworks across paid, gifted, and affiliate programs with a focus on long-term creator relationships. • Lead paid influencer campaigns end-to-end, including creator sourcing, outreach, negotiation, contracting, briefing, approvals, and reporting. • Manage budgets, timelines, and deliverables to ensure campaigns meet performance goals. • Collaborate cross-functionally with Social, eCommerce, Paid Media, Legal, Product, and Communications teams to ensure influencer efforts are integrated and compliant. • Track and analyze performance across paid, gifted, and affiliate partnerships, sharing insights to optimize future programs.

• Champion the voice of the customer by leading consumer research and translating insights into clear UX strategy and business requirements for cotopaxi.com. • Lead the creation of high-quality UX/UI designs that balance visual excellence with usability and performance, delivering artifacts such as user flows, wireframes, prototypes, storyboards, and experience vision concepts. • Own and evolve Cotopaxi’s UX/UI design system and component library to ensure consistency, scalability, and efficiency across digital experiences. • Develop, test, and iterate UI mockups and interactive prototypes that clearly communicate intended functionality, interaction patterns, and user intent. • Define and lead the web testing and personalization strategy and roadmap, partnering closely with eCommerce and Technology teams to manage the end-to-end testing lifecycle. • Execute and oversee A/B testing, multivariate testing, and site personalization initiatives to optimize the customer shopping experience and drive measurable improvements in conversion and engagement. • Establish and uphold UI standards for typography, color, imagery, and interaction patterns to maintain brand and experience consistency. • Collaborate with Creative and Site Merchandising partners to shape a cohesive content strategy that supports storytelling, commerce goals, and user needs. • Guide the application of UX research methodologies, both qualitative and quantitative, to continuously improve the end-to-end customer experience.