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9amHealth logo
9amHealth

Specialized care that’s actually there—every step of the way

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

83 days ago

Salary

$150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Product Marketing Manager

9amHealth

• Own end-to-end engagement from first touch through active care and retention. • Analyze conversion, drop-off, and activation metrics across web, app, and clinical workflows. • Identify friction points and abandonment drivers using behavioral data and AI-supported analytics. • Develop hypotheses and testing plans to improve enrollment and activation. • Partner with Product, Marketing, and Clinical teams to implement funnel and messaging optimizations. • Use automation and predictive insights to improve targeting and outreach timing. • Drive adoption of core features, programs, and care pathways. • Develop engagement strategies that encourage consistent platform usage. • Partner with Product to improve UX, onboarding, and in-product guidance. • Monitor feature usage and patient behavior to inform roadmap priorities. • Optimize communication pathways to increase billable participation. • Identify opportunities to increase utilization through data-driven targeting. • Measure impact of engagement initiatives on revenue performance. • Conduct user research, surveys, and behavioral analysis. • Translate insights into actionable product and marketing recommendations.

Job Requirements

  • 5–8+ years in product marketing, growth, lifecycle, or analytics roles
  • Experience optimizing digital funnels in SaaS, health tech, or consumer platforms
  • Strong analytical and experimentation background
  • Comfort working with data platforms, automation tools, and emerging AI solutions
  • Experience partnering with Product and Engineering teams
  • Familiarity with healthcare or wellness brands
  • Excellent communication and stakeholder management skills
  • Strategic thinker with strong execution discipline
  • Comfortable in fast-paced, evolving environments

Benefits

  • Health, dental, and vision insurance
  • Flexible PTO
  • Work from home options
  • Professional development budget
  • Support for continuing education

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