GE HEALTHCARE logo
GE HEALTHCARE

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Regional Manager, Field Marketing – US Molecular Imaging - Cardiology - Florida

MarketingMarketingFull TimeRemoteLeadTeam 10,001

Location

Florida

Posted

95 days ago

Salary

0

Seniority

Lead

BA

Job Description

Regional Manager, Field Marketing – US Molecular Imaging - Cardiology - Florida

GE HEALTHCARE

Job Description Summary The Regional Field Marketing Manager will localize and activate brand strategy, enable regional sales teams, and execute educational and demand-generation programs across their assigned region. This individual will serve as a bridge between national marketing and field execution, ensuring commercial excellence and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams. Job Description Key Responsibilities: - Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization within assigned region. - Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans - Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows. - Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team. - Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices. - Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers. - Partner with sales leadership to develop territory specific go to market plans and customer activation activities ensuring aligned goals, messaging and resource allocation. - Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics. - Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights. - Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings - Ensure Regulatory, Legal and Compliance stakeholder alignment for all field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements. - Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally. - Cross-Functional Collaboration: - Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties. - Will own regional level metrics for referrer activities, educations activities and demand generation goals. Key Capabilities: - Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation - Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant MedTech or diagnostic categories - Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic programming - Strong sales coaching background with a focus on consistently high performance in a positive culture - Ability to manage competing priorities for a complex team - ROMS and ROI for marketing events, market activation and demand generation - Strong analytical and communication skills with cardiology stakeholders - Basic understanding of insurance coverage and reimbursement processes for pharmaceutical products Qualifications: - Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred. - 10+ years of pharmaceutical marketing experience, including product launch and brand management. - Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings. - Proven leadership experience in managing teams and cross-functional collaboration. - Strong strategic thinking, financial acumen, and excellent communication skills. - Ability to manage complex projects with multiple stakeholders in a fast-paced environment. - Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility. - Willingness to travel 50% of the time in field and with customers and running regional/local events. This role will be responsible for covering the Florida territory We will not sponsor individuals for employment visas, now or in the future, for this job opening. Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No

Related Categories

Related Job Pages

More Marketing Jobs

Rebag logo

Fashion Buyer

Rebag

Endless access to luxury

Marketing95 days ago
Full TimeRemoteTeam 51-200H1B No Sponsor

Company Rebag, the ultimate destination for buying and selling the most coveted designer handbags, accessories, shoes and apparel, is an e-commerce company reimagining the role of luxury in the second-hand market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free. Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York, Miami, and Connecticut. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised over $100m in funding to date. In 2020, Rebag was named one of Fast Company’s Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more. Role Rebag is currently hiring for a passionate buyer to join the Buying team. As a buyer for Rebag, the ideal candidate would have experience in luxury goods, exposure to the resale market and an understanding of pricing. This role is not a traditional buying position but more of a conventional approach to buying as there is a heavy focus on analytics. The role reports to the Director of Buying. Responsibilities - Researching: Assist the buying team with research for our six categories; Handbags, Accessories, Watch, Jewelry, Shoes and Apparel. The information they gather is vital to decision-making. Understanding luxury market and having sound knowledge about different luxury brands and their seasonal collections is important function of this role as well - Pricing: Understanding how resale pricing for luxury goods work. Researching market trends and resale market price comps. Working extensively on our client submissions and learning how to recognize high end designer, trends, models and SKUs from our data base as well as site search. Determining based on market research, the buying price and resale price and establishing margin based on that. - General Buying: Organizing various buying process guides, team learnings and buying documents. Performing buying support duties such as updating data, exporting and tracking files, respond to general buying enquiries from other departments etc. Requirements - 2 to 5 years of solid buying experience acquiring final products at fashion brands or department stores - Highly quantitative and comfortable using spreadsheets, excel and doing retail math - Previous experience by managing OTB is preferred - Strong analytical and logical skills. - Previous luxury and resale knowledge will be a plus. - Need to have a strong sense of team as you will be working closely with other buyers so being positive and ability to take feedback well is important - Being able to organize and multi-task is important. Buying has multiple tasks that needs to be completed efficiently throughout the day/week - Should be research minded and detail oriented - Ability to multi-task in fast-paced, entrepreneurial environment while maintaining a positive, ownership focused mindset - Ability to operate fully remotely and digitally - Ability to work from home in a professional and rigorous way - Excellent English in both verbal and written communications - Ownership mentality, highly organized, detail-oriented, and ability to work with cross-functional teams - Ability and willingness to quickly and efficiently adapt in a rapidly changing start-up environment - Long term commitment and grow with the company Your resume must be in English, otherwise it won't be considered.

Italy
Fertility Bridge logo

Marketing Sponsorship Coordinator

Fertility Bridge

Bridging The Gap Between Fertility Centers And Their Patients

Marketing95 days ago
ContractRemoteTeam 1-10Since 2014H1B No Sponsor

• Monitored and responded to all customer form submissions, within 1 business day, 5 to 30 per month. • Ensured all new customer inquiries submitted to IRH were reviewed according to IRH’s Standard Operating Procedure and work instructions for communicating with sponsors. • Categorized and tracked all incoming questions and requests in the provided Google Sheets Tracker. • Ensured that any customer inquiry requiring internal input, technical support, or decision-making is passed along the same business day. • Reminded and assisted sponsors, up to 30 per month, with their sponsorship progress. • Reviewed and processed sponsor submissions within 2 business days, up to 15 per week.

Philippines
$7 / hour
Harness logo

Partner Marketing Manager

Harness

Software Delivery Simplified.

Marketing95 days ago
Full TimeRemoteTeam 501-1,000Since 2016H1B Sponsor

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle. Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform. Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency. With a global team across 26 offices and 25 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster. Position Summary Harness is looking for a high-energy Partner Marketing Manager to drive pipeline growth through events and partner programs. You'll translate regional sales goals into programs that deliver real results — combining field events and partner campaigns to strengthen how Harness lands in key markets. You'll own regional field marketing — planning, promoting, and showing up at events — while also running co-branded campaigns with our strategic partners. Expect to be hands-on, travel regularly (up to 25%), and work shoulder-to-shoulder with Sales and Partner teams. About the role Events & Field Marketing - Own the full lifecycle of field events: executive roundtables, ancillary events at industry conferences, webinars, and customer gatherings — from planning through post-event reporting. - Partner with Sales leadership to align events to target accounts and regional pipeline priorities. - Drive registration-to-attendance conversion and ensure tight sales follow-up after every program. - Build repeatable playbooks so successful programs can scale across regions. Partner Marketing - Work with cloud and technology partners to plan and execute joint events, co-branded campaigns, and MDF-funded programs. - Create and maintain partner-facing assets: co-branded decks, one-pagers, email templates, and battlecards. - Coordinate a partner marketing calendar with the Partner team and align with partner sales on pipeline goals. Measurement - Track pipeline sourced, opportunity influence, conversion rates, and ROI across all programs. - Manage your event and partner marketing budget with a focus on efficiency and measurable return. About you - 5+ years in B2B field marketing, partner marketing, or demand generation. - Hands-on experience running in-person and virtual events that directly generated pipeline. - Comfort managing multiple programs simultaneously — you're organized and don't need to be told what to do next. - Experience working closely with Sales and Partner teams to tie marketing activity to revenue. - Analytical instinct: you measure what matters and cut what doesn't. - Willingness to travel up to 25%. - Background in DevOps, cloud, developer tools, or enterprise SaaS is strongly preferred. Bonus - Experience building marketing programs with cloud providers, SIs, or resellers. - Familiarity with Salesforce, marketing automation, and event management platforms. Work Location - Remote within the US with a strong preference for someone located on the east coast. What you will have at Harness - Competitive salary - Comprehensive healthcare benefits - Flexible Spending Account (FSA) - Flexible work schedule - Employee Assistance Program (EAP) - Flexible Time Off and Parental Leave - Monthly, quarterly, and annual social and team building events - Monthly internet reimbursement The anticipated base salary range for this position is between $150,000 and $165,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers. Pay transparency $150,000—$165,000 USD Harness in the news: - Accelerating Our Mission to Bring AI to Everything After Code - Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation - How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal - Harness Research Shows AI Visibility Crisis Fueling Security Nightmare - Harness has been named to the Inc. Power Partner list for software delivery success All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin. Note on Fraudulent Recruiting/Offers We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at security@harness.io. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.

Illinois + 1 moreAll locations: Illinois | New York
$150K - $165K / year

Regional Marketing Specialist

Hawthorne Residential Partners

Hawthorne Residential Partners is a multifamily property management firm that offers living experiences nationwide. With a customer-first approach, the company

Marketing95 days ago

Regional Marketing Specialist SUMMARY OF FUNCTIONS The Regional Marketing Specialist is responsible for executing localized marketing strategies that drive traffic, support leasing performance, and elevate the brand experience across a portfolio of communities. Blending creativity with strategy, this role ensures that every campaign, partnership, and activation connects with audiences in a way that builds trust, enhances reputation, and supports the overall growth of our communities. KEY RESPONSIBILITIES Execute Local Marketing Strategy - Implement marketing plans tailored to the market, audience, and leasing goals for priority and new development communities - Align all efforts with the overarching brand strategy and positioning. Adjust tactics based on performance, seasonality, and market trends - Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and outreach plans - Plan and support resident events, campaigns, and community activations - Strengthen the brand’s presence as a connected and engaged community partner Drive Traffic & Leasing Performance - Monitor and provide recommendations for lead generation channels - Analyze key reports to evaluate lead volume, quality, and trends - Ensure marketing efforts are aligned with each community’s occupancy goals, pricing strategy, and unit availability - Recommend and execute strategies to increase qualified traffic and conversions Brand Consistency & Experience - Ensure all community marketing reflects the brand voice, tone, and visual identity of Hawthorne - Create and manage social media content, email campaigns, and on-site collateral - Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns - Regularly audit and refresh community marketing materials to keep them current and impactful. - Coordinate signage, digital campaigns, outreach efforts, and promotional materials Maintain Digital & Online Presence - Lead and execute social media strategies for active marketing campaigns, priority communities, and new development. - Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns - Partners with the Digital Marketing team to ensure accuracy and optimization across community websites, ILS listings, and Google Business profiles - Monitor and support online reputation management, including reviews and ORA performance - Partner with on-site teams to improve response quality and engagement Collaborate Cross-Functionally - Work closely with Community Managers, Regional Managers, and the Marketing Team - Provide guidance and support to on-site teams on marketing best practices and tools - Act as a liaison between field teams and corporate marketing QUALIFICATIONS - 2+ years' experience in marketing or related fields - Experience in multifamily, real estate, or hospitality strongly preferred. - Experience in marketing, branding, or content creation - Strong written and visual communication skills - Strong self-management skills - Oversees timelines and proactively advances projects to ensure on-time completion - Ability to manage multiple priorities and travel regularly - Comfort working autonomously and cross-functionally - Creative thinker with an eye for detail and storytelling ORGANIZATIONAL RELATIONSHIPS: The role directly reports to the Marketing Manager, receiving interaction and guidance from other stakeholders when collaborating on various projects. ATTENDANCE/TRAVEL REQUIREMENTS: This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Remote Based. Overnight, travel may be required. TRANSPORTATION: Must have a reliable vehicle to fulfill all the job’s functions. Must have proof of liability insurance for same. Bondable and Valid Driver’s License required. SUPERVISORY RESPONSIBILITIES: Yes FLSA STATUS: Exempt PHYSICAL DEMANDS: Must be able to perform the physical functions of the position, which may include but are not limited to: Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch. Must be able to lift a minimum of 60 lbs. as needed. COMMUNICATION: Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and outside vendors etc. LANGUAGE SKILLS: Ability to read, write and verbally communicate in English. WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. SKILLS: The position requires the ability to work well with people and exhibit strong leadership and influencing skills. Evidence of leadership qualities must be exhibited with the region, the company and/or the industry. REASONING ABILITY: Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate appropriate course of action. MATHEMATICAL SKILLS: The position requires the ability to perform advanced business mathematical functions. PRE-EMPLOYMENT TESTING: Successfully complete pre-employment psychological and basic skills exam, including interest patterns. Pass drug test and background check requirements. Benefits that Matter When you join our team, you’re stepping into a culture built around growth, wellbeing, and genuine care for our people. We’re committed to helping you thrive—professionally, personally, and financially. Here’s what you can look forward to: Personal & Financial Benefits - Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time - Make an Impact: Enjoy 16 hours of paid volunteer time annually. - Recharge & Celebrate: - 10 paid holidays + 1 floating holiday of your choice - 8 hours off to celebrate your birthday - Future Planning: Company 401(k) match to support your financial goals. - Financial Wellness Reimbursement: Resources to support your long-term financial health. - Referral Bonuses: Earn rewards for bringing great talent to the team. - Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts. Personal & Professional Development - Comprehensive Onboarding: Feel supported and prepared from day one. - Ongoing Learning: Tailored training programs to help you grow your skills and career. - Education Reimbursement: We invest in your continued learning. Health & Wellness Benefits - Medical & Vision: Comprehensive plans designed for peace of mind. - Dental Insurance & Life Insurance: 100% company-paid coverage. - Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most. - 24/7/365 Telehealth Access: Connect with doctors anytime, anywhere. - Wellness Incentives: Earn rewards for taking care of your health. - Long-Term Disability Plan: Added protection for life’s unexpected moments. - Leave Bank: Additional paid time off during medical emergencies or natural disasters. - Fitness Reimbursement: Cash toward your gym or fitness membership. - Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value). - New Parent Perk: One year of free diapers for growing families.* About Hawthorne Hawthorne Residential Partners is a leading multifamily real estate management company headquartered in Greensboro, NC. We are proudly ranked among the Top 50 largest multifamily management companies in the United States, managing more than 64,000 apartment homes across 275+ properties and overseeing $12.5+ billion in assets throughout the Southeast, Florida, and Texas. Hawthorne is nationally recognized for operational excellence and resident satisfaction and is currently ranked #1 in resident satisfaction among NMHC Top 50 Managers, holding the highest score of any Division I management firm in the country. Guided by our “Live It” culture to leave people better than we found them, we are committed to delivering exceptional living experiences through thoughtful execution and strong performance at every level of the organization. Hawthorne is an equal opportunity employer.

United States