• Own and evolve our end-to-end gifting strategy (pre- and post-event), creating memorable “wow” moments that convert interest into booked demos. • Support a high-volume events program (~100 events per year), from smaller activations to large-scale industry shows, ensuring smooth execution and strong follow-up. • Partner with the outbound sales team to develop effective pre- and post-event communications that drive engagement and pipeline. • Manage multiple concurrent event projects, tracking hundreds of moving parts and ensuring timelines, deliverables, and budgets stay on track. • Assist in the setup, monitoring, and optimisation of paid social campaigns and Google Ads. • Collaborate with global teams to capture client and event content, transforming it into engaging Reels, carousels, and social posts. • Design quick-turnaround digital assets using Canva (or similar), aligned with Phorest’s brand guidelines. • Track campaign and event performance, using data to inform decisions and continuously improve results.

• Build and maintain an engaging, thoughtful membership experience from application to renewal that supports a mission-ready membership base. • Establish a structured, repeatable member journey with defined touchpoints and expectations. • Identify and address gaps in the member experience to improve engagement and retention. • Develop and implement membership-related campaigns for the full year, supporting our customer Statement of Works (SOWs) and expressed member needs. • Work with the Creative team to develop engaging content and nurture campaigns to encourage new member registration. • Define target segments and outreach strategies to drive intentional membership growth. • Plan and deliver member-centric virtual and in-person events from concept through execution. • Manage and optimize the membership portal, website, and networking platforms to increase engagement and improve the user experience. • Collaborate with the Member Admin to map, clean up, and manage workflows and data integrations across the portal and CRM systems. • Ensure data accuracy and integrity to support reporting, communication, and decision-making. • Report on member success initiatives and improvement plans/roadmaps. • Continuously collect member feedback via surveys and other interactions. • Act as a front-facing NSTXL representative at tradeshows, member meetings, and industry events. • Collaborate with all marketing teams to host quarterly in-person member engagement and networking events. • Drive accountability and alignment across teams supporting the membership experience. • Manage membership projects and deadlines using tools such as Monday.com, Outlook, content calendars, and other project management software. • Serve as a primary point of contact and a face of NSTXL to members, delivering white-glove service and ensuring a high-quality member experience. • Proactively engage members to understand needs, identify challenges, and connect them with relevant NSTXL resources and opportunities.

Role Description We are looking for an Online Marketing Manager (m/f/d) at 40–100% to be responsible for the execution and continuous development of our digital marketing activities. You will work closely with sales and product development teams and actively contribute to the growth of NAIRON. - Online Marketing and Content: - Plan and execute online marketing campaigns - Build and grow social media channels, especially LinkedIn - Create and optimize content such as posts, blog articles, and case studies - Contribute to the development of content strategy and brand positioning - Lead Generation and Performance: - Develop and implement lead generation strategies - Monitor and optimize campaign performance (KPIs, conversion rates) - Support paid campaigns such as LinkedIn Ads and Google Ads - Marketing and Sales Automation: - Work with tools such as HubSpot or comparable platforms - Build and manage marketing funnels and automation workflows - Create and manage email campaigns and lead nurturing processes - CRM and Sales Interface: - Develop, maintain, and optimize the CRM system - Collaborate closely with the sales team for lead qualification - Support the creation of sales enablement materials Qualifications - Degree or training in Marketing, Business Administration, Communications, or a comparable field - Initial experience (Junior) or several years of experience (Manager) in online marketing, social media (especially LinkedIn), and content creation - Experience with marketing automation and CRM tools such as HubSpot - Strong understanding of customer journeys and sales funnels - Analytical thinking and a data-driven approach - Interest in AI, voice technology, and innovation - German: business-fluent / native level - English: very good written and spoken skills Requirements - Nice to have: - Experience in B2B marketing - Knowledge of performance marketing - Experience with tools such as Google Analytics or LinkedIn Campaign Manager Benefits - Flexible Work Setup: Work fully remotely or from a co-working space — whichever suits you best. - Equipment Provided: Company laptop provided for all employees. - Future Office Option: Possibility to work from a dedicated office space in the future as the team grows. - Collaborative Environment: Join a small, agile team where your contributions have a direct impact. - Growth Opportunities: We are a fast-growing, dynamic company with many opportunities and diverse tasks.

• Translate business goals into high-growth GTM strategies • Refine market positioning for credible, high-impact differentiation • Elevate technical messaging to reflect our quality and rigor over generic jargon • Leverage market gaps to expand brand relevance and market share • Align marketing with executive leadership to drive growth, reputation, and expansion • Scale demand-gen for a consistent, qualified pipeline • Direct multi-channel campaigns across all organic, paid, and social platforms (with notable emphasis on SEO/AEO) • Drive ABM with Sales to accelerate revenue and effectiveness • Align marketing with BD through clear ROI and conversion visibility • Position Packetlabs as the authority in advanced penetration testing • Ensure brand consistency across all forms of messaging, design, and digital touchpoints • Cultivate industry and media partnerships to amplify reputation and visibility • Scale brand awareness while deepening trust and commercial relevance • Uphold technical integrity throughout all brand growth initiatives • Lead a high-performing team grounded in accountability, collaboration, and excellence • Execute as a player-coach; set the standard by example and via ongoing coaching • Define ownership and best-practice rhythms for bottleneck-free execution of strategy • Build scalable foundations through optimized structures, tools, and workflows • Foster a culture where good ideas win, weak work is improved quickly, and performance is measured honestly • Partner with Sales to directly drive pipeline creation and revenue growth • Partner with R&D to launch new, well-positioned solutions • Ensure marketing is not operating in isolation by building tight feedback loops between market response, sales insight, and service evolution. • Manage the marketing budget to ensure resources are allocated based on strategic priorities and measurable business value • Establish clear metrics to track campaign impact and marketing contribution • Leverage data to scale high-performing initiatives and cut underperformers • Drive disciplined experimentation over random activity or trend-following