• Develop and maintain product positioning and messaging frameworks that differentiate ExpertVoice for key audiences. • Translate market and user insights into narratives that align the business and resonate with experts and brand partners. • Own end-to-end campaign execution for product launches, feature rollouts, and promotional moments. • Help bring GTM plans to life across channels — ensuring timelines, assets, and messaging are aligned. • Partner with Product, Marketing, Operations, and Revenue teams to translate product updates into clear, actionable campaigns. • Monitor campaign performance and contribute to reporting that highlights key wins, learnings, and opportunities. • Support tools and workflows that keep campaigns running smoothly. Identify opportunities to improve processes, enhance collaboration, and scale impact across the marketing org. • Leverage AI writing and productivity tools to move faster without sacrificing quality. Help the team identify and adopt emerging tools that improve how we create, test, and iterate on content and campaigns. • Lead launch readiness — coordinating assets, managing dependencies, and ensuring cross-team execution stays on track. • Support the development of campaign briefs, product one-pagers, and internal documentation. Help refine positioning and ensure consistency across all marketing efforts.

• Execute and operationalize commercialization and GTM plans for new Provider products and enhancements with appropriate business partners to ensure clear positioning, pricing, packaging, and enablement for sales and customer-facing teams. • Lead the Voice of Customer function, including customer insights, and feedback loops. • Lead quarterly product portfolio planning to define and maintain a clear “Plan of Record,” aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering. • Partner with Sales Engineering leadership to evolve the function from demo support to a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture. • Define and manage the product portfolio governance process; and prepare, facilitate and communicate to organization on portfolio governance topics through full commercialization. • Define and operationalize scalable commercialization processes and governance frameworks, ensuring consistent execution across the portfolio. Create and report metrics/KPIs on the efficacy of the above functions. • Build strong relationships with internal stakeholders to ensure decisions translate into outcomes, not just plans. • Own commercialization outcomes for new product launches, including adoption, pipeline contribution, and revenue impact, ensuring clear linkage between product releases and business performance. • Own post-launch performance tracking and continuous optimization, ensuring products achieve targeted adoption and commercial outcomes. • Partner with Product and Finance to inform pricing and monetization strategies, incorporating market feedback, competitive positioning, and performance data.

• Build and maintain recurring sales and marketing performance dashboards (primarily in Salesforce, Excel, and QuickSight) to track pipeline, bookings, rep productivity, and other KPIs. • Analyze sales, marketing, and product data to surface trends, identify risks/opportunities, and support leadership decisions. • Help streamline reporting processes, ensure data accuracy, and support automation efforts to scale GTM reporting. • Partner with Revenue Ops leadership to model sales compensation scenarios, validate attainment data, and support plan communication. • Provide data pulls, sales reconciliations, and quick-turn analyses to support forecast reviews and leadership questions.

• Define and lead the global product marketing strategy across all iGaming verticals, ensuring alignment with business objectives • Partner with Product, Commercial, and Brand teams to develop compelling messaging, positioning, and high-impact GTM campaigns across international markets • Act as the subject matter expert across all product lines, with a strong understanding of player behavior, product mechanics, and underlying technology • Lead, mentor, and scale a high-performing global product marketing team • Design and implement a structured GTM framework to support new product launches and major updates • Leverage product analytics, customer insights, and market data to inform strategy and drive performance • Conduct competitive analysis to refine product positioning and support roadmap decisions • Ensure strong cross-functional alignment between Product, Marketing, and Operations teams globally.