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Head of User Acquisition
Location
France
Posted
69 days ago
Salary
0
Seniority
Lead
Job Description
Head of User Acquisition
Yubo
• Own Yubo's global user acquisition strategy across paid, organic, ASO and emerging channels • Manage and optimize a multi-million dollar monthly performance marketing budget across platforms such as Instagram, TikTok, Snap, Google, Reddit, Apple Search Ads and other relevant channels • Improve acquisition efficiency by reducing cost per registration and increasing ROAS in core markets • Scale acquisition strategies across 10+ countries, with particular attention to US campaigns • Lead media buying strategy, bidding, audience targeting, creative testing, and budget allocation, paying particular attention to creative performance. • Partner with Brand Marketing to strengthen ASO and ensure paid and organic efforts work together coherently • Develop content and creative frameworks that support performance while staying aligned with Yubo's positioning and Gen Z audience • Explore and validate new acquisition channels to reduce reliance on paid media and build a stronger marketing mix • Build reporting frameworks and measurement approaches to assess campaign performance, incrementality, and investment efficiency • Work closely with Product, Engineering, and Data teams to improve funnel performance and support smarter decision-making • Lead, coach, and grow a high performing team across user acquisition
Job Requirements
- 10+ years of experience in user acquisition, growth marketing or performance marketing for a B2C consumer app (social, gaming, or dating preferred).
- Proven track record of efficiently scaling paid acquisition across multiple markets with a data-driven approach
- You are experienced in managing a significant monthly marketing budget, particularly in the US market
- Deep expertise in Meta, TikTok, Google Ads, Apple Search Ads, and programmatic advertising
- Experience with incrementality testing, attribution models, and data-driven decision-making.
- Strong understanding of lifecycle marketing.
- Leadership experience building & managing high-performing growth teams.
- You understand the impact of GDPR, iOS ATT, and Google Privacy Sandbox on acquisition strategy
- You have a strong sense of what makes Gen Z creative effective and how to scale it without making it feel manufactured.
Benefits
- A highly competitive salary range as well as equity in the company
- A highly flexible remote work policy, 2 days at the office per month, with monthly team events.
- We also cover fees for external professional events and meetups (Android Makers, etc…)
- Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !
- Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.
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