• Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy. • Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture. • Conduct technical SEO audits to improve site health, page performance, and search accessibility. • Partner with WebOps and engineering teams to guide implementation of technical SEO improvements. • Ensure site structure supports scalable search journeys across high-intent product and solution categories. • Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories. • Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks. • Identify opportunities to strengthen internal linking and topical authority across product and solution pages. • Partner with CRO teams to improve search-driven conversion pathways and user journeys. • Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms. • Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem. • Ensure site architecture and structured content support AI retrieval and machine-readable discovery. • Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals. • Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability. • Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem. • Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media. • Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives. • Support backlink and citation strategies that strengthen both search rankings and AI discovery signals. • Align organic search strategies with paid search insights and high-value demand signals. • Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems. • Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.

• Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy. • Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture. • Conduct technical SEO audits to improve site health, page performance, and search accessibility. • Partner with WebOps and engineering teams to guide implementation of technical SEO improvements. • Ensure site structure supports scalable search journeys across high-intent product and solution categories. • Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories. • Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks. • Identify opportunities to strengthen internal linking and topical authority across product and solution pages. • Partner with CRO teams to improve search-driven conversion pathways and user journeys. • Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms. • Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem. • Ensure site architecture and structured content support AI retrieval and machine-readable discovery. • Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals. • Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability. • Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem. • Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media. • Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives. • Support backlink and citation strategies that strengthen both search rankings and AI discovery signals. • Align organic search strategies with paid search insights and high-value demand signals. • Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems. • Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.

• Develop and execute an SEO strategy focused on attracting decision-makers (CMOs, marketing analysts, agency owners). • Conduct keyword research targeting the Martech, Artificial Intelligence, and marketing automation niches. • Perform rigorous technical audits to ensure domain health, page load speed, and optimal site architecture for indexing. • Structure link-building campaigns with strategic technology partners and marketing publications to increase Domain Authority. • Analyze organic conversion data using Google Analytics 4 and Search Console. • Optimize our social media profiles. • Create content distribution loops. • Monitor conversations about AI and marketing across social networks. • Use Artificial Intelligence tools to optimize SEO workflows and content/topic research. • Build performance dashboards.

• Utilize cultural and linguistic knowledge to enhance search marketing initiatives • Conduct research and analysis to optimise multilingual content • Carry out keyword research, content development and adaptation • Maintain high standards of accuracy and attention to detail in all tasks