Job Closed
This listing is no longer active.
Global, Scalable Payables Automation for High-Velocity Companies
Senior Search & Technical SEO Manager
Location
Canada
Posted
43 days ago
Salary
0
Seniority
Senior
Job Description
Senior Search & Technical SEO Manager
Tipalti
• Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy. • Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture. • Conduct technical SEO audits to improve site health, page performance, and search accessibility. • Partner with WebOps and engineering teams to guide implementation of technical SEO improvements. • Ensure site structure supports scalable search journeys across high-intent product and solution categories. • Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories. • Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks. • Identify opportunities to strengthen internal linking and topical authority across product and solution pages. • Partner with CRO teams to improve search-driven conversion pathways and user journeys. • Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms. • Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem. • Ensure site architecture and structured content support AI retrieval and machine-readable discovery. • Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals. • Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability. • Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem. • Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media. • Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives. • Support backlink and citation strategies that strengthen both search rankings and AI discovery signals. • Align organic search strategies with paid search insights and high-value demand signals. • Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems. • Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.
Job Requirements
- 7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
- Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
- Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
- Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
- Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
- Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
- Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
- Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
- Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
- Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.
- Familiarity with modern search ecosystems including AI Overviews, answer engines, and generative search platforms.
- Experience using SEO and analytics platforms such as Google Analytics, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, and Sitebulb.
- Familiarity with AI visibility and discovery platforms such as Profound or similar tools used to track brand presence across AI-driven search ecosystems.
- Experience building or working with AI agents, AI-assisted workflows, or automation frameworks that support SEO research, competitive analysis, or discovery monitoring.
- Strong analytical mindset with the ability to translate search insights into site architecture improvements, pillar strategies, and scalable organic growth initiatives.
- Proven ability to work cross-functionally across marketing, WebOps, product, and analytics teams to drive search performance improvements.
Benefits
- Remote working model
- Competitive salary and equity
- Matching RRSP
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
- 15 days of PTO
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
Related Guides
Related Categories
Related Job Pages
More SEO Marketing Jobs
• Develop and execute an SEO strategy focused on attracting decision-makers (CMOs, marketing analysts, agency owners). • Conduct keyword research targeting the Martech, Artificial Intelligence, and marketing automation niches. • Perform rigorous technical audits to ensure domain health, page load speed, and optimal site architecture for indexing. • Structure link-building campaigns with strategic technology partners and marketing publications to increase Domain Authority. • Analyze organic conversion data using Google Analytics 4 and Search Console. • Optimize our social media profiles. • Create content distribution loops. • Monitor conversations about AI and marketing across social networks. • Use Artificial Intelligence tools to optimize SEO workflows and content/topic research. • Build performance dashboards.
• Utilize cultural and linguistic knowledge to enhance search marketing initiatives • Conduct research and analysis to optimise multilingual content • Carry out keyword research, content development and adaptation • Maintain high standards of accuracy and attention to detail in all tasks
• Créer et optimiser des pages dédiées aux offres et services sur le site web. • Coordonner ou produire des contenus (articles, livres blancs, pages piliers, cas clients...). • Formaliser et mettre à jour les offres d’intégration, infogérance, cybersécurité, cloud, etc. sur différents supports (powerpoint, livre blanc etc.) • Aide à la structuration des argumentaires commerciaux, fiches offres, pitchs différenciants
Umicore is a global materials technology and recycling group dedicated to delivering sustainable solutions, mainly in the automotive and electronics sectors. The role of a Project Manager at Umicore involves overseeing various projects that align with the company's objectives of innovation and sustainability. Job Responsibilities Project Managers at Umicore are typically tasked with: - Project Planning and Execution: Develop and implement project plans that meet specific objectives, timelines, and budgets. - Team Coordination: Lead cross-functional teams to ensure effective collaboration among all stakeholders. - Stakeholder Engagement: Communicate effectively with internal teams and clients, addressing any concerns or changes in project scope. - Risk Management: Identify potential risks and develop mitigation strategies to ensure project success. - Performance Monitoring: Track project progress using appropriate tools and techniques, reporting on milestones and deliverables.
