• Define and execute go-to-market strategies in partnership with Product Management, Revenue Operations, and Sales Enablement. • Develop compelling positioning, value messaging, and launch plans to drive adoption and growth. • Refine and optimize messaging to support customer satisfaction and retention. • Create impactful content for demand generation, product initiatives, and brand awareness. • Deliver messaging and collateral including persona value frameworks, website copy, webinars, case studies, and thought leadership content. • Prepare executive-level presentations for sales, strategy, Customer Advisory Boards, and industry events. • Equip Sales, Solutions Engineering, Customer Success, and Professional Services with the right tools and training to win deals and expand accounts. • Own the go-to-market execution of new product introductions.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results. We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory. It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow. We are looking for a strategic storyteller, scientific marketer, and collaborative leader to head our Life Sciences Automation Product Marketing. You are passionate about translating complex science into compelling value propositions and thrive in a fast-paced environment where cross-functional collaboration and customer-centricity make the difference. As the Head of Life Sciences Automation Product Marketing, you will be responsible for driving market adoption of our automation portfolio. You will lead a team focused on defining product positioning, developing go-to-market strategies that resonate with our global customer base. Your leadership will ensure that our offerings are not only differentiated but deeply aligned with the needs of researchers and scientists. In this role, you will have the opportunity to: - Own end‑to‑end go‑to‑market strategy across the product lifecycle, translating product vision into differentiated messaging, positioning, and value propositions that build product brand equity and drive launch and sustainment success. - Lead commercial growth planning for the LSA portfolio, championing cross‑functional collaboration with Product Management, Sales, Commercial and Digital Marketing, and Strategy & Innovation to define and execute automation‑centric growth initiatives aligned to business priorities. - Deliver customer‑backed commercialization and Launch Excellence, aligning product, sales, marketing, and support while leveraging market feedback, win/loss insights, funnel performance, and competitive intelligence to optimize GTM execution, adoption, and sales enablement. - Define and govern the product content and enablement ecosystem, partnering with Commercial and Field Marketing, content, scientific writing, and digital teams to ensure accurate, consistent, and high‑impact content, campaigns, and tools across the full customer journey. The essential requirements of the job include: - Master’s degree in Life Sciences or a related field; PhD preferred. - Strong experience in product marketing, scientific communication, or strategic marketing within the life sciences industry with a proven people leadership track record. - Deep understanding of automation relevant workflows in life sciences, including customer pain points in research and laboratory environments. - Proven ability to translate complex scientific concepts into compelling narratives and value propositions. - Strong experience in competitive analysis, content strategy, and cross-functional collaboration. - Demonstrated success in leading product launches and GTM strategies in a global, matrixed organization. Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide. #LI-remote #LI-NR1 Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com.

Product Marketing Manager | Product Marketing | North America | Remote RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it. Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day. We’re searching for a North America based Product Marketing Manager to join our Product Marketing Team so that we can drive clarity, adoption, and market leadership for our Provider Management solution. This individual contributor will shape go-to-market strategy, messaging, and competitive positioning to strengthen market presence, accelerate platform adoption, and drive revenue growth. This role is ideal for someone who is market obsessed, intellectually curious, highly collaborative, and energized by building clarity and direction across a complex GTM engine. This individual will be a core ingredient of our GTM engine with the opportunity to shape the market narrative for a category-leading healthcare solution. How You’ll Spend Your Time - Architect and refine go-to-market strategies to strengthen the success of our Provider Management solution - Create customer-centered messaging and positioning to communicate differentiated value across all personas - Support go-to-market and commercial strategy for a hybrid provider management model that includes both software and services, ensuring the value of each offer and the combined solution is clearly articulated to the market - Equip Commercial Teams with strategic context, clear value messaging, and persona insights they can act on - Partner across Marketing, Product, Commercial, Customer Marketing, Field Marketing, and Sales Enablement to unify narratives and GTM execution. What Kind of Things We’re Most Interested in You Having - Previous working experience product marketing role, ideally within a healthcare SaaS company - Proven success in crafting messaging, positioning, and competitive frameworks that support commercial outcomes - In-depth knowledge of GTM strategy, product launches, and cross-functional enablement - Demonstrated ability to manage projects end-to-end, successfully guiding initiatives from initial concept and planning through execution, delivery, and post-completion evaluation - Ability to travel to across North America as needed (approximately 25%) - Sincere interest in turning complex concepts into simple, compelling storytelling - A knack for working highly collaboratively within a cross-functional, fast-paced environment By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays. RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws. Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.

• Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention. • Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments. • Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights. • Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance. • Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions. • Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.