The role / impact As a strategic partner to our Product and Technology teams, you will shape and amplify Xero's external narrative across AI, Payments, Payroll, and other key products. You will play a central role in driving awareness of our innovation agenda, demonstrating how our intelligent, connected products help small businesses and their advisors thrive. This involves developing and leading external communications strategies that position us as a category leader in applied AI and financial technology. You will translate sophisticated concepts into narratives that resonate globally, serving as a trusted advisor to senior product leaders while driving positive media coverage across business, technology, and trade outlets. The team & how they connect You will manage and mentor a global team of in-house and external contributors, fostering a collaborative and strategic approach to communications. Working closely with Corporate Communications, Social Media, Global Brand, and Marketing teams, you will ensure our messaging and goals are aligned to create a unified voice in the market. The team is currently working on / Initially, the role may focus on - Building and leading the innovation narrative to position us as a forward-thinking technology partner. - Collaborating with Data Science and Tech Advocacy teams to drive our overarching AI storyline and thought leadership initiatives. - Developing innovation-focused storylines for XeroCon and regional product events to align with our broader brand. - Partnering with Product Marketing to execute external strategies for Payments, Payroll, and AI products. Where and how you can work This role offers flexibility across our hubs in the US, Australia, and New Zealand. We support a hybrid working model that balances collaboration in our offices with the flexibility to work from home. Here are some of the things we are looking for - You bring a deep understanding or demonstrated interest in AI and fintech landscapes, with an ability to translate complex concepts into approachable stories. - Exceptional writing and storytelling skills are essential, specifically tailored to diverse global audiences. - We value strong media relations expertise with a history of building narratives that resonate across tech and business press. - You possess a collaborative leadership style, capable of aligning cross-functional stakeholders and managing in-house teams or external agencies. - Experience within B2B enterprise or SaaS software environments is highly desirable. - You are comfortable prioritising projects in a fast-paced environment and communicating clearly with global stakeholders. Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

• Partner with GTM team members across multiple workstreams to gain exposure to global talent strategy and execution • Support the optimization and continuous improvement of Global Talent Management programs, tools, and resources • Audit and organize GTM documentation, ensuring materials are current, properly branded, and easily accessible • Assist with the migration of talent resources and content to the new intranet, ensuring accuracy and usability • Strengthen internal branding and consistency of GTM materials aligned with enterprise EVP and messaging • Contribute to the development and coordination of forward-looking “2030” talent initiatives • Partner with team members supporting BeOne DAI initiatives, contributing to AI-enabled transformation efforts within HR • Collaborate cross-functionally to improve user experience and accessibility of talent resources

• Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions • Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. • Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes • Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact  • Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes • Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives • Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations • Create effective plays and enablement for sales and CS teams • Work closely with product management to align marketing with product features and roadmap

• Build outbound playbooks and training for SDRs, with overlap for AEs and CSMs on shared outbound motions: prospecting by segment, messaging, objection handling, and sequence strategy • Own SDR ramp - define what "Pipeline Ready" looks like at ElevenLabs and build the path to get there, including the SDR-to-AE progression track • Keep the SDR team current on outbound stack updates, new ElevenLabs product releases, and AI tools that change how they prospect, so the team is always working with the latest