• Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions • Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. • Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes • Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact  • Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes • Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives • Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations • Create effective plays and enablement for sales and CS teams • Work closely with product management to align marketing with product features and roadmap

• Build outbound playbooks and training for SDRs, with overlap for AEs and CSMs on shared outbound motions: prospecting by segment, messaging, objection handling, and sequence strategy • Own SDR ramp - define what "Pipeline Ready" looks like at ElevenLabs and build the path to get there, including the SDR-to-AE progression track • Keep the SDR team current on outbound stack updates, new ElevenLabs product releases, and AI tools that change how they prospect, so the team is always working with the latest

• You'll own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform. • Today, most Pros experience LawnStarter as a job board, work comes in, they do it, they get paid. You'll change that. You're building the communications experience that makes Pros feel like LawnStarter is invested in their success: a platform that helps them grow their business, get better at their craft, and earn more over time. That's the brand you're building, not for homeowners, but for the 10,000+ small business owners who power the marketplace. • This isn't a traditional CRM role or a brand role. It's supply-side product marketing. You're designing the communications experience that keeps our supply base activated, informed, motivated, and growing. That means owning the strategy for Pro-facing communications across in-product messaging, community, help content, incentive programs, and internal Pro advocacy with execution support from cross-functional partners.

• Define and execute go-to-market strategies in partnership with Product Management, Revenue Operations, and Sales Enablement. • Develop compelling positioning, value messaging, and launch plans to drive adoption and growth. • Refine and optimize messaging to support customer satisfaction and retention. • Create impactful content for demand generation, product initiatives, and brand awareness. • Deliver messaging and collateral including persona value frameworks, website copy, webinars, case studies, and thought leadership content. • Prepare executive-level presentations for sales, strategy, Customer Advisory Boards, and industry events. • Equip Sales, Solutions Engineering, Customer Success, and Professional Services with the right tools and training to win deals and expand accounts. • Own the go-to-market execution of new product introductions.