The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands. As a Brand Manager, you’ll work closely with internal teams across PPC, SEO, design, and catalog management to bring client strategies to life. You’ll act as a trusted partner to clients—balancing relationship management, operational execution, and performance optimization. You’ll also participate in “husks”—our internal team-building and development sessions—where you’ll collaborate with peers, learn from senior leaders, and help foster a culture of continuous growth and learning. Senior Brand Managers also take part in weekly upskilling classes to mentor and support the broader team.

Role Description Apptegy is seeking a Head of Brand to lead the evolution of our brand as we shift from a historically sales-led organization to a product-led, innovation-driven company. This role will define how we show up in the market, ensuring our brand reflects the strength of our product, the impact we deliver to school communities, and the future we are building. You will shape a cohesive narrative that connects product, customer experience, and go-to-market efforts, helping us move from telling our story through sales to demonstrating it through product value and customer outcomes. Reporting to the CMO, you will partner closely with Product, Sales, Customer Success, and Executive Leadership to drive alignment and elevate how Apptegy is perceived in the market. What You’ll Do - Lead Brand Transformation - Define and drive a brand strategy aligned with a product-led growth model - Evolve positioning toward product value, innovation, and customer impact - Translate complex product capabilities into clear, compelling narratives - Build a Product-Centric Brand - Partner closely with Product and Design to ensure brand reflects the actual product experience - Champion storytelling that highlights usability, differentiation, and innovation - Ensure alignment between brand promise and product delivery - Own Brand Architecture and Messaging - Refine or rebuild brand positioning, messaging frameworks, and voice - Strengthen category positioning and differentiation within the K-12 market - Ensure consistency across all channels including web, campaigns, and sales enablement - Elevate Creative and Content Excellence - Lead creative direction across campaigns, digital experiences, and owned channels - Build a content strategy that supports thought leadership, product adoption, and demand generation - Shift storytelling from features to outcomes and real customer impact - Drive Customer and Market Insight - Develop a deep understanding of school districts, administrators, and community stakeholders - Use insights to inform brand strategy, messaging, and innovation opportunities - Partner Across the Business - Align with Product on launches, roadmap storytelling, and value communication - Support Sales in evolving from pitch-driven to value-driven narratives - Partner with Customer Success to amplify authentic customer stories - Serve as a unifying force across go-to-market teams - Build and Lead a High-Performing Team - Lead and develop teams across brand, creative, and content - Establish high standards for strategy, execution, and craft - Build scalable systems and processes to support growth Qualifications - 10 to 15 or more years of experience in brand, marketing, or related leadership roles - Proven experience leading brand transformation or repositioning - Experience in SaaS, technology, or product-led growth environments preferred - Track record of partnering closely with Product organizations - Strong strategic thinking and storytelling capabilities - Ability to translate complex product concepts into clear market narratives - Deep understanding of modern brand building in a digital-first environment - Strong creative judgment paired with business acumen - Experience influencing senior leaders and driving cross-functional alignment - A collaborative leadership style with the ability to drive change - Comfort operating in ambiguity and building through transformation - A balance of vision and execution What Makes You Stand Out - Experience leading a shift from sales-led to product-led or customer-led growth - Background in education, K-12, or mission-driven organizations - Strong point of view on how brand and product should work together - Ability to build brand systems that scale with a growing product portfolio - A track record of elevating brand from support function to strategic growth driver Benefits - Comprehensive medical, dental, vision, and life insurance coverage - Retirement 401(k) with employer match - Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs) - Mental Health Reimbursement - Unlimited paid time off, including seasonal (December) company-wide time off - Paid parental and medical leave - Private medical insurance for you and your dependents - Life insurance - 15 days Aguinaldo - Vales de Despensa - Fondo de Ahorro - Flexible paid time off policy - Paid travel to/from Little Rock, Arkansas for Onboarding Equal Opportunity Employer Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

The Brand Manager is a key member of the client success and operations team at GIGABRANDS. Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service delivery across multiple Amazon brands. As a Brand Manager, you’ll work closely with internal teams across PPC, SEO, design, and catalog management to bring client strategies to life. You’ll act as a trusted partner to clients—balancing relationship management, operational execution, and performance optimization. You’ll also participate in “husks”—our internal team-building and development sessions—where you’ll collaborate with peers, learn from senior leaders, and help foster a culture of continuous growth and learning. Senior Brand Managers also take part in weekly upskilling classes to mentor and support the broader team.

Position Overview: As a Brand Activation Associate, you will be responsible for supporting partnership campaigns, such as third-party brand marketing campaigns and ASICS digital activations, across ASICS Apps properties. You'll also provide support for ASICS regional requests for events, challenges, and other digital activations with the goal of optimizing ASICS Apps' technology and user base. Additionally, you'll assist in addressing Race Roster technical needs, facilitate digital activations, analyze campaign performance, and provide regular reporting on client campaigns. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve. Product Line: This role will be working with the Race Roster and Runkeeper products. Work Location: The successful candidate for this role can be either a remote employee (working 100% remotely from a designated location within Canada), a hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office), or an in-office employee at our London, ON office. Responsibilities: - Act as the primary support to enable digital activations, including third-party and ASICS activations, across ASICS Apps properties to ensure operational excellence, impressive deliverable quality, and adequate stakeholder management - Support Race Roster technical needs of the Partnerships & Activations team, such as email campaign building, placing advertisements after checkout, enabling registration questions and products in registration - Offer critical feedback on products and observe for system bugs; submit new feature recommendations that support brand activities - Review creative assets and share insight into best practices to optimize brand campaign performance - Support the Brand Marketplace team by proactively identifying and reporting on opportunities to increase campaign engagement and performance to improve client retention rates and ROI - Collaborate with the Partnerships & Activations department, supporting brand-related initiatives and working closely with marketing-focused team members - Lead brand activation monthly reporting and wrap reports; attend retros for marketing campaigns as necessary - Document and report on outcomes of various brand initiatives including ad performance, email campaigns (by campaign, by event), back to the brand, the event, and leadership - Support in maintaining strong relationships with internal ASICS stakeholders as well as external brands post deal close as it pertains to digital activations. - Lead the building and launch of Runkeeper Challenges as well as the associated communication, including emails, push notifications, and in-app messages, free of error - Analyze Challenge performance and provide campaign wrap reports highlighting key insights to draw learnings and iterate on future Challenges - Work with localization team on Crowdin process to build and execute campaigns - Lead the initial Quality Assurance (QA) process with internal stakeholders for Challenges, campaigns and events pages (including A/B testing) - Lead the facilitation and configuration of additional activations via event registration platforms as needed - Use Customer Relationship Management (CRM) platforms (Stensul, Iterable and Hubspot) to build and deploy ASICS Runkeeper Challenges, marketing campaigns and communications - Use Customer Relationship Management (CRM) platform (Hubspot) to manage internal processes, such as deal details, customer information, performance metrics, etc. - Monitor and communicate campaign launch dates, performance updates and budget progression via Slack, and Microsoft Teams to increase performance visibility across the team and to ensure campaign efficiency and successful delivery - Other brand duties as directed, including ad hoc or special projects as assigned - Operate effectively in a fast-paced, dynamic environment with evolving priorities - Balance high-quality execution with forward-looking innovation and scalability - Meaningfully participate in diversity and inclusion initiatives across ASICS Apps teams Education & Experience: - 1-2 years of marketing or customer success experience, preferably in a fast-paced environment - Experience working with a global brand, audience or clients - Apt for technology with a drive to deep-dive into tech platforms - Problem-solver and willing to proactively troubleshoot technical issues - Excellent communicator (both verbally & written) - Detail oriented and comfortable with analyzing large data sets - Effective project management skills with an ability to juggle a variety of priorities simultaneously Bonus Education & Experience: - Deep understanding of the running and event registration industry - Experience working with clients or customers - Excitement for an opportunity to work in marketing and to think creatively - Relevant industry experience The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level. Accommodations are available on request for candidates taking part in all aspects of the selection process. Job applications may be reviewed by Rippling's AI. This posting is for an existing vacancy.