Race Roster

Role Description The Intermediate Software Developer is a mid-level role responsible for developing, testing, and maintaining software applications with moderate supervision. This role involves contributing to design discussions, mentoring junior developers, and taking ownership of specific features or modules. This role will be working on the Race Roster product. The successful candidate for this role can be either: - A remote employee (working 100% remotely from a designated location within Canada) - A hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office) - An in-office employee at our London, ON office Responsibilities - Design, develop, and maintain high-quality, efficient, and scalable frontend and backend code. - Write unit, integration, and end-to-end tests to ensure code quality and reliability. Proactively identify and resolve bugs. - Participate in design discussions and contribute to the architecture of software systems. - Provide guidance and support to junior developers, helping them grow their technical skills. - Conduct code reviews to ensure code quality, maintainability, and adherence to standards. - Collaborate with other developers, product owners, and stakeholders to deliver high-quality software. - Identify and address performance bottlenecks in the application. - Proactively identify and suggest improvements to reduce technical debt. - Actively participate in and contribute to Agile ceremonies. Qualifications - Bachelor's degree in Computer Science, Software Engineering, or a related field, or equivalent practical experience. - 3+ years of experience in software development. - Proficiency in multiple programming languages and technologies. - Strong understanding of data structures, algorithms, and design patterns. - Experience with testing frameworks and methodologies. - Experience with database systems (SQL and/or NoSQL). - Experience with cloud platforms (e.g., AWS, Azure, GCP) is a plus. - Proven ability to work independently and as part of a team. Bonus Education & Experience - Relevant industry experience. Company Description The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level. Accommodations are available on request for candidates taking part in all aspects of the selection process. Job applications will be reviewed by Rippling's AI. This posting is for an existing vacancy.

Role Description Race Roster is seeking a Senior Marketing Technology & Analytics Lead to guide our strategy across digital advertising, analytics integrations, SEO, campaign optimization, data analysis, and marketing automation. This is a senior, highly cross-functional role for someone with deep experience managing performance marketing systems at scale. The ideal candidate has operated across many concurrent advertising campaigns, understands how to optimize performance using first-party and platform data, and can work closely with product managers and engineers to build scalable tools, integrations, reporting, and automation. You will help Race Roster become an industry leader in event marketing technology by shaping how our platform uses data to help event organizers sell more registrations, better understand their audiences, and connect with the advertising, analytics, CRM, agency, and next-generation discovery platforms they rely on. This role is not only about running campaigns. It is about building the systems, integrations, insights, and automation that allow Race Roster and our customers to market events more intelligently at scale. Work Location - Remote employee (working 100% remotely from a designated location within Canada) - Hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office) - In-office employee at our London, ON office Responsibilities - Advertising Strategy & Automation - Develop and lead Race Roster’s strategy for digital advertising and advertising automation. - Design scalable processes for deploying, monitoring, and optimizing campaigns across many events and customers. - Identify opportunities to automate ad creation, targeting, budget allocation, campaign optimization, and reporting. - Use CRM, registration, campaign, and platform data to improve advertising performance for Race Roster and our customers. - Help define how Race Roster can support customers who want advertising automated through our platform, managed by Race Roster, or handled by an external agency. - Establish best practices for campaign governance, quality control, budget management, measurement, and optimization at scale. - Analytics, Tracking & Integrations - Lead strategy for integrations with major analytics, advertising, CRM, and marketing platforms, including Google Analytics, Google Ads, Meta, TikTok, LinkedIn, agency tools, and other relevant providers. - Help define integrations with next-generation discovery and AI-powered platforms such as ChatGPT and other emerging search, recommendation, and assistant-based experiences. - Ensure Race Roster and customer events have strong visibility across traditional search engines, advertising platforms, analytics ecosystems, and AI-powered discovery channels. - Work with product and engineering teams to define requirements for tracking, attribution, conversion events, data flows, and analytics integrations. - Ensure event organizers can connect their own analytics and advertising tools to Race Roster and receive the data they need to optimize their marketing campaigns. - Define standards for event tracking, conversion measurement, attribution, reporting, and data quality. - Help evaluate and prioritize new analytics, advertising, CRM, AI, and marketing technology integrations. - Data Analysis & Optimization - Analyze advertising performance, registration trends, conversion funnels, audience behavior, campaign outcomes, and customer data. - Use CRM and platform data to identify actionable marketing opportunities for Race Roster and our customers. - Build insights that help event organizers better understand how to market their events. - Recommend optimizations to advertising strategy based on data, testing, and performance trends. - Identify patterns across events, segments, regions, event types, registration timelines, customer behavior, and marketing channels. - Share insights with product managers, engineers, sales, customer success, marketing, and leadership to influence product direction and business strategy. - Define key metrics and reporting frameworks for measuring the success of advertising automation and customer marketing tools. - SEO, Discovery & Organic Growth - Develop strategies that improve discoverability for Race Roster-hosted events across search engines, AI-powered platforms, and other discovery channels. - Identify technical, content, structured data, and integration opportunities to improve organic visibility. - Partner with product and engineering teams to improve SEO foundations across the platform. - Help Race Roster prepare for the evolving future of search, including answer engines, AI assistants, and next-generation recommendation platforms. - Monitor search and discovery trends and recommend improvements. - Ensure SEO, AI visibility, and discoverability considerations are built into relevant product decisions and event-facing experiences. - Product & Cross-Functional Leadership - Translate marketing technology, advertising, analytics, and discovery needs into clear product requirements. - Partner with product managers to prioritize features that help event organizers sell more registrations and better understand performance. - Advise engineers on data, tracking, integration, automation, and campaign infrastructure requirements. - Help define the roadmap for customer-facing advertising, analytics, SEO, AI visibility, and marketing automation capabilities. - Educate internal teams on advertising platforms, analytics trends, attribution, SEO, AI discovery, and campaign optimization. - Operate independently, identify opportunities, and drive initiatives from concept through execution. - Lead or advise a team as the function grows. Qualifications - Significant experience in performance marketing, marketing technology, advertising automation, growth analytics, SEO, or a related field. - Demonstrated experience managing or supporting large numbers of concurrent digital advertising campaigns. - Expert-level knowledge of major advertising and analytics platforms, including Google Analytics, Google Ads, Meta Ads Manager, and related tools. - Strong understanding of conversion tracking, attribution, pixels, server-side tracking, customer data, campaign measurement, and reporting. - Experience working with CRM data to inform targeting, segmentation, personalization, and marketing strategy. - Strong data analysis skills, with the ability to identify trends, interpret performance, and recommend practical optimizations. - Experience working with product managers and engineers to build integrations, reporting, tracking, data, or automation tools. - Strong understanding of SEO, technical SEO, structured data, organic acquisition, and digital discoverability. - Familiarity with emerging AI-powered search, discovery, assistant, and recommendation platforms. - Ability to operate autonomously in a senior role with limited oversight. - Experience advising or leading teams, vendors, agencies, or cross-functional stakeholders. - Strong communication skills and the ability to explain complex advertising, analytics, SEO, AI, and data concepts to non-technical audiences. - A strategic mindset with the ability to connect customer needs, platform capabilities, and business outcomes. Bonus Education & Experience - Experience in event technology, ticketing, registration, e-commerce, SaaS, marketplaces, or multi-tenant platforms. - Experience building customer-facing marketing tools, advertising automation products, or analytics integrations. - Experience with CDPs, data warehouses, BI tools, marketing automation platforms, or customer data pipelines. - Familiarity with privacy, consent management, data governance, and advertising compliance. - Experience with server-side tracking, enhanced conversions, conversion APIs, or similar technologies. - Experience working with agencies or building tools that support agency workflows. - Experience using AI or machine learning to optimize campaigns, audiences, budgets, recommendations, reporting, or discovery. Benefits - Create a clear strategy for marketing technology, analytics, advertising automation, and digital discoverability. - Improve how Race Roster and its customers use data to drive registrations and campaign performance. - Help customers connect their analytics, advertising, CRM, agency, and AI-powered platforms with confidence. - Build scalable frameworks for tracking, attribution, reporting, optimization, and campaign automation. - Improve visibility for Race Roster and customer events across search engines, advertising networks, analytics ecosystems, and next-generation AI platforms. - Identify meaningful trends in customer, campaign, CRM, and platform data. - Influence the product roadmap with insights that help event organizers market more effectively. - Help Race Roster become a recognized leader in event marketing automation, analytics, and AI-enabled event discovery.

Position Overview: As a Brand Activation Associate, you will be responsible for supporting partnership campaigns, such as third-party brand marketing campaigns and ASICS digital activations, across ASICS Apps properties. You'll also provide support for ASICS regional requests for events, challenges, and other digital activations with the goal of optimizing ASICS Apps' technology and user base. Additionally, you'll assist in addressing Race Roster technical needs, facilitate digital activations, analyze campaign performance, and provide regular reporting on client campaigns. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve. Product Line: This role will be working with the Race Roster and Runkeeper products. Work Location: The successful candidate for this role can be either a remote employee (working 100% remotely from a designated location within Canada), a hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office), or an in-office employee at our London, ON office. Responsibilities: - Act as the primary support to enable digital activations, including third-party and ASICS activations, across ASICS Apps properties to ensure operational excellence, impressive deliverable quality, and adequate stakeholder management - Support Race Roster technical needs of the Partnerships & Activations team, such as email campaign building, placing advertisements after checkout, enabling registration questions and products in registration - Offer critical feedback on products and observe for system bugs; submit new feature recommendations that support brand activities - Review creative assets and share insight into best practices to optimize brand campaign performance - Support the Brand Marketplace team by proactively identifying and reporting on opportunities to increase campaign engagement and performance to improve client retention rates and ROI - Collaborate with the Partnerships & Activations department, supporting brand-related initiatives and working closely with marketing-focused team members - Lead brand activation monthly reporting and wrap reports; attend retros for marketing campaigns as necessary - Document and report on outcomes of various brand initiatives including ad performance, email campaigns (by campaign, by event), back to the brand, the event, and leadership - Support in maintaining strong relationships with internal ASICS stakeholders as well as external brands post deal close as it pertains to digital activations. - Lead the building and launch of Runkeeper Challenges as well as the associated communication, including emails, push notifications, and in-app messages, free of error - Analyze Challenge performance and provide campaign wrap reports highlighting key insights to draw learnings and iterate on future Challenges - Work with localization team on Crowdin process to build and execute campaigns - Lead the initial Quality Assurance (QA) process with internal stakeholders for Challenges, campaigns and events pages (including A/B testing) - Lead the facilitation and configuration of additional activations via event registration platforms as needed - Use Customer Relationship Management (CRM) platforms (Stensul, Iterable and Hubspot) to build and deploy ASICS Runkeeper Challenges, marketing campaigns and communications - Use Customer Relationship Management (CRM) platform (Hubspot) to manage internal processes, such as deal details, customer information, performance metrics, etc. - Monitor and communicate campaign launch dates, performance updates and budget progression via Slack, and Microsoft Teams to increase performance visibility across the team and to ensure campaign efficiency and successful delivery - Other brand duties as directed, including ad hoc or special projects as assigned - Operate effectively in a fast-paced, dynamic environment with evolving priorities - Balance high-quality execution with forward-looking innovation and scalability - Meaningfully participate in diversity and inclusion initiatives across ASICS Apps teams Education & Experience: - 1-2 years of marketing or customer success experience, preferably in a fast-paced environment - Experience working with a global brand, audience or clients - Apt for technology with a drive to deep-dive into tech platforms - Problem-solver and willing to proactively troubleshoot technical issues - Excellent communicator (both verbally & written) - Detail oriented and comfortable with analyzing large data sets - Effective project management skills with an ability to juggle a variety of priorities simultaneously Bonus Education & Experience: - Deep understanding of the running and event registration industry - Experience working with clients or customers - Excitement for an opportunity to work in marketing and to think creatively - Relevant industry experience The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level. Accommodations are available on request for candidates taking part in all aspects of the selection process. Job applications may be reviewed by Rippling's AI. This posting is for an existing vacancy.

Position Overview: As a Customer Success Representative for Race Roster, the ASICS Runkeeper App, ASICS Studio and other future apps, you will be an expert on our technology and support services. You will be responsible for delivering clear and concise information to our event organizers, participants and end users in a timely manner through various communication channels (emails, social , phone support, social media). You will be relied upon to deliver exceptional customer service and provide creative solutions to event organizer and app user problems. Day to day, you will be responsible for communicating internally cross-department and externally to our clients and end-users. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve. This role will be remote within Canada and requires you to be located within the Pacific Time Zone to best serve the needs of our West Coast clients. Product Line: This role will be working with both the Race Roster and Runkeeper products. Work Location: The successful candidate for this role will work remotely from a designated location within Canada, aligned with Pacific Time Zone working hours. Responsibilities: - Work closely with the Customer Success team to answer incoming inquiries from event organizers, event participants and app end-users to ensure a positive customer experience - Offer support, guidance and training to event organizers, event participants and app end-users via phone, email, video calls + screen-shares and social media - Offer empathy, support and creative solutions to technical problems with event organizers, event participants and app end-users - Work closely with Customer Success leadership to identify themes, offer solutions and make educated recommendations to our technical team - Submit product bugs & enhancement requests on behalf of the Customer Success Team - Complete projects and tasks that directly impact the success of our customers and end-users - Work effectively across departments to help exceed customer expectations - Prioritize workload and manage multiple tasks at once - Other duties as directed, including the potential for various ad hoc or special projects as assigned - Meaningfully participate in diversity and inclusion initiatives across the ASICS Apps teams Education & Experience: - Post-secondary education is preferred - 1-3+ years experience in a professional services environment - Strong customer service skills - Strong organization and data management skills - Available for a Tuesday to Saturday or Sunday to Thursday work week - Availability during support business hours, Monday to Friday 8:00 AM – 8:00 PM EST, Saturday 7:00 AM – 8:00 PM EST, and Sunday 7:00 AM – 3:00 PM EST (subject to change based on seasonal support needs) - Comfortable with phone and email customer service - Experience in troubleshooting simple and complex customer challenges - Eager to provide superior customer service and build relationships - Ability to show empathy when needed - Self-motivating, results-driven, top performer - Tech savvy Bonus Education & Experience: - Bilingual English and French is a huge plus - Relevant industry experience The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level. Accommodations are available on request for candidates taking part in all aspects of the selection process. Job applications will be reviewed by Rippling's AI. This posting is for an existing vacancy.