Role Description We are seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines. This is not a traditional marketing role. This role sits at the center of commercialization, owning both: - How we go to market (strategy, positioning, messaging) - How we generate and convert demand (pipeline, campaigns, funnel performance) You will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure we are not just executing campaigns—but bringing clear, compelling, and sellable offerings to market. This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus. You should have a strong bias for action, while also bringing structure, clarity, and discipline to how marketing drives business outcomes. Qualifications - 10+ years of B2B marketing experience in growth-stage or complex environments - Proven track record of driving pipeline and revenue growth - Strong experience in both demand generation/campaign execution and product marketing/positioning - Experience working across multiple product lines or markets - Deep understanding of marketing funnels, lead lifecycle, and conversion metrics - Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce) - Ability to operate both strategically and tactically in a lean environment - Experience partnering closely with Sales and influencing GTM decisions Requirements - Revenue-oriented—prioritizes outcomes over activity - Strong operator—able to execute while building structure - Strategic thinker—can simplify complex offerings into clear messaging - Decisive—makes tradeoffs and focuses on what matters most - Comfortable with ambiguity—brings clarity where it doesn’t exist - Highly collaborative—builds strong alignment across teams - Accountable—takes ownership of results, not just output - Curious and adaptive—continuously learns and improves Benefits - Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan - Restricted Stock Units - Flexible Paid Time Off & Holidays - Life Insurance - Tuition Reimbursement - Mentorship Opportunities - Training & Development

• Architect and direct integrated campaigns that shift perception of who investing is for and why they should care • Own strategy and execution across brand media, OOH, social, creator, and partnerships. • Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action. • Lead our social + creator ecosystem to generate cultural relevance and energy. • Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture. • Grow awareness and trust with bold, differentiated content. • Connect Brand, Creative, Growth, and Data into one unified engine. • Protect the integrity of the brand while pushing for innovation, speed, and craft. • Manage and inspire a high-performing team with clarity, direction, and founder-level urgency.

• Own and drive AI Studio's comprehensive brand and communications strategy • Develop and maintain a clear, compelling, and consistent messaging framework • Create and execute a multi-channel communications strategy • Design, build, and maintain AI Studio's website and LinkedIn presence • Develop, launch, and maintain the AI Studio member portal • Oversee SEO/SEM strategy • Lead the development and execution of AI Studio's thought leadership platform • Build and manage LinkedIn presence and broader social media footprint for AI Studio leadership • Develop, implement, and continuously refine AI Studio's marketing strategic plan • Define, track, and report on marketing KPIs and company performance metrics

Our company Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. The platform combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by content marketers, SEO specialists, agencies, and in-house marketing teams around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs. Surfer is part of Positive Group - a fast-growing tech group specializing in B2B SaaS products that help marketing teams grow smarter. The group brings together several brands around a common ambition: to become the European benchmark in MarTech. With around 400 employees based in France, Germany, Italy, and Poland, Positive supports customers in 80+ countries. We’re a remote-first company, but if you ever crave some in-person energy, we’ve got a cozy office in Wrocław , Poland where the magic happens (and coffee never runs out ☕). Job Description About your team You’ll join the Marketing Team — a crew of a Chief Marketing Officer, Product Marketing Lead, SEO & Blog Manager, Video Lead, Influencer, Events & Affiliate Manager, and Designers who keep our creative standards sharp and scalable. You’ll work closely with developers and a data engineer, shaping how performance marketing, data and product intersect. This is not a role for someone who only wants to run PPC campaigns. Paid ads are just one part of the job. The real impact comes from understanding the full funnel, working with data, improving conversion, and running experiments that drive business growth. If you’re looking for a role where you can own performance end-to-end — not just campaigns — you’ll feel at home here. You’ll be responsible for: - Owning paid acquisition end-to-end (Meta, Google, LinkedIn + testing new channels) — with full responsibility for driving business results from these channels - Building, scaling and optimizing campaigns, always focused on what actually drives revenue - Analyzing performance across the entire funnel — from ads to landing pages to product - Working with developers and data to fix tracking, implement experiments and improve how data is collected - Turning insights into action — improving campaigns, landing pages, flows or even the offer itself - Running experiments — on campaigns, landing pages, and beyond - Owning tracking and data quality (GA4, GTM), working closely with developers when needed - Acting as the go-to person for performance analysis across the company — not only for paid campaigns, but also for landing pages, blog traffic and product funnels - Bringing ideas proactively — from new campaign concepts to product or funnel improvements — and driving them end-to-end. You may be a good fit if you: - Have strong hands-on experience running and scaling paid campaigns on Meta, Google and LinkedIn with proven results, ideally in SaaS. - Think in business outcomes, not clicks - Can analyze data, spot problems and actually fix them - Understand tracking and attribution (GA4, GTM) and can work effectively with developers to implement and debug data flows. - Understand funnels, CRO and what happens after the click - Take full ownership — you don’t wait for tasks, you define problems and drive solutions independently. - Are open to feedback but think independently What we offer: - Monthly Salary: 15 000 - 20 000 PLN + VAT on B2B contract - 27 days PTO per year. - Paid sick leave - your health comes first. - Medical insurance via SafetyWing. - Multisport card (50% covered). - Development budget: $1,000 annually for your growth and learning adventures. Location and Remote Work We’re a remote-first company, but if you ever crave some in-person energy, we’ve got a cozy office in Wrocław, Poland.