Location: India (Bangalore preferred, remote OK) Duration: Full-time About Lyzr Lyzr builds enterprise automation with AI agents. We’re not operating in channel silos (ads, SEO, outbound). We’re building a unified, AI-first growth system where paid, organic, outbound, and partnerships work together to drive pipeline. This role focuses on building that system with speed, automation, and strong data loops. Role overview You’ll own growth across channels with a strong focus on building repeatable systems that drive pipeline. This includes paid acquisition (Google Ads, LinkedIn Ads), outbound workflows, organic distribution, and partner-led growth. The goal is to move fast, reduce manual work, and create a high-velocity growth engine that improves continuously. What you’ll own - Growth system design: Design and operate a unified acquisition system across paid (Google Ads, LinkedIn Ads, retargeting), organic (SEO, content, distribution), outbound (email, LinkedIn automation), and partnerships (SI/GSI, ecosystem). Ensure all channels map to a single funnel (impression → lead → MQL → SQL → revenue). - Paid acquisition: Own and scale campaigns across Google Search, LinkedIn Ads (enterprise targeting), and retargeting systems. Define campaign structure, keyword/audience strategy, budget allocation, and conversion optimization. - Outbound & automation workflows: Build scalable outbound engines using tools like Apollo, Clay, and internal workflows. Own lead sourcing, enrichment, sequencing, and automated personalization. - Systems & automation: Design systems that reduce manual work and increase speed. Build lead routing and enrichment pipelines, connect ad platforms → CRM → dashboards, and automate reporting and insights. - Experimentation & iteration: Run structured experiments across messaging, channels, creatives, landing pages, and audiences. Ship fast, measure quickly, and scale what works. - Data, analytics & attribution: Define and track MQL → SQL → pipeline → revenue. Build channel-level attribution and clear visibility into performance. Use data to decide where to double down. Success metrics - Growth in MQLs, SQLs, and pipeline across channels - Improvement in conversion rates across funnel stages - Reduction in CAC with improved lead quality - Faster campaign launch → feedback → iteration cycles - Productionized at least one automated growth system - Drive 150–300 MQLs per month across channels within the 4–6 month window. Qualifications & skills (must-haves) - 3+ years in growth, performance marketing, or demand generation with hands-on experience across channels (including Google Ads, LinkedIn Ads, outbound, or SEO) - Demonstrable experience scaling campaigns and/or building growth systems that impact pipeline - Strong understanding of B2B / SaaS / enterprise funnels - Strong analytical skills: Comfortable with GA4, HubSpot, and ad platforms. Ability to interpret data, run experiments, and make decisions quickly. - AI-first mindset: Experience using tools like ChatGPT, Claude, or similar for campaign creation, automation, or analysis. - High agency: Able to operate with ambiguity, take ownership, and ship without waiting for detailed instructions. Nice-to-haves • Experience in early-stage or high-growth startups • Experience building automation workflows (Zapier, Make, internal tools) • Familiarity with outbound tools (Apollo, Clay) • Experience with partnership-led growth (SI/GSI) • Exposure to AI/agent-based products Tools you’ll use Google Ads, LinkedIn Ads, Apollo, Clay, HubSpot, GA4, Looker/Metabase, OpenAI/Claude, internal automation workflows, CMS tools Why join Lyzr? You’ll build the growth engine of an AI-first company. Work directly with founders, ship fast, and build systems that directly impact pipeline and revenue.

This is NOT an entry-level role. We are only considering experienced eCommerce performance marketers who have managed large product catalogs and high monthly ad spend. Help scale brands. Own performance. Drive real revenue. GTE is a fast-growing global eCommerce company where great ideas don’t sit in slides — they turn into real, measurable growth. We build and scale online brands across international markets, and our team members take real ownership, grow fast, and help shape the future of the company. We’re now looking for a performance-driven Google Ads Media Buyer to help take our main revenue channel to the next level. ⚠️ Please Do NOT Apply If: - You have never managed $300K+ per month in Google Ads spend - You have not handled Google Shopping for 10,000+ SKUs - Your experience is mostly lead gen or small-budget accounts - You rely on basic campaign setups without deep feed optimization - You are not comfortable being accountable for revenue performance We respect your time — and ours. Why This Role Is Critical This role plays a meaningful part in the growth of the company 💯 As a Google Ads Media Buyer, you’ll directly contribute to improving the performance of our Google Ads channel, which drives around 90% of our total revenue, while developing your skills in a performance-driven environment. You’ll help elevate our campaign structure, strategy, and overall account performance, ensuring our ad spend translates into scalable and profitable growth. This role is ideal for someone who wants to fully own the performance of an account, build systems that improve efficiency, and drive measurable business impact. What You’ll Own & Build In this role, you’ll be trusted with real responsibility from day one. Your success will be measured in your first 90 days based on the following metrics: - Developing and implementing a new or improved Google Ads strategy - Restructuring and optimizing Google Shopping and PMAX campaigns for better scalability and efficiency - Driving measurable performance improvements that result in a 20%+ increase in revenue from Google Ads - Taking full ownership of Google Ads accounts, including campaign structure, bidding strategy, and feed optimization - Building automation systems, scripts, or workflows that improve campaign efficiency and reduce manual work - Using data insights to continuously refine bidding strategies, segmentation, and feed performance What We’re Looking For We’re excited to work with someone who: - Has 3+ years of hands-on experience managing Google Ads for eCommerce - Has direct experience managing large Google Shopping accounts (10,000+ products) - Has personally managed Google Ads accounts end-to-end, including strategy, optimization, and performance analysis - Has experience handling high-budget campaigns ($300K+ monthly ad spend) - Is comfortable owning and managing accounts independently (excluding creative production) - Has experience building or implementing automations (scripts, feed rules, automation workflows, or similar tools) - Has strong expertise in Google Ads, Google Merchant Center, and Google Analytics - Ideally has experience with Google CSS Labelizer - Thinks analytically, enjoys testing and optimizing campaigns, and is comfortable being accountable for revenue impact ⚠️ Only apply if you meet the above requirements. We’re building a high-performance team, and this role requires proven experience with large-scale eCommerce campaigns. Hiring Process Shortlisted candidates will complete a 19-minute Google Ads knowledge assessment to validate hands-on expertise before moving to the HR interview. Ready to Make an Impact? If you’re someone who loves ownership, thrives on measurable results, and wants your work to matter, we want to hear from you.

• Take ownership of account direction, not just reporting • Assess accounts and determine what should be happening, what needs to change, and what to prioritise next • Review performance across Meta Ads (primary focus), email campaigns, and landing pages • Identify what is working, what is not working, and what needs to change • Translate performance into clear actions and priorities • Turn performance insights into creative briefs, campaign actions, and execution tasks • Create clear tickets for designers, video editors, and email specialists • Ensure output aligns with strategy and performance goals • Manage delivery across 3–5 client accounts • Ensure timelines and deliverables are met • Coordinate across internal team members • Maintain structure in tools (Trello, Slack, etc.) • Build and refine pod processes to ensure repeatability, consistency, and scalability across accounts • Provide regular updates to clients via Slack or messaging on performance summaries, actions taken, and next steps • Maintain consistent communication between calls • Ensure clients understand what is happening, why it is happening, and whether performance is on track • Prepare Alex for client calls with performance summaries, key insights, and recommended actions • Join client calls where needed to support with technical depth and answer detailed questions • Not responsible for leading calls

Title: Paid Social - ANZ Growth Marketing Manager (Maternity Cover) - Remote Location: Sydney, New South Wales 2000, Australia Marketing – Growth • Full-time Job Description: Who we are Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 350,000 businesses and more than 2.5 million employees. The EH Way At Employment Hero, we're proud of our unique DNA, which we call The EH Way. - We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission - We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy - We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale - We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission - We Live by Our Values - we role model our values 100% of the time - We Expect High Performance - we set a high standard and we're not satisfied with being average About The Role We're looking for a highly capable Growth Marketing Manager to own our paid social strategy and execution across the ANZ market on a 8-month maternity cover contract. This is a hands-on, performance-driven role where you'll take full ownership of campaigns across Meta, LinkedIn, Reddit, and emerging paid social platforms - from setup through to optimisation and scaling. Beyond platform execution, this role requires strong commercial thinking and cross-functional leadership. You'll connect ad platform performance with CRM and pipeline data, proactively identify opportunities and issues, and work closely with Content, Creative, Marketing Ops, and Sales to drive measurable lead generation outcomes. We're looking for someone who is technically strong, proactive in communication, and comfortable owning outcomes end-to-end - not just running campaigns, but continuously improving them. Your key focus areas will be Paid Social Campaign Ownership (End-to-End) - Own the full lifecycle of paid social campaigns across Meta and LinkedIn (core platforms), as well as Reddit, TikTok, and other channels where relevant. - Set up, manage, and optimise campaigns hands-on - including campaign structure, targeting, creatives, bidding strategies, and budget allocation. - Deliver against MQL and pipeline targets within defined efficiency metrics (e.g. CPL / CP-MQL). - Continuously identify and execute optimisation opportunities across audiences, creatives, formats, and funnel stages. Performance Optimisation & Problem Solving - Proactively monitor performance and identify issues, risks, and opportunities early - not just report on them. - Develop clear action plans when performance drops (e.g. creative fatigue, audience saturation, tracking issues). - Run structured experiments and A/B tests across creative, targeting, and campaign setup to unlock growth. - Balance volume vs lead quality, using downstream data to guide optimisation decisions. Data, Insights & Business Acumen - Connect platform data with CRM (Salesforce), marketing automation (Marketo), and pipeline metrics to form a holistic view of performance. - Analyse not just CPL, but lead quality, conversion rates, and pipeline contribution. - Translate data into clear, actionable insights and recommendations for both marketing and sales stakeholders. Cross-Functional Collaboration & Stakeholder Management - Work closely with Creative and Content teams to brief, iterate, and improve ad creatives based on performance insights. - Partner with Marketing Operations to ensure tracking accuracy, attribution, and data integrity. - Collaborate with Sales teams to gather feedback on lead quality and continuously refine targeting and messaging. - Communicate regularly and proactively with stakeholders on: - Campaign performance - Risks or underperformance - Optimisation plans and next steps AI & Productivity Enablement - Leverage AI tools and platform automation (e.g. Gemini, Claude or other generative AI) to improve campaign performance and efficiency. - Use AI to enhance creative testing, audience insights, reporting, and workflow productivity. - Stay up to date with evolving AI capabilities in paid social and apply them practically. (Secondary) Content Syndication - Support light-touch management of content syndication / PPL campaigns where required (non-core focus) Requirements Experience - 4-6 years of experience in performance or growth marketing with a strong focus on paid social. - Proven track record of hands-on campaign management and optimisation on Meta and LinkedIn (must-have). - Experience in B2B lead generation environments preferred. - Deep expertise in Meta Ads Manager and LinkedIn Campaign Manager - confident in building, managing, and scaling campaigns independently - Strong understanding of campaign structure, audience strategy, creative testing, and bidding optimisation - Experience working with conversion tracking, attribution, and funnel metrics - Ability to analyse performance across platform + CRM data and derive meaningful insights - Experience with Marketo and Salesforce (nice to have - Exposure to AI tools for marketing workflows or campaign optimisation (nice to have) Communication & Ways of Working - Strong, proactive communicator - Comfortable working cross-functionally and influencing without authority. - High ownership mindset - takes initiative and drives outcomes without needing direction. - Data-driven, analytical, and detail-oriented. - Curious and proactive, always looking for ways to improve performance. - Comfortable operating in a fast-paced environment with clear performance targets. - Solutions-oriented with a strong problem-solving mindset. Who we are To thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring - Bachelor's degree. - 5+ years of experience in product marketing, preferably in SaaS. - Experience running customer and market research. - Strong analytical skills and ability to make data-driven decisions. - Proven track record of successful product launches and marketing campaigns. - Experience working in a fast-paced, agile environment. - Track record of delivering exceptional outcomes beyond the mean. What we can offer At Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero means - You will work remotely, with the flexibility to own your time and impact - You will access cutting-edge tools to amplify your work, knowledge and outputs - You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life - You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies - You'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities We're AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. We verify candidate identity and location as part of our hiring process. Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.