• Define and evolve TimelyCare's positioning as the clinically accountable virtual care partner built specifically for education. • Architect a cohesive brand system that spans Higher Education and K-12 while maintaining a unified master brand. • Shape differentiated messaging for complex Higher Education buying committees and K-12 district leadership. • Own the demand creation narrative that fuels inbound growth and strengthens market awareness. • Develop breakthrough creative for outbound and ABM campaigns while ensuring brand consistency. • Lead creative strategy and asset development for institutional buyers across Higher Education and K-12. • Ensure messaging resonates appropriately across executive decision-makers and end users without fragmenting the brand. • Lead creative, content, PR, social, and marketing project management functions. • Establish disciplined intake, prioritization, and production workflows for high-quality execution. • Provide strategic oversight of self-care content production embedded within the TimelyCare platform.

Head of Brand You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else. Salary Range: $160,000–$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.) Equity Range: Up to 0.1% Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10) Job Type: Full-Time Experience: 4+ years owning brand at a developer-facing or technical product company Visa: US Citizenship/Visa required About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data. We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep. What You'll Do - Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations - Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience - Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view - Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak - Partner directly with founders and product to align brand with roadmap and GTM priorities - Shape the content calendar and own the cadence of what goes out across every channel - Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours What We're Looking For Someone who understands how developers think. Not just what they do — but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts. A writer first. The best brand work here will be in words — short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging. Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies — and yours holds up. Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building. Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products — and you know how to write for that world. Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social. What We're NOT Looking For - Brand strategists who hand off execution to someone else - People who measure success in impressions and engagement rate over organic growth and real developer mindshare - Anyone who needs a brand playbook handed to them before they can start A Note On Pace We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk. Benefits & Perks Available to all employees Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure Own a piece — Up to 0.1% equity in what you're helping build Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge Parental leave — 12 weeks fully paid, for moms and dads Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally Team offsites — A change of scenery, minus the trust falls Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind Doctegrity telehealth — Talk to a doctor from your couch 401(k) plan — Retirement might be a ways off, but future-you will thank you Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit Pet insurance — Because fur babies are family too Available to SF-based employees SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy E-Bike transportation — A loaner electric bike to get you around the city, on us Interview Process Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. A quick note on why Firecrawl, and what you'd want to change about how we show up today. Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first. Deep Dive Chat (~45 min) — Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario — how would you approach differentiating Firecrawl against our closest competitors? Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too. Paid Work Trial (1–2 weeks) — Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed. Decision — We move fast after the trial. If you want to own the brand of one of the fastest-growing developer tools on the internet — and you have the writing and instincts to back it up — this is your shot. 👉 Apply now.

About Us Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive. The Role The Brand and Creative team at Propel is at a pivotal moment. We’ve defined a people-first brand strategy and built early creative wins, but we’re still in the early stages of developing a unified, emotionally resonant brand across every touchpoint. This role offers a rare opportunity to shape the voice of a mission-driven tech company while helping 5+ millions of low-income Americans feel seen, supported, and respected. We’re looking for a Brand Voice and Copy Lead to drive the evolution of Propel’s voice and level up our creative execution. You’ll report to the Director of Brand and Creative and serve as her primary writing partner. You’ll work closely with design, marketing, product, and growth to unify how Propel shows up - turning the brand into a durable, compounding asset for the business. Lastly, this role will have a lasting impact by leading us in becoming best-in-class at blending AI efficiency with human storytelling, defining where human writing is essential vs. where AI can support. What You’ll Do - Lead the refresh of Propel’s voice & tone guidelines, creating a clear, modern, emotionally resonant voice grounded in our people-first strategy - Own and train Propel’s internal LLM on our refreshed voice guidelines - Build tools, templates, and training that make the voice easy for cross-functional teams to adopt - Own core creative copywriting across brand, marketing, growth, design, and product including ads, campaigns, scripts, landing pages, social content, and website copy - Work closely with brand, product, growth, lifecycle, and CX to ensure cohesive storytelling across the funnel - Shape ideas from 0→1, providing structure, clarity, and taste - Edit and QA copy across teams to ensure quality and alignment - Create evergreen creative ideas for social and always-on brand storytelling Requirements - 6–10 years of experience in copywriting, brand storytelling, or creative writing, either at consumer tech companies or a blend of startup and agency experience - A portfolio demonstrating strong conceptual thinking, campaigns, headlines, scripts, and end-to-end storytelling - Equally comfortable setting creative direction and rolling up sleeves to execute - Comfortable using AI for drafting, editing, and scaling content - Experience training or guiding AI/LLMs on voice & tone is a plus - Experience partnering closely with designers and creative directors; comfortable concepting and pitching ideas - Ability to write high-performing marketing copy across paid, social, product marketing, and owned channels - Comfortable reviewing and coaching other writers, providing feedback without formal management responsibilities - Strong operational instincts: able to build templates, playbooks, and systems that elevate writing quality at scale At Propel, you'll enjoy: - Meaningful work and a strong shared sense of mission - Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year. - 20 Days of PTO - 4% 401K match - $10k lifetime spend towards Carrot Fertility - Excellent Medical, Dental and Vision options - Other health and mental health focused benefits and perks - Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $150,000 - $180,000 and will be based on how a candidate matches to our internal leveling guide. Additional Considerations: - We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities. - We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington. - Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA). More About Propel Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly. Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. Learn more about our impact from the press - Fintech Company Propel Announces $10 Million Fund For Food Stamp - Late Show With Stephen Colbert - How to Propel the Fight Against Poverty in America - How Tech is Helping Poor People Get Government Aid - Propel Routes Money to those Who Need it Most - How one tech startup is giving cash to SNAP recipients - Recipients Affected By Government Shutdown - How hunger relief groups say you can help feed your neighbors during the shutdown and beyond Join us, and let's build something amazing together!

Role Description We’re hiring a Brand Lead who will also be the face of PCH. This is not a traditional brand role. It's a high-output, on-camera creator position with real ownership - you'll build a recognizable presence across platforms, produce daily content, and turn PCH into a living, breathing brand people come back to every day. - Be the Face of PCH: - Serve as the primary on-camera personality - representing PCH across social, product moments, and prize experiences. - Build familiarity, trust, and excitement at scale. - Run the Daily Content Engine: - Produce 2–5+ pieces of content per day across repeatable, scalable formats, including: - “Come enter with me” flows - Prize countdowns and hype - Reactions, wins, near-wins - Street-style interviews (“What would you do if you won?”) - Watch / play / shop integrations - Drive Daily User Behavior: - Use content to increase daily return frequency, entries per user, engagement across watch, play, and shop - making participation feel like a daily ritual. - Modernize Prize Moments: - Help evolve Prize Patrol into a social-first experience by participating in winner reveals, viral prize storytelling, and high-impact content moments. - Test, Learn, Scale: - Rapidly test hooks, formats, and messaging. - Double down on what performs. - Move fast, and iterate constantly. Qualifications - A proven content creator with strong on-camera presence. - Comfortable producing content daily at scale. - Deep understanding of TikTok, Reels, Shorts, and Meta. - Strong instincts for hooks, retention, and virality. - Able to shoot, edit, and publish independently. - Can build (or already has) a following tied to a brand. Traits That Matter - High energy and highly creative. - Fast-moving and experimental. - Strong intuition for attention and storytelling. - Naturally engaging and relatable. Benefits - Competitive salary based on experience. - Medical, dental, and vision insurance, plus a range of additional voluntary benefits. - 401(k) with company match. - Flexible PTO and 15 paid holidays to rest and reset. - Remote-first culture with home office stipend. - Professional development budget. - 12 weeks of paid family leave to celebrate life’s biggest moments.