Job Closed
This listing is no longer active.
Higher Education's Most Trusted Virtual Care Provider
Director, Customer Marketing
Location
United States
Posted
68 days ago
Salary
$155K - $165K / year
Seniority
Lead
Job Description
Director, Customer Marketing
TimelyCare
• Design and lead a comprehensive customer retention strategy that supports partner success and drives long-term institutional renewals. • Partner with Customer Experience to identify at-risk customers, develop retention playbooks, and lead proactive marketing interventions. • Launch and oversee Customer Advisory Boards and Product Feedback Councils to increase engagement, gather insights, and influence roadmap alignment. • Develop marketing campaigns that support executive business reviews (EBRs) and clearly communicate product value and ROI. • Own a customer referral and advocacy program that rewards engagement and amplifies satisfied partner voices in the market. • Collaborate with Account Management and Customer Experience to embed marketing touchpoints into renewal, upsell, and expansion conversations. • Lead the strategy to increase awareness, activation and adoption of TimelyCare services among students, faculty and staff. • Create scalable, campus-specific engagement playbooks and plug-and-play marketing toolkits for partners. • Oversee a content strategy tailored to student needs and aligned with key wellness moments and seasons that boost ongoing usage, health literacy and advocacy. • Create and implement multi-channel campaigns, leveraging email, SMS, in-app push notifications, social media, campus activations, and paid media. • Serve as a strategic marketing partner to Customer Experience, Sales, Enablement, Product Marketing and Revenue Marketing. • Establish key performance indicators (KPIs) for both member marketing & customer retention (engagement rate, adoption rate, church reduction, NPS).
Job Requirements
- At least 10 years of marketing experience with significant exposure to both B2B and B2C marketing, including 3-5 years in a leadership role.
- Bachelor's Degree in Marketing, Business, Communications or related field. Masters preferred.
- Experience working in higher education, K-12, SaaS, digital health, or student services strongly preferred, with a deep understanding of the higher education ecosystem, including how student services are evaluated and renewed.
- Proven leadership in high-growth or startup environments, with a track record of successfully scaling marketing efforts and driving engagement.
- Expertise in customer lifecycle marketing, customer retention marketing programs and leveraging marketing as a strategic lever in renewal and expansion conversations.
- Expertise in B2C marketing strategies that drive student engagement and utilization.
- Experience in multi-channel marketing, including digital marketing, content strategy and event-based activations.
- Data-driven mindset, with strong analytical skills and a focus on performance measurement, optimization, and reporting.
- Experience with marketing automation tools (e.g., HubSpot, customer.io), CRM platforms (Salesforce, Gainsight), and analytics tools (e.g., Google Analytics).
Benefits
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Senior Marketing Manager
WynBusinesses overspend 30% on software every year. Wyn solves this problem. No savings, no fee.
• You drive our cross-channel marketing strategy — from content and SEO to social media, paid channels, and partnerships • You bring structure to marketing: campaign planning, project management, budget ownership, and performance measurement • You work closely with our CMO, Sales, and Product teams to keep messaging and positioning sharp • You turn social into a performance channel • You identify what works and what doesn’t — and consistently optimize based on data
Junior Marketing Analyst – Paid Traffic
Boopthe going-on-dates app. connecting people and venues for great dates.
• Initially serve as a Traffic Manager • Set up, monitor, and optimize campaigns • Support strategies defined by the senior team • Assist in the analysis of metrics and reports • Learn Boop Mídia's method in practice • Gradually evolve into greater strategic responsibility
• Communicator for brand visibility and reach • Publish our national and international content across all relevant marketing channels • Support national and international PR: maintain the press distribution list, send press releases, liaise with editors • Provide and analyze KPIs for our national marketing channels for the team lead • Shaper of brand presence and customer engagement • Publish webinar recordings on YouTube • Plan, communicate, execute and analyze webinars and seminars • Collaborate on trade shows and events • Co-develop and send our newsletter – including follow-up maintenance
• Design and build professional presentations (pptx, canva, and others) for sales, leadership, and marketing initiatives • Apply brand standards consistently across all presentations • Create custom charts, diagrams, timelines, and visual frameworks • Reformat and enhance existing presentations for clarity and impact • Translate rough content, notes, or documents into clear, visually compelling slides • Support proposal and client presentation development under tight timelines • Ensure final deliverables are polished, accurate, and client-ready
