• Ship content fast and often • Use AI tools to draft social posts, landing pages, emails, blog posts, ads, and campaign materials • Rapidly test messaging angles and formats • Turn complex product features (stock, crypto, DAF giving) into simple, compelling stories • Maintain consistent brand voice across channels • Execute digital campaigns (email, SEO, paid, social) • Identify repeatable acquisition channels • Run experiments on a weekly basis • Optimize conversion across key moments in the donor journey • Track and report on KPIs (nonprofit signups, donor activity, repeat giving) • Use analytics tools to understand what’s working • Make data-informed recommendations and implement changes quickly • Work closely with Product to align launches with growth campaigns • Support Partnerships with marketing assets and collateral • Partner with Customer Support to identify friction points

• Design and execute creative go-to-market strategies that support product-led growth and expand our client base. • Identify new market opportunities, build scalable playbooks, and translate strategy into results. • Keep a sharp eye on market trends, customer needs, and competitive shifts and turn those insights into action. • Build and lead a high-performing Growth team that thrives on collaboration, experimentation, and impact. • Coach and mentor team members to own their goals and think like entrepreneurs. • Foster a culture of curiosity, agility, and data-driven decision-making. • Amplify the outreach capacity of our CEO in terms of evangelizing our products, expanding within existing customers, and closing new deals. • Spot product gaps, identify new opportunities, and collaborate with Product Development to drive product-led growth. • Lead an integration-driven BD strategy — using technical synergies and partnerships to unlock new markets and value streams. • Be the metrics evangelist — bring data, facts, and client stories to every conversation. • Build our marketing machine and team to craft compelling narratives, content, and campaigns that build brand awareness and thought leadership.

• Own Yubo's global user acquisition strategy across paid, organic, ASO and emerging channels • Manage and optimize a multi-million dollar monthly performance marketing budget across platforms such as Instagram, TikTok, Snap, Google, Reddit, Apple Search Ads and other relevant channels • Improve acquisition efficiency by reducing cost per registration and increasing ROAS in core markets • Scale acquisition strategies across 10+ countries, with particular attention to US campaigns • Lead media buying strategy, bidding, audience targeting, creative testing, and budget allocation, paying particular attention to creative performance. • Partner with Brand Marketing to strengthen ASO and ensure paid and organic efforts work together coherently • Develop content and creative frameworks that support performance while staying aligned with Yubo's positioning and Gen Z audience • Explore and validate new acquisition channels to reduce reliance on paid media and build a stronger marketing mix • Build reporting frameworks and measurement approaches to assess campaign performance, incrementality, and investment efficiency • Work closely with Product, Engineering, and Data teams to improve funnel performance and support smarter decision-making • Lead, coach, and grow a high performing team across user acquisition

• You design and implement a scalable performance marketing strategy that enables long-term, profitable growth across the entire Vitasauri portfolio. • You take responsibility for the end-to-end management and optimization of all relevant performance channels across the funnel — from demand generation to qualified leads — with a focus on SEA and paid social. • You implement a structured test-and-learn approach and continuously develop creatives, audiences, bidding strategies and landing pages to improve conversion rates and efficiency. • You ensure clean tracking, valid attribution and transparent performance reporting, providing a reliable basis for management decisions. • You handle budget planning, forecasting and flexible allocation of spend based on CPA, ROAS and additional revenue potential. • You identify new growth opportunities and systematically test additional channels, audiences and scaling approaches to continuously expand the paid strategy. • You work closely with internal stakeholders (e.g. Creative, Product, Data) and ensure that all growth initiatives are optimally integrated along the customer journey. • You develop structures, processes and best practices in performance marketing and lay the foundation for building a dedicated performance team in the future.