• Design and lead a comprehensive customer retention strategy that supports partner success and drives long-term institutional renewals. • Partner with Customer Experience to identify at-risk customers, develop retention playbooks, and lead proactive marketing interventions. • Launch and oversee Customer Advisory Boards and Product Feedback Councils to increase engagement, gather insights, and influence roadmap alignment. • Develop marketing campaigns that support executive business reviews (EBRs) and clearly communicate product value and ROI. • Own a customer referral and advocacy program that rewards engagement and amplifies satisfied partner voices in the market. • Collaborate with Account Management and Customer Experience to embed marketing touchpoints into renewal, upsell, and expansion conversations. • Lead the strategy to increase awareness, activation and adoption of TimelyCare services among students, faculty and staff. • Create scalable, campus-specific engagement playbooks and plug-and-play marketing toolkits for partners. • Oversee a content strategy tailored to student needs and aligned with key wellness moments and seasons that boost ongoing usage, health literacy and advocacy. • Create and implement multi-channel campaigns, leveraging email, SMS, in-app push notifications, social media, campus activations, and paid media. • Serve as a strategic marketing partner to Customer Experience, Sales, Enablement, Product Marketing and Revenue Marketing. • Establish key performance indicators (KPIs) for both member marketing & customer retention (engagement rate, adoption rate, church reduction, NPS).

• You drive our cross-channel marketing strategy — from content and SEO to social media, paid channels, and partnerships • You bring structure to marketing: campaign planning, project management, budget ownership, and performance measurement • You work closely with our CMO, Sales, and Product teams to keep messaging and positioning sharp • You turn social into a performance channel • You identify what works and what doesn’t — and consistently optimize based on data

• Initially serve as a Traffic Manager • Set up, monitor, and optimize campaigns • Support strategies defined by the senior team • Assist in the analysis of metrics and reports • Learn Boop Mídia's method in practice • Gradually evolve into greater strategic responsibility

• Communicator for brand visibility and reach • Publish our national and international content across all relevant marketing channels • Support national and international PR: maintain the press distribution list, send press releases, liaise with editors • Provide and analyze KPIs for our national marketing channels for the team lead • Shaper of brand presence and customer engagement • Publish webinar recordings on YouTube • Plan, communicate, execute and analyze webinars and seminars • Collaborate on trade shows and events • Co-develop and send our newsletter – including follow-up maintenance