About iLawyer Marketing: iLawyer Marketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns, and by creating websites that focus on maximizing conversion rates. Summary of Position: We are seeking a talented and experienced Paid Media Strategist to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms, You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in Paid Media legal advertising, a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment. Responsibilities: - Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks - Monitor the pacing of paid media campaigns to ensure no under or over delivery - Report performance metrics to stakeholders, including strategy recommendations to improve performance - Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors - Provide support to internal stakeholders as it relates to relevant paid media requests - Conduct keyword research and ad copy development to support campaign objectives - Collaborate with team members to brainstorm and implement innovative campaign strategies - Stay up-to-date with industry trends and best practices in paid media - Support the Paid Media Director in day-to-day campaign management tasks - Assist with ad hoc projects and additional job duties as assigned by management

• Own the demand generation strategy and roadmap for Mid-Market and Enterprise faith-based organizations, including audience segmentation, messaging, offers, and funnel progression. • Design and execute multi-channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline. • Plan and execute ABM programs for strategic and enterprise faith-based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline. • Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams. • Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals. • Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action. • Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content. • Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation. • Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance. • Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels. • Repurpose and adapt content into stage- and persona-specific assets such as case studies, guides, product overviews, and comparison content. • Track, analyze, and report on demand and pipeline performance, including MQL volume, conversion rates, pipeline contribution, influenced revenue, and ROI. • Partner with Revenue Operations to ensure clean attribution, campaign tracking, and consistent reporting across systems. • Document repeatable demand generation playbooks and best practices that can scale across products and segments. • Leverage AI-driven tools and workflows to improve targeting, personalization, testing velocity, and campaign efficiency.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a Sr Specialist, Digital Media with solid experience in paid search (SEM/PPC), Local Services Ads, programmatic, and/or social advertising. The Sr Specialist will work on direct response and lead generation accounts, with a strong emphasis on enterprise, multi-location local services clients, ideally within home services (garage doors, plumbing, HVAC, restoration, or similar categories). You will report to the Manager, Digital Media and may help to oversee supporting interns. Day to day tasks may include: - Campaign creation - Keyword/audience development - Ad copy creation - Persona development - Strategy development - Tactic selection - Assisting the digital media strategist with the launch and optimization tactics necessary to meet campaign performance goals The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns. What you will be doing: - Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns - Ensuring ads are targeted to the most relevant audiences/search queries/etc. - Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests - Text ad copy writing and social ad creation; overseeing the development of display ads - Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary - Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client - Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members - Contributing proactively to corporate initiatives, process changes, and other duties as needed - Doing what it takes to ensure targets are met or exceeded - Leading client calls to discuss strategy and performance Qualifications - 3-5 years experience dedicated to managing digital advertising campaigns - Impeccable attention to detail - Experience managing paid media for local service-based businesses, preferably in home services (garage doors, home improvement, HVAC, plumbing, electrical, restoration, etc.) - Ability to own projects – making sure they get done correctly and on-time - An inquisitive nature; excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies - Ability to build ad campaigns in various user interfaces and editing tools - Ability to find the story within the data; not just the “what,” but the “why” - The ability to calculate bids based on potential ROI - Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere - Excellent written communication and interpersonal skills, with a desire to work as a member of a team - Excellent verbal and presentation skills since this role is client-facing - Experience presenting data and strategy Requirements - Strong experience with programmatic and social advertising - Advanced MS Office skills, especially Excel and PowerPoint - Understanding of testing principles and a disciplined approach to testing - Ability to understand the needs and desires of our clients' customers Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Company Description Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state, and local laws.

• Plan, launch, and optimize paid acquisition campaigns across various platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and Reddit. • Own performance targets, including CAC, ROAS, LTV/CAC, and ROI, ensuring campaigns meet efficiency and growth goals. • Manage and allocate campaign budgets, striking a balance between experimentation and scalable, profitable growth. • Coordinate and manage the creative pipeline: define creative needs, brief designers and creators, test variations, and iterate based on performance insights. • Continuously analyze campaign performance, identify trends, and proactively optimize targeting, bidding strategies, creatives, and funnels. • Design and run structured experiments (A/B tests) across ads, audiences, formats, and landing experiences. • Collaborate closely with Product, Growth, Creative, and Data teams to align paid media with broader growth initiatives. • Stay up to date with platform changes, new ad formats, and best practices across paid media ecosystems.