This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a Sr Specialist, Digital Media with solid experience in paid search (SEM/PPC), Local Services Ads, programmatic, and/or social advertising. The Sr Specialist will work on direct response and lead generation accounts, with a strong emphasis on enterprise, multi-location local services clients, ideally within home services (garage doors, plumbing, HVAC, restoration, or similar categories). You will report to the Manager, Digital Media and may help to oversee supporting interns. Day to day tasks may include: - Campaign creation - Keyword/audience development - Ad copy creation - Persona development - Strategy development - Tactic selection - Assisting the digital media strategist with the launch and optimization tactics necessary to meet campaign performance goals The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns. What you will be doing: - Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns - Ensuring ads are targeted to the most relevant audiences/search queries/etc. - Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests - Text ad copy writing and social ad creation; overseeing the development of display ads - Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary - Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client - Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members - Contributing proactively to corporate initiatives, process changes, and other duties as needed - Doing what it takes to ensure targets are met or exceeded - Leading client calls to discuss strategy and performance Qualifications - 3-5 years experience dedicated to managing digital advertising campaigns - Impeccable attention to detail - Experience managing paid media for local service-based businesses, preferably in home services (garage doors, home improvement, HVAC, plumbing, electrical, restoration, etc.) - Ability to own projects – making sure they get done correctly and on-time - An inquisitive nature; excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies - Ability to build ad campaigns in various user interfaces and editing tools - Ability to find the story within the data; not just the “what,” but the “why” - The ability to calculate bids based on potential ROI - Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere - Excellent written communication and interpersonal skills, with a desire to work as a member of a team - Excellent verbal and presentation skills since this role is client-facing - Experience presenting data and strategy Requirements - Strong experience with programmatic and social advertising - Advanced MS Office skills, especially Excel and PowerPoint - Understanding of testing principles and a disciplined approach to testing - Ability to understand the needs and desires of our clients' customers Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Company Description Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state, and local laws.

• Plan, launch, and optimize paid acquisition campaigns across various platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and Reddit. • Own performance targets, including CAC, ROAS, LTV/CAC, and ROI, ensuring campaigns meet efficiency and growth goals. • Manage and allocate campaign budgets, striking a balance between experimentation and scalable, profitable growth. • Coordinate and manage the creative pipeline: define creative needs, brief designers and creators, test variations, and iterate based on performance insights. • Continuously analyze campaign performance, identify trends, and proactively optimize targeting, bidding strategies, creatives, and funnels. • Design and run structured experiments (A/B tests) across ads, audiences, formats, and landing experiences. • Collaborate closely with Product, Growth, Creative, and Data teams to align paid media with broader growth initiatives. • Stay up to date with platform changes, new ad formats, and best practices across paid media ecosystems.

• Responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella. • Establish paid media strategy and goals that align with corporate and departmental objectives. • Drive business growth through national paid media campaigns for residential and commercial services. • Manage corporate brand media including campaigns that are a part of sports sponsorships. • Manage media budgets with a performance-driven mindset. • Develop and maintain reporting tools that monitor performance and identify optimization opportunities.

Location: Remote Position: Full-time (Temporary - through November 2026) Salary: $90,000 Authentic is seeking a Managing Strategist to lead a team of writers. Authentic is an award-winning digital agency specializing in fundraising, advertising, creative and web strategy, online organizing, and more. We lead this industry with a focus on developing unique and creative digital programs for our clients. The term for this position ends on November 28, 2026. This is a management-level position that pays a fixed starting salary of $90,000 annually, per our company’s transparent employee compensation, with opportunities to earn up to 6% raises during regular evaluation processes each year. Benefits include 100% employer covered health insurance, 401K with employer contribution, flexible vacation and sick leave, and more. Responsibilities: Serve as email lead on several client accounts — leading client calls, developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing, proofing and editing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback Draft written content for clients, including emails, ads and SMS content, with a focus on more complex writing tasks. Proofread and help fact check content before it goes to the client or to supporters Assign work to members of your team, managing capacity across a team of writers. Manage employees within the department and contribute to making improvements to the department. That includes conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, etc. Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success — coming up with “out of the box” ideas to set programs apart Help direct reports build their own experience contributing to or managing account strategy Regularly work independently while also helping provide support across the team, sharing best practices with direct reports and the wider team, while helping with coverage as needed Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients Work collaboratively with strategists, other managers, and members of the paid media and content teams to develop holistic strategies to maximize results across clients Brainstorm creative email ideas for clients and contribute to a collaborative team culture Regularly utilize and/or test prototypes for technical solutions that leverage emerging technologies to solve specific workflow challenges Regularly work independently while also helping provide support across the team, sharing best practices and helping with coverage as needed Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news Perform additional responsibilities as requested Qualifications: Benefits: 100% employer-paid health care, vision, and dental 100% employer-paid life insurance and disability 401(k) with 3% employer contribution plus additional 2% employer match, fully vested on day one 4-day work week Flexible vacation and sick leave Generous paid parental leave & dependent care benefits Flexible telecommute and remote work policies Monthly phone reimbursement Wellness benefits Mental health benefits Commuter benefits Home office stipend or local hot desk Student loan repayment assistance And more! Additional Information: Work environment: This role routinely uses standard office equipment such as computers, phones, etc. Physical Demands: This is a largely sedentary role. The ability to look at screens for extended periods of time is required. Authentic is an Equal Opportunity Employer. It is Authentic’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws. Our mission is to create a safe workplace for ALL employees of varied backgrounds where everyone has an opportunity to succeed, learn, grow, and make a real difference in the world around us. People of color, women, people with disabilities, LGBTQ+ individuals, and veterans are strongly encouraged to apply. Using Artificial Intelligence (AI) to complete job applications is prohibited by our hiring policies. Your application will be discarded if we believe you to have used AI.