Alfafam Management Consulting

• Collaborate with stakeholders and team members to gather project requirements and access needs. • Analyze existing workflows, tools, and processes to identify inefficiencies and areas for improvement. • Develop a project plan with clear timelines, milestones, and deliverables. • Oversee and manage team members. • Standardize system structures, naming conventions, and workflows for consistency. • Map and document optimized workflows and processes using tools like Miro. • Develop and implement Standard Operating Procedures (SOPs) and Service Blueprints for critical tasks. • Integrate tools and systems to enhance functionality and communication. • Implement automations to reduce manual tasks and improve efficiency. • Create and manage repositories for templates and guidelines to streamline operations. • Provide training and support to stakeholders, including creating instructional materials and conducting workshops. • Monitor project progress and performance metrics, making iterative improvements as needed. • Conduct regular check-ins with stakeholders to gather feedback and address concerns. • Track resource utilization and manage reporting to ensure accountability. • Maintain comprehensive documentation of all implementation processes and decisions. • Foster a culture of collaboration and continuous learning through knowledge-sharing sessions. • Evaluate completed projects for lessons learned and areas of improvement in order to continually enhance the agency's processes and capabilities.

• Lead end-to-end software implementation projects, including planning, configuration, customization, and integration with existing systems. • Manage project timelines, deliverables, and stakeholder communication throughout the implementation lifecycle. • Collaborate with client teams to gather, analyze, and document business and technical requirements. • Configure and implement business tools such as CRM and Project Management Platforms. • Coordinate with technical teams to translate requirements into functional software solutions. • Ensure smooth system deployment, testing, and user adoption. • Conduct training sessions to help employees effectively use newly implemented software. • Provide post-implementation support, troubleshooting, and system optimization. • Monitor project performance and ensure implementations are delivered on time and within scope. • Stay up-to-date with software implementation methodologies, tools, and industry best practices.

• Create visual brand concepts for beauty, skincare, hair care, body care, wellness, personal care, and pet care products. • Support packaging design, label layouts, product mockups, product presentations, and product development materials. • Design ecommerce graphics, social media assets, digital content, advertising creatives, and launch materials. • Use AI tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI, or similar platforms to explore product visuals, lifestyle imagery, content ideas, creative concepts, and design variations. • Develop and refine AI prompts to support visual concepting, product development, brand direction, and creative production. • Support multiple brands and product categories across a large consumer product portfolio. • Maintain consistency across brand assets, packaging, ecommerce content, and marketing materials. • Collaborate with internal team members to turn product ideas, brand direction, and marketing needs into clear visual assets. • Take feedback and apply revisions quickly while maintaining strong attention to detail. • Stay current with beauty, ecommerce, fashion, wellness, social media, packaging, and consumer product trends.

• Lead the implementation of CRM software systems, including configuration, customization, and integration with existing systems. • Collaborate with teams to gather and analyze business requirements. • Develop and implement CRM strategies to improve customer engagement and retention. • Train employees on how to use the CRM system effectively. • Provide ongoing support and maintenance for the CRM system. • Stay up-to-date with CRM trends and best practices.

• Build and maintain strong client relationships by understanding business goals, expectations, and marketing objectives. • Develop and execute client success strategies and project plans aligned with company and campaign goals. • Serve as the primary point of contact for clients, providing regular updates, strategic guidance, and ongoing support. • Lead project planning, including timelines, budgets, resource allocation, and scope management. • Monitor project performance against KPIs, ensuring campaigns stay on track and deliver measurable results. • Proactively identify risks, roadblocks, or performance gaps and collaborate with internal teams to implement solutions. • Manage campaign execution from kickoff to completion, ensuring deliverables are on time and within budget. • Present campaign updates, optimizations, and new opportunities to help clients maximize results. • Gather and analyze client feedback to improve performance and strengthen long-term partnerships. • Conduct post-project evaluations to identify insights and continuously improve processes and outcomes.

• Develop and implement effective YouTube( Google) ad strategies to achieve client goals. • Manage end-to-end YouTube advertising campaigns, including setup, targeting, budgeting, bidding, and optimization. • Conduct thorough audience research and analysis to identify target demographics and create highly targeted campaigns. • Monitor and analyze campaign performance using data-driven insights to make informed optimizations. • Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience. • Provide regular performance reports and insights to clients, highlighting key metrics and campaign success. • Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective. • Work closely with the account management team to ensure client satisfaction and address any campaign-related issues. • Manage Google MCC accounts for multiple clients, ensuring compliance and optimal performance • Deliver clear and detailed reports on campaign performance to clients and internal stakeholders, identifying key areas for improvement.

• Respond quickly and professionally to customer inquiries across all channels including email, live chat, Amazon, social media (comments, DMs), and other platforms across all brands • Resolve order issues, product questions, shipping concerns, and account inquiries with accuracy and empathy • Monitor and respond to reviews (Amazon, Yotpo, etc.) to protect and enhance brands reputation • Monitor and respond to social media comments, messages, and engagement, ensuring all interactions are timely, professional, and aligned with brand voice and customer experience standards • Process orders, returns, exchanges, refunds, and account updates • Maintain accurate and detailed records in CRM and support systems • Identify root causes of recurring issues and recommend improvements • Deliver high CSAT and contribute to increased retention and repeat purchase behavior • Monitor order flow and fulfillment systems (e.g., ShipStation) to proactively identify and resolve issues before they reach the customer • Review and correct address errors, flagged shipments, and delivery exceptions • Identify and escalate potential fraudulent orders based on risk signals and order patterns • Track and communicate back orders or fulfillment delays, ensuring timely customer updates and expectation management • Respond to inbound B2B inquiries (new leads, product questions, capabilities) • Qualify opportunities and route effectively to appropriate sales leadership • Support communication with active accounts as needed • Proactively engage high-value DTC customers and key accounts • Support follow-ups, upsell opportunities, and retention initiatives • Use tools such as Zendesk, HubSpot, Shopify, Amazon Seller Central, Slack, and Asana to manage workflows • Maintain clean, organized systems with full visibility into tickets and communications • Collaborate with leadership to build and refine SOPs and workflows • Actively integrate AI tools (ChatGPT, Claude, Gemini, etc.) into daily workflows • Build and refine prompts, templates, and workflows • Identify and implement automation opportunities to increase efficiency • Contribute to developing smarter systems and scalable processes

• Set up, schedule, and launch email and SMS campaigns across various marketing platforms. • Build and customize email templates, landing pages, and automation workflows. • Implement UTM tracking, dynamic content, personalization tokens, and A/B tests. • Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices. • Maintain brand guidelines across all communication. • Create and manage automated journeys/flows, including: Welcome sequences, Abandoned cart flows, Re-engagement emails, Lead nurturing funnels. • Maintain and optimize tagging systems and behavioral triggers. • Build and manage audience segments, tags, custom fields, and subscriber lists. • Handle data imports, cleaning, and segmentation for targeted campaigns. • Manage suppression lists, opt-ins, and compliance rules.