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Empower logo
Empower

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Senior Director – Marketing Technology, Platforms

Location

United States

Posted

101 days ago

Salary

$138K - $200.1K / year

Seniority

Senior

Bachelor Degree15 yrs expEnglish

Job Description

Senior Director – Marketing Technology, Platforms

Empower

• Define and maintain the marketing technology and data platform strategy aligned with marketing objectives and customer experience priorities. • Evaluate, select, and rationalize platforms supporting campaign execution, workflow management, content operations, and customer data activation. • Translate marketing use cases into clear requirements and user stories; prioritize backlogs and define acceptance criteria. • Partner with Data Engineering and IT to deliver governed datasets with defined data quality SLAs. • Lead cross-functional delivery of platform releases, upgrades, and integrations. • Own integration patterns between marketing platforms and enterprise systems. • Embed privacy-by-design and security controls into workflows. • Lead and develop the marketing technology and platforms team.

Job Requirements

  • Extensive experience with marketing automation, CRM, CDP, CMS/DAM, and analytics platforms
  • Strong data fluency including identity resolution, segmentation, and activation
  • Proven product ownership and program leadership experience
  • Strong executive communication and influencing skills
  • Bachelor’s degree required
  • 15+ years of experience in relevant roles, including 5+ years leading platform teams.

Benefits

  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

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