About Superhuman Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Coda’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here. The Opportunity We’re looking for a Performance Marketing Lead, Paid Social, Display & Video to lead our visual performance channels—Paid Social, Display, and YouTube—and accelerate growth across both desktop and mobile. You’ll manage a small but impactful team of channel specialists while staying close to the work yourself: shaping strategy, guiding execution, and continuously improving how we acquire and grow customers across key visual surfaces. You’ll build and scale performance levers through a data-driven creative testing framework, mobile app expansion, and incrementality testing, while owning the desktop acquisition strategy for these channels. You’ll also partner closely with Data Science, Product, Engineering, Creative, and Product Marketing to deliver cohesive, high-impact growth initiatives. This role is ideal for someone who loves being a working manager—splitting their time between mentoring others and diving deep into performance, experimentation, and analytics. In this role, you will: - Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions. - Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile. - Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory. - Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality). - Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube. - Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies. - Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals. Qualifications - Has 6–8+ years of experience in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile. - Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth). - Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality). - Experience managing and developing a small team, including coaching, feedback, and performance guidance. - Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy. - Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus. - Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies. - Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering. - Values a data-driven, experiment-oriented working style, embraces continuous improvement, and aligns with our MOVE statements and culture. Compensation and Benefits Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more: - Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) - Disability and life insurance options - 401(k) and RRSP matching - Paid parental leave - 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time - Generous stipends (including those for caregiving, pet care, wellness, your home office, and more) - Annual professional development budget and opportunities Superhuman takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. United States: Zone 1: $152,000-$209,000 Zone 2: $137,000 - $188,000 We encourage you to apply At Superhuman, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

TL;DR We spend solid budget on Google Ads every month. Meta is automated to the point where our UA manager forgot the last time he logged into the dashboard. Google isn't there yet, and that's where you come in. You'll own Google Ads end-to-end: scale spend, crack Demand Gen, fix what doesn’t work in GDN audiences, and build the automation layer that makes it all run with minimal friction. This is a hands-on, high-autonomy role in a team that ships fast, automates everything, and doesn't believe in busywork. What We Are Looking For - A Google Ads specialist who has personally managed $1M+/month in spend — not supervised it, managed it - Someone who writes Google Ads Scripts to solve their own problems, not someone who waits for a developer - A person who already uses AI tools daily — for ad copy, data analysis, reporting — because that's just how they work - An independent operator who proposes what to test next, not someone who asks "what should I do?" - Someone who gets excited about scaling Demand Gen from zero and figuring out why audiences don't convert in GDN What You'll Be Doing - Own and scale Google Ads (Search, GDN, Demand Gen) while hitting CPS and ROAS targets - Run weekly creative testing cycles: launch new assets, scale winners, kill underperformers — hundreds of creatives flowing through the system - Crack unsolved problems: Demand Gen has never worked for us, GDN audiences have never beaten Broad — figure out why and fix it (or prove it can't be done with data) - Build automation: replicate what we've done with Meta — semi-automated uploads, Slack-driven commands, rules-based campaign management - Collaborate directly with creative, growth, and analytics teams to close the loop between ad performance and business outcomes (LTV, ARPU, payback) What You'll Need - 3+ years of hands-on Google Ads management at scale (Search, GDN, Demand Gen) — subscription or DTC business preferred - Proven ability to manage $1.5M+/month in Google spend and optimize for unit economics (CPS, ROAS, LTV), not just clicks - Hands-on experience writing and maintaining Google Ads Scripts for automation, alerts, bid adjustments, and bulk operations - Active daily use of AI/LLM tools in your workflow — this is a working habit, not a buzzword on your resume - Strong analytical thinking: you pull your own reports, build your own dashboards, and turn data into decisions - Knowledge of Russian language Nice to Have - Experience with AppLovin, TikTok Ads, or other ad networks beyond Google and Meta - Background in health, wellness, nutrition, or supplement DTC - Familiarity with web subscription funnels and paywall optimization - Amplitude, SEMrush, SimilarWeb, or similar analytics and competitive intelligence tools What We Offer - Inspiring Mission: Help users live longer, healthier lives through innovative products. - Impact: Directly influence company growth with minimal bureaucracy. - Attractive Compensation: Competitive salary and comprehensive benefits package. - Work-Life Balance: Flexible working hours. - Professional Development: Tuition reimbursement. - Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET. - Benefits: Health insurance, gym membership reimbursement, home office support.

Performance Marketing Specialist Remote – United States The Opportunity Our client, a fast-growing, VC-backed cloud infrastructure company, is looking for a Performance Marketing Specialist to join their Growth team and drive measurable acquisition across paid media, SEO, and their digital web ecosystem. This is a high-impact role for a data-driven digital marketer who excels in Google Ads, LinkedIn Ads, SEO execution, and website optimization. You’ll play a key role in translating technical content into high-performing campaigns, landing pages, and scalable digital experiences that drive pipeline. You’ll collaborate closely with Product Marketing, Sales, Engineering, and field teams to ensure the company’s digital presence is optimized, discoverable, and delivering results. What You’ll Do Paid Media & Digital Acquisition - Plan, build, and optimize campaigns across Google Search, Performance Max, LinkedIn Ads, and retargeting platforms - Manage keyword strategy, bidding, creative testing, audience targeting, and campaign performance - Partner with cross-functional teams to support product launches, events, and campaigns - Improve landing page conversion rates through testing and data-driven optimization SEO Strategy & Execution - Own on-page and technical SEO improvements across digital properties - Conduct keyword research, search intent analysis, and competitive insights (cloud, AI, and technical audiences) - Optimize metadata, page structure, internal linking, and site architecture - Monitor SEO performance using tools like Google Search Console and GA4 Website Management (Webflow) - Maintain and update website pages using Webflow (content, layouts, CMS, CTAs, forms) - Implement light HTML/CSS updates as needed - Ensure strong performance across responsiveness, speed, accessibility, and tracking - Collaborate with engineering on more complex front-end needs Digital Content & Campaign Enablement - Translate technical inputs from Product Marketing, Engineering, and field teams into structured digital content - Build and maintain landing pages, resource hubs, and campaign assets - Create reusable content modules to scale paid and organic efforts Analytics & Performance Optimization - Implement and manage GA4 tracking, event tagging, and UTM structures - Analyze performance across paid, organic, and web channels - Identify optimization opportunities and support A/B testing across campaigns and landing pages What Success Looks Like - Strong pipeline contribution driven by paid and organic channels - Continuous improvement in conversion rates and campaign performance - Scalable digital infrastructure supporting product launches and growth initiatives - Clear visibility into performance through strong analytics and reporting Who You Are - 3–6+ years of experience in performance marketing, PPC, SEO, or digital marketing (ideally in B2B SaaS) - Strong hands-on experience with Google Ads and LinkedIn Ads - Solid understanding of SEO fundamentals (keyword strategy, metadata, on-page optimization) - Experience working with Webflow (HTML/CSS familiarity is a plus) - Strong analytical skills using tools like GA4, GSC, and ad platform dashboards - Comfortable working with technical content or technical audiences - Strong communicator who can collaborate across teams Nice to have: - Exposure to cloud, developer tooling, or AI/ML environments Additional Details - Remote within the United States - Occasional travel for team meetings and events - Candidates must be authorized to work in the U.S. (no sponsorship available) About the Client Our client operates at the intersection of cloud infrastructure, security, and modern application development, helping organizations connect, secure, and scale APIs, microservices, and distributed systems. They work closely with customers, partners, and open-source communities to deliver innovative solutions, best practices, and hands-on technical guidance. Their collaborative, fast-paced environment emphasizes impact, learning, and real-world problem solving. They are committed to building an inclusive, merit-based workplace and are an equal opportunity employer.

Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.