Performance Marketing Specialist Remote – United States The Opportunity Our client, a fast-growing, VC-backed cloud infrastructure company, is looking for a Performance Marketing Specialist to join their Growth team and drive measurable acquisition across paid media, SEO, and their digital web ecosystem. This is a high-impact role for a data-driven digital marketer who excels in Google Ads, LinkedIn Ads, SEO execution, and website optimization. You’ll play a key role in translating technical content into high-performing campaigns, landing pages, and scalable digital experiences that drive pipeline. You’ll collaborate closely with Product Marketing, Sales, Engineering, and field teams to ensure the company’s digital presence is optimized, discoverable, and delivering results. What You’ll Do Paid Media & Digital Acquisition - Plan, build, and optimize campaigns across Google Search, Performance Max, LinkedIn Ads, and retargeting platforms - Manage keyword strategy, bidding, creative testing, audience targeting, and campaign performance - Partner with cross-functional teams to support product launches, events, and campaigns - Improve landing page conversion rates through testing and data-driven optimization SEO Strategy & Execution - Own on-page and technical SEO improvements across digital properties - Conduct keyword research, search intent analysis, and competitive insights (cloud, AI, and technical audiences) - Optimize metadata, page structure, internal linking, and site architecture - Monitor SEO performance using tools like Google Search Console and GA4 Website Management (Webflow) - Maintain and update website pages using Webflow (content, layouts, CMS, CTAs, forms) - Implement light HTML/CSS updates as needed - Ensure strong performance across responsiveness, speed, accessibility, and tracking - Collaborate with engineering on more complex front-end needs Digital Content & Campaign Enablement - Translate technical inputs from Product Marketing, Engineering, and field teams into structured digital content - Build and maintain landing pages, resource hubs, and campaign assets - Create reusable content modules to scale paid and organic efforts Analytics & Performance Optimization - Implement and manage GA4 tracking, event tagging, and UTM structures - Analyze performance across paid, organic, and web channels - Identify optimization opportunities and support A/B testing across campaigns and landing pages What Success Looks Like - Strong pipeline contribution driven by paid and organic channels - Continuous improvement in conversion rates and campaign performance - Scalable digital infrastructure supporting product launches and growth initiatives - Clear visibility into performance through strong analytics and reporting Who You Are - 3–6+ years of experience in performance marketing, PPC, SEO, or digital marketing (ideally in B2B SaaS) - Strong hands-on experience with Google Ads and LinkedIn Ads - Solid understanding of SEO fundamentals (keyword strategy, metadata, on-page optimization) - Experience working with Webflow (HTML/CSS familiarity is a plus) - Strong analytical skills using tools like GA4, GSC, and ad platform dashboards - Comfortable working with technical content or technical audiences - Strong communicator who can collaborate across teams Nice to have: - Exposure to cloud, developer tooling, or AI/ML environments Additional Details - Remote within the United States - Occasional travel for team meetings and events - Candidates must be authorized to work in the U.S. (no sponsorship available) About the Client Our client operates at the intersection of cloud infrastructure, security, and modern application development, helping organizations connect, secure, and scale APIs, microservices, and distributed systems. They work closely with customers, partners, and open-source communities to deliver innovative solutions, best practices, and hands-on technical guidance. Their collaborative, fast-paced environment emphasizes impact, learning, and real-world problem solving. They are committed to building an inclusive, merit-based workplace and are an equal opportunity employer.

Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.

Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.

Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. What Makes You a Perfect Fit: - You’re a data-driven marketer who loves experimenting and improving campaign results. - You understand how to build, scale, and optimize campaigns that convert. - You thrive on combining analytical thinking with creative execution. - You’re proactive, detail-oriented, and passionate about performance marketing. Required Experience & Skills (Minimum): - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills: - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. What Does a Typical Day Look Like? A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will: - Review campaign performance dashboards and metrics. - Launch, adjust, and optimize ad campaigns based on real-time data. - Collaborate with design and content teams on new creatives. - Experiment with new targeting, bidding, or ad formats. - End the day analyzing trends and preparing strategy updates. In short: you’ll be the driving force behind scalable, data-backed marketing success. Key Metrics for Success (KPIs): - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process: - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.