• Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment • Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations • Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency • Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies • Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary • Excellent communication skills. You can work cross-functionally with various types of teams • Engage and manage outside vendors as necessary to contribute to program goals • Reports to the Marketing Operations manager

Job Title: Marketing Automation Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST) About the Role We’re hiring an Marketing Automation Specialist to drive lead generation through content, funnels, and smart automation. This is a hands-on marketing role focused on creating content, building simple funnels, and using tools like GoHighLevel and ManyChat to capture and convert leads efficiently. You will be responsible for turning content into leads, managing follow-ups through automation, and continuously improving the overall marketing performance. This role is ideal for someone who understands how to combine content, marketing tools, and automation to generate consistent inbound leads — without overcomplicating the process. What You’ll Own AI Content Engine & Repurposing - Turn one piece of raw content into 10+ assets using AI tools. - Create and batch 7 days of content (LinkedIn, Instagram, Email, etc.) in 1–2 focused sessions. - Use AI tools (e.g., ChatGPT, HeyGen) for writing, editing, and scaling content production. - Ensure content is aligned with funnel goals, not just engagement. Marketing Automation & Lead Systems - Build and manage lead capture systems, pipelines, and automation workflows. - Create and optimize email/SMS follow-ups and nurturing sequences. - Develop AI-driven chat flows and automation systems inside GoHighLevel. - Ensure zero lead leakage through structured automation and tracking. Funnel Building & Conversion Optimization - Build high-converting landing pages and funnels connected to booking systems. - Optimize funnel performance to increase booked calls and conversions. - Continuously test and improve messaging, structure, and user flow. Instagram & ManyChat Automation - Build and manage Instagram DM automation systems using ManyChat. - Set up keyword triggers, lead capture flows, and automated responses. - Turn engagement into leads through structured automation systems. Video Content Creation - Create short-form video content (Reels, Shorts, clips) from raw material. - Repurpose long-form or raw content into engaging video formats. - Support basic editing using tools like CapCut, Descript, or similar. System Optimization & Efficiency - Identify manual workflows and replace them with automated systems. - Continuously improve systems to increase output and reduce effort. - Run weekly optimizations across funnels, automations, and content systems. Paid Ads - Launch and manage simple Facebook/Instagram lead generation campaigns. - Support scaling of paid efforts once organic systems are optimized. Must-Have Experience & Skills - Proven hands-on experience with GoHighLevel (funnels, CRM, automations). - Strong experience with ManyChat (Instagram automation and lead capture flows). - Daily use of AI tools (e.g., ChatGPT, HeyGen) for content creation and workflows. - Experience building and managing lead generation funnels. - Ability to batch, create, and schedule multi-platform content efficiently. - Experience creating or repurposing short-form video content. - Familiarity with automation tools such as Zapier, Make, or n8n. Interview Process - Initial Screening Call - Recruiter Interview - Final Interview - Offer & Onboarding

• Crear, actualizar y mantener registros de marketing en CRM (campañas, miembros, campos personalizados, campos de seguimiento) • Cargar y gestionar listas de leads y contactos, asegurando el formato correcto, el mapeo de campos y la calidad de los datos • Realizar tareas rutinarias de higiene de datos (eliminación de duplicados, validación, comprobaciones de enriquecimiento básico) • Apoyar la configuración operativa de campañas de marketing en CRM y herramientas de automatización de marketing • Crear y mantener estructuras de campaña (campañas padre/hijo, convenciones de nombres, códigos de seguimiento) • Configurar ajustes de campaña necesarios para informes y atribuciones (estados, tipos de miembros, campos de origen, presupuestos...) • Configurar y apoyar webinars y eventos virtuales utilizando herramientas como GoToWebinar

• Manage and coordinate social media scheduling, posting, and content calendars across platforms • Write high-quality marketing copy for emails, social media, landing pages, brochures, partner communications, and nurture sequences • Build, launch, and manage email campaigns, newsletters, and automation workflows • Maintain CRM data integrity, including lead management, segmentation, and campaign tracking • Support website and landing page updates, ensuring content accuracy and consistency • Coordinate marketing assets (design, video, web, and campaign materials) with internal teams and external stakeholders • Assist in campaign reporting, performance tracking, and visibility of marketing metrics • Help structure and optimise the marketing funnel to improve consistency and conversion • Leverage AI tools to enhance content creation, campaign planning, research, repurposing, reporting, and workflow efficiency • Continuously identify opportunities to improve marketing systems, processes, and execution