VALCE Talent Solutions logo
VALCE Talent Solutions

IT Talent, HeadHunting, Nearshore. Helping clients to augment IT delivery capabilities

Marketing Operations Specialist

Marketing OperationsMarketing OperationsFull TimeRemoteJuniorTeam 11-50Since 2016H1B No SponsorCompany SiteLinkedIn

Location

Mexico

Posted

65 days ago

Salary

0

Seniority

Junior

Bachelor Degree1 yr expExperience acceptedEnglishSpanish

Job Description

Marketing Operations Specialist

VALCE Talent Solutions

• Crear, actualizar y mantener registros de marketing en CRM (campañas, miembros, campos personalizados, campos de seguimiento) • Cargar y gestionar listas de leads y contactos, asegurando el formato correcto, el mapeo de campos y la calidad de los datos • Realizar tareas rutinarias de higiene de datos (eliminación de duplicados, validación, comprobaciones de enriquecimiento básico) • Apoyar la configuración operativa de campañas de marketing en CRM y herramientas de automatización de marketing • Crear y mantener estructuras de campaña (campañas padre/hijo, convenciones de nombres, códigos de seguimiento) • Configurar ajustes de campaña necesarios para informes y atribuciones (estados, tipos de miembros, campos de origen, presupuestos...) • Configurar y apoyar webinars y eventos virtuales utilizando herramientas como GoToWebinar

Job Requirements

  • 1-3 años de experiencia en operaciones de marketing, soporte de generación de demanda, coordinación de marketing o análisis de negocios
  • Experiencia práctica trabajando con un CRM y/o plataforma de automatización de marketing requerida
  • Experiencia en la carga, gestión y validación de listas de leads o contactos requerida
  • Excelente dominio del inglés es obligatorio (bilingüe)
  • Comprensión básica de campañas de marketing B2B y conceptos del ciclo de vida del lead
  • Título universitario o diploma equivalente preferido pero no requerido (Analítica de datos, Sistemas de información, Ingeniería, o campos relacionados...)

Benefits

  • Professional development opportunities
  • Work from home
  • Flexible working hours

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