• Conduct deep ad research, take raw assets, UGC, AI generations, and product footage, and engineer them from scratch into high-converting Meta Ads. • Analyze creative performance using Motion or similar analytics tools without waiting for media buyers. • Diagnose failing ads by assessing metrics like Hook Rate, Hold Rate, Outbound CTR, and CPA. • Conduct competitive research to spot emerging trends and styles by mining platforms like Facebook Ad Library and TikTok Creative Center. • Create cohesive, high-converting static and video ads from raw footage and UGC. • Design visual and auditory hooks for the first 3 seconds of ads to maximize engagement. • Edit with a fast-paced style to maintain viewer retention on social media feeds. • Create dynamic text overlays and captions for narrative clarity, even when sound is off. • Apply impactful sound design and mix AI voiceovers with background tracks. • Rapidly iterate winning ads to produce variations and combat ad fatigue. • Utilize modular templates and asset libraries for consistent branding while speeding up production.

• Manage and organize multiple inboxes (3+) • Set up email rules, filters and automations • Respond to emails on behalf of the client (suppliers, internal communication) • Summarize key updates and flag important items • Work within Shopify to manage and support product-related tasks • Research and implement Shopify apps and integrations • Pull product items from Shopify into tools or workflows • Assist in improving systems and operational workflows • Assist with email marketing campaigns • Create and edit visual content using Canva • Support social media and content initiatives • Assist with data tracking and KPI reporting • Work with Excel (Power BI is a bonus) • Upload and organize data for reporting tools • Create furniture layouts, mood boards, and visual concepts • Use Shopify + connected apps to pull products into visual designs • Help create visual representations for customers (e.g. room concepts) • Learn and use design/visualization tools • Support visual content creation for marketing campaigns

• Own site performance across key metrics including conversion, engagement, and revenue • Identify and prioritize the highest-impact opportunities to improve the customer funnel • Partner with Product to influence roadmap priorities based on business impact and customer needs • Lead day-to-day site operations including publishing, QA, and release coordination • Ensure site stability, speed, and a seamless end-to-end user experience • Build and scale repeatable processes for content updates, campaigns, and on-site merchandising • Optimize product discovery across search, navigation, and landing page experiences • Build and execute a structured testing and experimentation roadmap • Analyze user behavior and funnel performance to identify friction points • Translate retailer and partner priorities into effective on-site merchandising strategies • Lead and develop a small, high-impact team, including Web Producers and Web Merchandisers • Partner closely with Marketing, Product, Engineering, Sales, and Analytics to deliver a cohesive on-site experience

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Who's our client? A growing cutting-edge e-commerce company located in South Portland, Maine. Who manufacture and sell a portfolio of brands in the personal care space including retail and skincare. They sell their products via their own online stores and Amazon in the US, Canada, UK, Europe, and Australia. Their team of about 60 people operates from our production facility in South Portland. What they're looking for? A data-driven performance marketer deeply experienced in paid acquisition, Amazon advertising, customer retention, and Google Ads. This person will optimize campaigns across platforms, identify profitable scaling opportunities, and improve funnel performance across brand sites and Amazon listings. You will collaborate with UX, design, SEO, and email—but your core responsibility is driving growth through expert ad management and full-funnel performance optimization. Responsibilities: - Manage, optimize, and scale paid campaigns across Amazon Ads, Google Ads, Meta, and TikTok. - Strengthen Amazon PDPs (SEO, bullets, imagery, pricing, variations). - Participate in strategy + execution for Amazon Advertising (SP, SB, SD campaigns), bid optimization, keyword harvesting, and catalog troubleshooting. - Conduct structured A/B testing across landing pages, ads, and Amazon listings. - Manage Google Ads (PMax, Search, Shopping) including feed optimization, query filtering, and creative testing. - Identify and monitor KPIs in order to take proactive action and improve performance. - Work with CRO & UX resources to improve conversion through messaging and page flow. - Identify scalability opportunities and new audiences. - Guide creative strategy for performance-driven ad concepts. - Work with customer retention team on subscription plans and execution - Identify threats (competition, rising CPCs, listing issues) and propose solutions