• Own site performance across key metrics including conversion, engagement, and revenue • Identify and prioritize the highest-impact opportunities to improve the customer funnel • Partner with Product to influence roadmap priorities based on business impact and customer needs • Lead day-to-day site operations including publishing, QA, and release coordination • Ensure site stability, speed, and a seamless end-to-end user experience • Build and scale repeatable processes for content updates, campaigns, and on-site merchandising • Optimize product discovery across search, navigation, and landing page experiences • Build and execute a structured testing and experimentation roadmap • Analyze user behavior and funnel performance to identify friction points • Translate retailer and partner priorities into effective on-site merchandising strategies • Lead and develop a small, high-impact team, including Web Producers and Web Merchandisers • Partner closely with Marketing, Product, Engineering, Sales, and Analytics to deliver a cohesive on-site experience

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Who's our client? A growing cutting-edge e-commerce company located in South Portland, Maine. Who manufacture and sell a portfolio of brands in the personal care space including retail and skincare. They sell their products via their own online stores and Amazon in the US, Canada, UK, Europe, and Australia. Their team of about 60 people operates from our production facility in South Portland. What they're looking for? A data-driven performance marketer deeply experienced in paid acquisition, Amazon advertising, customer retention, and Google Ads. This person will optimize campaigns across platforms, identify profitable scaling opportunities, and improve funnel performance across brand sites and Amazon listings. You will collaborate with UX, design, SEO, and email—but your core responsibility is driving growth through expert ad management and full-funnel performance optimization. Responsibilities: - Manage, optimize, and scale paid campaigns across Amazon Ads, Google Ads, Meta, and TikTok. - Strengthen Amazon PDPs (SEO, bullets, imagery, pricing, variations). - Participate in strategy + execution for Amazon Advertising (SP, SB, SD campaigns), bid optimization, keyword harvesting, and catalog troubleshooting. - Conduct structured A/B testing across landing pages, ads, and Amazon listings. - Manage Google Ads (PMax, Search, Shopping) including feed optimization, query filtering, and creative testing. - Identify and monitor KPIs in order to take proactive action and improve performance. - Work with CRO & UX resources to improve conversion through messaging and page flow. - Identify scalability opportunities and new audiences. - Guide creative strategy for performance-driven ad concepts. - Work with customer retention team on subscription plans and execution - Identify threats (competition, rising CPCs, listing issues) and propose solutions

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Who's our client? A growing cutting-edge e-commerce company located in South Portland, Maine. Who manufacture and sell a portfolio of brands in the personal care space including retail and skincare. They sell their products via their own online stores and Amazon in the US, Canada, UK, Europe, and Australia. Their team of about 60 people operates from our production facility in South Portland. What they're looking for? A data-driven performance marketer deeply experienced in paid acquisition, Amazon advertising, customer retention, and Google Ads. This person will optimize campaigns across platforms, identify profitable scaling opportunities, and improve funnel performance across brand sites and Amazon listings. You will collaborate with UX, design, SEO, and email—but your core responsibility is driving growth through expert ad management and full-funnel performance optimization. Responsibilities: - Manage, optimize, and scale paid campaigns across Amazon Ads, Google Ads, Meta, and TikTok. - Strengthen Amazon PDPs (SEO, bullets, imagery, pricing, variations). - Participate in strategy + execution for Amazon Advertising (SP, SB, SD campaigns), bid optimization, keyword harvesting, and catalog troubleshooting. - Conduct structured A/B testing across landing pages, ads, and Amazon listings. - Manage Google Ads (PMax, Search, Shopping) including feed optimization, query filtering, and creative testing. - Identify and monitor KPIs in order to take proactive action and improve performance. - Work with CRO & UX resources to improve conversion through messaging and page flow. - Identify scalability opportunities and new audiences. - Guide creative strategy for performance-driven ad concepts. - Work with customer retention team on subscription plans and execution - Identify threats (competition, rising CPCs, listing issues) and propose solutions

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world. Who's our client? A growing cutting-edge e-commerce company located in South Portland, Maine. Who manufacture and sell a portfolio of brands in the personal care space including retail and skincare. They sell their products via their own online stores and Amazon in the US, Canada, UK, Europe, and Australia. Their team of about 60 people operates from our production facility in South Portland. What they're looking for? A data-driven performance marketer deeply experienced in paid acquisition, Amazon advertising, customer retention, and Google Ads. This person will optimize campaigns across platforms, identify profitable scaling opportunities, and improve funnel performance across brand sites and Amazon listings. You will collaborate with UX, design, SEO, and email—but your core responsibility is driving growth through expert ad management and full-funnel performance optimization. Responsibilities: - Manage, optimize, and scale paid campaigns across Amazon Ads, Google Ads, Meta, and TikTok. - Strengthen Amazon PDPs (SEO, bullets, imagery, pricing, variations). - Participate in strategy + execution for Amazon Advertising (SP, SB, SD campaigns), bid optimization, keyword harvesting, and catalog troubleshooting. - Conduct structured A/B testing across landing pages, ads, and Amazon listings. - Manage Google Ads (PMax, Search, Shopping) including feed optimization, query filtering, and creative testing. - Identify and monitor KPIs in order to take proactive action and improve performance. - Work with CRO & UX resources to improve conversion through messaging and page flow. - Identify scalability opportunities and new audiences. - Guide creative strategy for performance-driven ad concepts. - Work with customer retention team on subscription plans and execution - Identify threats (competition, rising CPCs, listing issues) and propose solutions