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Freedom Mortgage

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Marketing Specialist

MarketingMarketingFull TimeRemoteMid LevelTeam 5,001-10,000Since 1990H1B SponsorCompany SiteLinkedIn

Location

California

Posted

71 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglishCloudSQL

Job Description

Marketing Specialist

Freedom Mortgage

• Produce engaging, mobile-friendly content within Salesforce Marketing Cloud (SFMC) using Content Builder. • Maintain an organized email calendar to ensure timely execution of campaigns. • Optimize design and layout of emails according to email industry standards and best practices. • Regularly participate in ideation and reporting sessions with cross-functional teams for ongoing campaign planning and optimization. • Partner with the Marketing Execution Manager for more advanced journey orchestration, logic design, and troubleshooting. • Work closely with the FM Product Strategy Team to align campaign activations with overarching business goals. • Collaborate with the data team to troubleshoot any journey issues and ensure data integrations. • Conduct quality assurance checks to ensure campaign accuracy and optimal user experience prior to deployment. • Analyze campaign performance, including opens, clicks, and conversion metrics, and recommend adjustments to enhance results. • Produce reports to communicate key campaign insights and optimizations. • Assist in both ongoing BAU campaigns as well as new and ad-hoc campaign requests, responding quickly to business needs. • Stay current on email marketing trends, SFMC capabilities, and best practices to enhance campaign effectiveness.

Job Requirements

  • Experience in email platform automation building and/or journey execution is preferred, not required.
  • Experience in campaign performance measurement with the ability to adjust strategies based on data insights.
  • Hands-on experience in AMPscript & SQL is a plus but not mandatory.
  • Understanding of email industry standards and mobile optimization best practices.
  • Excellent project management skills with an ability to meet tight deadlines in a fast-paced environment.
  • Proven ability to manage quality assurance processes for error-free campaign deployment.
  • Bachelor’s Degree in Marketing or a relevant field and up to 2 years of experience.

Benefits

  • Comply with all company policies and procedures.
  • Maintain regular and punctual attendance.

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