• You develop a consistent campaign strategy based on our business goals, translate it into a clearly prioritized marketing calendar, and ensure that all initiatives are consistently focused on revenue growth — with a particular focus on our CRM channels: Email, WhatsApp and SMS. • You plan and manage commercial campaigns and events end-to-end, ensure early alignment between all involved teams, and make sure that key initiatives receive the necessary priority across the company. • You define clear objectives, KPIs and budgets for each campaign, take operational control across all participating functions, and ensure clear assignment of tasks and responsibilities. • You identify risks early and proactively develop countermeasures to minimize challenges arising from market changes, internal dependencies, or operational hurdles. • You evaluate campaign results against defined KPIs, conduct structured post-mortem analyses, and develop best practices and playbooks for recurring campaign formats and seasonal sales events. • You continuously analyze market trends, customer behavior and competitor activities and use these insights to identify new growth opportunities and further develop our strategy. • You produce robust performance analyses, derive concrete recommendations for action, and communicate them clearly and understandably to relevant stakeholders.

Job Description Summary The Director of Field Marketing will lead the U.S. field marketing strategy and execution across Neurology and Oncology for the pharmaceutical diagnostics (PDx) segment. This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and Commercial Operations, and Compliance. Job Description Key Responsibilities: - Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes. - Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team. - Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation. - Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics. - Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights. - Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings - Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements. - Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally. - Cross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties. - Will own national level metrics for local activities, educational activities and demand generation goals. Key Capabilities: - Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation - Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, or relevant MedTech or pharmaceutical diagnostic categories - Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic marketing initiatives - Strong sales coaching background with a focus on consistently high performance in a positive culture - Ability to manage competing priorities for a complex team - ROMS and ROI for marketing events, market activation and demand generation - Change management and team scaling Qualifications: - Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred. - 10+ years of pharmaceutical marketing experience, including product launch and brand management. - Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings. - Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration. - Strong strategic thinking, financial acumen, and excellent communication skills. - Ability to manage complex projects with multiple stakeholders in a fast-paced environment. - Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility. - Willingness to travel 50% of the time. We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $192,000.00-$288,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No Application Deadline: April 30, 2026

We exist to create positive change for people and the planet. Join us and make a difference too! Marketing Manager Medical Devices / IVD – Northern Europe Location: Germany - homebased with up to 30% travel to meetings and events About the role Our Regulatory Services Marketing Team are looking for a Marketing Manager who will work closely with the Regional Marketing Managers for MD/IVD (Medical Devices and Invitro diagnostics), Regulatory Services (RS) Global Marketing Team, and the Northern Europe (NE) Commercial Team to create localised strategies and plans, which have a strategic focus on Germany. Responsibilities: - Work closely with the Marketing Manager MD EMEA to formulate the NE MD/IVD local marketing strategy and plans. - Work closely with the NE commercial team to consolidate territory priorities. Address the specific and unique needs within each market but maintain a strategic focus on Germany. - Collaborate with industry associations, hubs, clusters and networks on plans which help reach target audiences and leverage RS thought leadership credentials. - Work closely with the wider Marketing community and EMEA team to gain insights on campaigns, identify benchmarks that will help optimise NE campaign performance and support annual planning. To be successful in the role, you will have: - 5 years’ experience planning and executing successful integrated marketing campaigns ideally from a Medical Device/ IVD regulatory or healthcare. - Fluent in German language and business level English. - Bachelor’s degree in marketing or related discipline. - Experienced in working in large global matrix organisation. - Knowledgeable in managing marketing budgets. BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 30-days annual leave, paid sick leave, bank holidays, life insurance, company car or car allowance (dependent on role), paid maternity leave, parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.  #LI-LH1 #LI-Remote About Us BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments. Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs. Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world. BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.

• Participate in Mizuho OSI assigned training courses and assist with the set up and dismantling of all the products and equipment. • Develop rapport with and educate all participating surgeons on the Mizuho OSI products. • Participate in assigned learning institute courses hosted by key implant/strategic partners. • Attend select trade shows where Mizuho OSI products (e.g., orthopedic and spine tables) are displayed. • Assist in the development of outcomes measurement criteria with key physicians or consultants in accordance with Mizuho OSI programs. • Execute Mizuho OSI consumer awareness campaigns for targeted surgical procedures via participation in hospital healthcare awareness symposiums or other related venues. • Collect sales leads from educational training courses, lab events and trade shows according to Mizuho OSI procedure and submit to the Product Marketing Manager (PMM) or lead management tool (SFDC) in an accurate and timely manner. • In conjunction with the PMM, assist in training the sales personnel, internal personnel and/or customers on the use of our products for specific surgical procedures. • Gather market intelligence on developments in hospital/clinical fields as they apply to Mizuho OSI products or future marketing opportunities. • Report new product ideas or suggestions for product improvements to PMM in a timely manner. • Develop and maintain clinical marketing materials, e.g. clinical pearls, and clinically relevant sales support tools to align with marketing strategy. • Aligned with the Region Manager and Clinical Marketing Manager, assist with supporting in-service training, contribute to sales opportunities, be a resource and provide clinical expertise in assigned areas. • Adhere to applicable hospital protocols and procedures including all necessary vendor credentialing requirements. • Provide an operable vehicle and maintain personal vehicle insurance at the level required by the company in order to conduct business. • Complete and submit accurate expense reports to document activity and expenditures in a timely manner according to the Expense Policy. • Understand, follow and support Mizuho OSI’s internal Quality System policies, procedures and work instructions including but not limited to applicable external regulations (21 Code of Federal Regulations Part 820 Quality System Regulations and applicable International Standards).