• Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives. • Own the CRM and loyalty roadmap, ensuring measurable impact on revenue, retention, and customer lifetime value. • Define targeting, segmentation, and personalization strategies to maximize commercial outcomes. • Build business cases, forecast revenue impact, and track ROI of CRM initiatives. • Own and optimize the use of Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Connect, and CDP. • Drive platform governance, data integrity, and best practices across all CRM operations. • Collaborate with IT and data teams to enhance platform capabilities, integrations, and scalability. • Lead implementation of advanced features such as Einstein, Datorama, and real-time personalization. • Oversee the planning and execution of multi-channel campaigns (email, SMS, push, in-app). • Ensure campaigns are commercially driven, with clear revenue and performance KPIs. • Guide lifecycle marketing strategies to improve acquisition, engagement, retention, and cross-sell. • Lead A/B and multivariate testing strategies to optimize performance. • Own campaign performance reporting including revenue uplift, incremental GP, and ROI. • Develop dashboards and reporting frameworks linking CRM performance to business KPIs. • Generate actionable insights to continuously optimize campaign effectiveness. • Conduct post-campaign analysis and implement learnings into future planning. • Define and refine customer segmentation frameworks based on value, behavior, and lifecycle stage. • Drive advanced personalization strategies to increase conversion and basket size. • Partner with analytics teams to leverage predictive modeling and AI-driven insights. • Lead cross-functional collaboration with Marketing, Retail, Digital, and IT teams. • Manage external agencies and technology partners to deliver high-quality CRM campaigns. • Mentor and develop CRM team members, ensuring capability growth and best practice adoption. • Align CRM activities with broader marketing and commercial strategies.

• Build, execute, and optimize CRM campaigns across email, SMS, push notifications, and other channels. • Configure and manage customer journeys using Journey Builder. • Develop campaign assets using Content Builder and ensure accurate deployment. • Execute campaign briefs in line with business objectives and timelines. • Use Salesforce Marketing Cloud tools including Automation Studio, Email Studio, Mobile Connect, and Audience Builder. • Set up automations, triggers, and workflows for lifecycle campaigns. • Ensure data accuracy and proper audience segmentation before campaign execution. • Troubleshoot campaign issues and ensure smooth delivery. • Create and manage customer segments using SQL and data extensions. • Support personalization strategies through dynamic content and audience targeting. • Execute A/B testing and optimize campaigns based on results. • Track campaign KPIs such as open rates, click-through rates, conversions, and revenue impact. • Support post-campaign analysis and reporting. • Provide insights and recommendations to improve campaign effectiveness. • Work closely with Marketing, Creative, and Analytics teams to deliver campaigns. • Coordinate with IT and data teams to ensure data availability and accuracy. • Support Manager in campaign planning and execution. • Stay updated on Salesforce Marketing Cloud features and best practices. • Identify opportunities to improve campaign processes and automation. • Contribute to innovation in CRM and customer engagement strategies.

• Promote sales of specialty fertilizers and bio-stimulants • Expand new business opportunities and build a customer pipeline • Oversee key accounts and distributor relationships • Offer both technical and commercial support • Work closely with Purchasing, R&D, and Manufacturing departments • Generate leads by participating in industry events

What Makes Us Unique At Cloudbeds, we're not just building software, we’re transforming hospitality. Our intelligently designed platform powers properties across 150 countries, processing billions in bookings annually. From independent properties to hotel groups, we help hoteliers transform operations and uplevel their commercial strategy through a unified platform that integrates with hundreds of partners. And we do it with a completely remote team. Imagine working alongside global innovators to build AI-powered solutions that solve hoteliers' biggest challenges. Since our founding in 2012, we've become the World's Best Hotel PMS Solutions Provider and landed on Deloitte's Technology Fast 500 again in 2024 – but we're just getting started. How You'll Make an Impact: Cloudbeds is seeking a dynamic and results-driven Regional Sales Manager to lead and expand our group sales efforts within the EMEA market. The ideal candidate will be a strategic leader with a proven track record of exceeding sales targets, building strong client relationships, and driving revenue growth in the hotel technology sector. This role will be responsible for developing and executing regional sales strategies, managing a team of Group Sales professionals, and fostering partnerships with key industry stakeholders. What You Bring to the Team: Strategic Leadership: - Develop and implement a comprehensive regional group sales strategy aligned with Cloudbeds' overall business objectives. - Identify and capitalize on market opportunities to drive revenue growth and expand market share. - Analyze market trends, competitor activity, and customer needs to inform strategic decision-making. Sales Management: - Lead, mentor, and motivate a team of group sales professionals to achieve and exceed sales targets. - Establish and monitor key performance indicators (KPIs) to track sales performance and identify areas for improvement. - Provide regular sales forecasting and reporting to senior management. Client Relationship Management: - Build and maintain strong relationships with key clients, industry partners, and associations. - Represent Cloudbeds at industry events, conferences, and trade shows. - Act as a trusted advisor to clients, understanding their business needs and providing tailored solutions. Business Development: - Identify and pursue new business opportunities within the group sales segment. - Develop and manage a robust sales pipeline. - Negotiate and close complex sales agreements. - Collaborate with Marketing to generate leads and support sales efforts. Team Development: - Recruit, train, and develop high-performing sales professionals. - Foster a collaborative and results-oriented team culture. - Conduct regular performance reviews and provide ongoing coaching and feedback. What Sets You Up for Success: - Minimum of 7 years of progressive sales experience, with a proven track record of success in selling to Hotel Groups. - Established network of contacts within the hotel industry. - Demonstrated experience in leading and managing high-performing, remote sales teams. - Strong understanding of the hospitality industry and Enterprise sales processes. - Excellent communication, presentation, and negotiation skills. - Ability to build and maintain strong relationships with clients and industry partners. - Strategic thinker with a proven ability to develop and execute sales plans. - Proficiency in Salesforce CRM and other sales tools. - Ability to travel as required. Bonus Skills to Stand Out: - Demonstrable success in selling PMS or other hotel tech software. What to Expect - Your Journey with Us Behind Cloudbeds' revolutionary technology is a team of redefining what's possible in hospitality. We're 650+ employees across 40+ countries, bringing together elite engineers, AI architects, world-class designers, and hospitality veterans to solve challenges others haven't dared to tackle. Our diverse team speaks 30+ languages, but we all share one language: a passion for innovation and travel. From pioneering breakthroughs in machine learning to revolutionizing how hotels operate, we're not just watching the future of hospitality unfold – we're coding it, designing it, writing it and shipping it. If you're ready to work alongside some of the brightest minds in tech who are obsessed with using AI to transform a trillion-dollar industry, this is your chance to be part of something extraordinary. Learn more online at cloudbeds.com Company Awards to Check Out! - Best All-In-One Hotel Management System | HotelTechAwards (2025) - Overall 10 Best Places to Work | HotelTechAwards (2025) - Most Loved Workplace® Certified (2024) - Top 10 People’s Choice(2024) - Deloitte Technology Fast 500 (2024) Discover our Benefits: - Remote First, Remote Always - PTO in accordance with local labor requirements - Monthly Wellness Fridays - enjoy an extra long weekend every month - Full Paid Parental Leave - Home office stipend based on country of residency - Professional development courses in Cloudbeds University - Access to professional development, including manager training, upskilling and knowledge transfer. Everyone is Welcome - A Culture of Inclusion Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team! We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided reasonable accommodations in the hiring process. We encourage deaf, hard of hearing, deaf-blind, and deaf-disabled individuals to apply. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions, please contact our HR team by phone at (858) 201-7832 or via email at accommodations@cloudbeds.com. Cloudbeds will provide an American Sign Language (ASL) interpreter where needed as a reasonable accommodation for the hiring processes. To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Cloudbeds. Staffing, recruiting agencies, and individuals being represented by an agency are not authorized to use this site or to submit applications, and any such submissions will be considered unsolicited. Cloudbeds does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Cloudbeds employees, or any other company location. Cloudbeds is not responsible for any fees related to unsolicited resumes/applications.