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OpenClinica LLC

OpenClinica makes clinical trials more efficient and effective with advanced technology and recruitment solutions. Trusted by the world's leading life sciences companies, academic institutions, and government agencies, OpenClinica bridges the gap between healthcare and research.

Digital Advertising Associate

Location

United States

Posted

54 days ago

Salary

$60K - $70K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Digital Advertising Associate

OpenClinica LLC

Role Description The Digital Advertising Associate will play a key role in helping our researchers reach their patient enrollment goals by building and managing impactful digital advertising campaigns across a portfolio of clients. Responsibilities include: - Collaborating on creative ad development - Developing screening form questionnaires based on study recruitment needs - Analyzing campaign data to uncover insights - Continuously ideating on ways to improve lead quality and performance - Owning the day-to-day management of a portfolio of paid advertising campaigns including campaign creation, optimization, and creative testing - Proactively identifying problems and the best advertising tactics to improve campaign performance, increase efficiency, and enhance lead quality - Managing ad spend to ensure campaigns stay on budget while hitting performance targets - Providing guidance for campaign content creation including ads, web pages, and screening forms - Supporting marketing efforts, plans, and strategies through the creation, implementation, and execution of various digital marketing projects - Working closely with the Customer Success team to provide updates and ensure they are kept apprised of all developments that may impact campaign performance - Performing quality assurance checks across all creative assets and campaign setups prior to launch, ensuring accuracy and functionality - Contributing to product development by generating innovative ideas for new product features, enhancing marketing analytics, and optimizing study performance Qualifications - Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing - 2+ years of professional experience in a digital marketing role - Hands-on experience managing Meta advertising campaigns (Facebook/Instagram) and a solid understanding of paid digital channels including social, search, display, and video - A track record of driving leads through paid advertising while successfully managing multiple campaigns or clients - Confident in synthesizing complex or technical information into clear, compelling ad copy and messaging - Genuinely curious about data and enjoy digging into performance metrics, drawing insights, and using what you find to make smarter decisions - Highly organized with the ability to manage several campaigns or initiatives concurrently without losing momentum - A strong communicator who collaborates well across teams and isn't shy about sharing ideas - Comfortable using AI tools and excited about how they can make your work sharper and more efficient - Always keeping an eye on what's new in digital advertising and eager to bring fresh thinking to the table Requirements - Experience with Google Ads or programmatic advertising platforms - Familiarity with analytics tools such as Google Analytics, Looker, or similar - Experience in data analysis with the ability to interpret trends, draw meaningful conclusions, and translate findings into actionable recommendations - Experience with A/B testing and creative experimentation Benefits - Base Salary Range: $60,000.00 - $70,000.00 - Eligible for an annual performance-based bonus of up to 5% of the base salary

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