Job Closed
This listing is no longer active.
Poetic fuses creativity with technology to ignite business growth.
Digital Marketing Specialist
Location
United States
Posted
78 days ago
Salary
$50K - $55K / year
Seniority
Senior
Job Description
Digital Marketing Specialist
Poetic
• Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client's unique goals. • Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging. • Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction. • Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data-driven adjustments to maximize return on investment for each client. • Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated. • Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance. • Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices.
Job Requirements
- Foundational Marketing Knowledge: A strong understanding of digital marketing principles, strategies, and practices.
- Platform Proficiency: Familiarity with the use and best practices of various social media and digital advertising platforms.
- Analytical Skills: Ability to interpret and leverage data to make informed decisions. Comfort with analytics tools and Excel/Google Sheets is essential.
- Creative Thinking: A knack for creative thinking to develop engaging campaigns that resonate with our audience.
- Communication Skills: Excellent written and verbal communication skills, allowing you to create compelling ad copy and reports.
- Adaptability: Capacity to quickly adapt to new technologies and departmental processes.
- Time Management: Ability to manage multiple campaigns simultaneously and efficiently, ensuring all deadlines are met.
- Eagerness to Learn: A demonstrated willingness to learn new technical skills and processes, and to continuously seek knowledge to evolve as a seasoned digital marketer.
- Collaborative Nature: Ability to work in a team environment, sharing knowledge and adapting to collective goals and strategies.
Benefits
- Health insurance
- Paid time off
- Flexible work hours
- Professional development opportunities
Related Guides
Related Categories
Related Job Pages
More Digital Marketing Jobs
Account Manager – Digital Marketing
Huzzle.comThe human intelligence platform for training and evaluating AI
• Act as the trusted advisor and main point of contact for key client accounts • Lead weekly client calls, deliver performance reports, and send proactive updates • Maintain a culture of overcommunication—ensuring clarity on timelines, deliverables, and next steps • Manage client expectations and resolve challenges before escalation • Set and enforce communication standards across the account management team • Oversee full lifecycle of client engagements—from onboarding to execution • Develop and manage project plans, timelines, and deliverables • Coordinate cross-functional teams (creative, digital, production, events) • Ensure scopes of work are clear and aligned with client goals • Monitor budgets, track performance, and flag risks early • Lead daily planning (Plan of Attack) and team status updates • Guide strategy across SEO, PPC, social media, email marketing, and content • Review dashboards and campaign performance to ensure KPIs are met • Translate performance data into clear, actionable insights for clients • Collaborate with internal teams to optimize campaigns and drive ROI • Stay ahead of digital trends and bring innovative ideas to clients • Lead, mentor, and develop the account management team • Establish processes, workflows, and quality standards • Conduct regular performance check-ins and workload management • Foster a culture of ownership, accountability, and proactive problem-solving • Partner with leadership on account growth and upsell opportunities • Develop and execute integrated marketing strategies and campaign plans • Support campaign launches, creative briefs, and cross-team collaboration • Ensure brand consistency across all channels and deliverables • Analyze results and share insights to improve future campaigns
Head of Digital Growth (E-commerce / DTC)
Activate TalentWe are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.
Remote | Full-Time About the Role We’re looking for a Head of Digital Growth to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion. This is a hands-on leadership role, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system. You’ll work at the intersection of performance marketing, ecommerce, and lifecycle marketing, aligning efforts into a unified strategy that delivers measurable business impact. What You’ll Do Own Growth Strategy & Execution - Develop and execute full-funnel growth strategies across paid, organic, and retention channels - Identify and prioritize high-impact growth opportunities across the customer journey - Build and manage a structured experimentation roadmap - Continuously test, iterate, and scale winning initiatives Channel Ownership - Oversee performance across: - Paid media (Meta, Google, TikTok) - Email & SMS lifecycle marketing - Ecommerce conversion (CRO) - - Ensure alignment across acquisition, conversion, and retention strategies - Optimize performance across the entire customer lifecycle Data & Performance - Track and optimize key metrics: - CAC - LTV - ROAS - CVR - - Build dashboards and reporting frameworks to monitor growth performance - Use data insights to drive decisions and experimentation Team Collaboration - Collaborate closely with teams across email, ecommerce, and creative - Support execution of growth initiatives when needed - Help guide and scale the growth function as the team expands What Success Looks Like - Scalable, repeatable growth across acquisition and retention channels - Improved CAC efficiency and stronger LTV performance - Stronger unit economics across the funnel - Clear experimentation roadmap with consistent testing cycles - Tight alignment across performance marketing, lifecycle, and CRO What We’re Looking For
Especialista em MKT Digital
Ingersoll Rand CareersIngersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.
Ingersoll Rand está comprometida em promover a diversidade na força de trabalho, de forma que reflita as comunidades onde atuamos. Somos um empregador que oferece igualdade de oportunidades. Todos os candidatos qualificados serão considerados para vagas de emprego, independentemente de idade, ancestralidade, nacionalidade, cor, raça, identidade ou expressão de gênero, orientação sexual, estado civil, condição médica, deficiência física ou mental, filiação política, religião ou qualquer outra característica protegida pelas leis, regulamentos e normas aplicáveis. Título da Vaga: Especialista em MKT Digital Localização: Remoto Visão Geral da Vaga A equipe de Geração de Demanda LAC busca um(a) Especialista em MKT Digital para liderar a evolução dos canais de captura e conversão de leads, conectando Marketing, Vendas e Operações. Este profissional será responsável por estruturar, integrar e otimizar canais de interação direta com o cliente (WhatsApp, chat e telefone), garantindo uma jornada fluida do lead e contribuindo diretamente para o aumento das taxas de conversão e geração de pipeline. Também atuará como key user de Salesforce para Marketing na região, sendo responsável pela otimização contínua da plataforma, evolução dos processos de CRM e suporte às equipes na utilização eficiente do sistema. Responsabilidades - Liderar o roadmap e a implementação de canais de captura de leads (WhatsApp, chat, formulários, call tracking) - Estruturar e otimizar canais de interação com clientes, garantindo agilidade e melhor conversão - Atuar como key user de Salesforce para Marketing e Lead Management, conduzindo sua evolução contínua - Gerenciar captura, roteamento e ciclo de vida dos leads no CRM, assegurando qualidade e governança dos dados - Identificar melhorias e implementar otimizações em processos, fluxos e automações no Salesforce - Monitorar performance do funil e pipeline, gerando insights e conduzindo testes A/B para aumentar conversão - Traduzir necessidades de negócio em soluções escaláveis, desenvolver playbooks, treinar equipes e colaborar com Marketing, Vendas e TI Requisitos - Graduação em Marketing, Administração, Engenharia ou áreas relacionadas - Experiência em Marketing Digital, Operações de Marketing, Geração de Demanda ou Revenue Operations - Experiência prática com Salesforce (obrigatório), incluindo gestão de leads, lógica de roteamento, criação de relatorios e processos de ciclo de vida - Experiência na implementação ou gestão de ferramentas como: Chat em sites / marketing conversacional, Rastreamento de chamadas, Formulários e landing pages - Sólido entendimento de: Pipeline de vendas, Processos de gestão de leads, Métricas de funil (MQL, SQL, taxas de conversão), Fluxo de campanha até receita - Inglês avançado para todo tipo de comunicação Diferenciais - Espanhol intermediario - Experiência colaborando com equipes multifuncionais (Vendas, Marketing, TI) - Experiência com gestão de projetos e implementação de processos - Experiência com Google Analytics (GA4) e outras ferramentas de análise digital Modalidade de Trabalho - Atuação remota Ingersoll Rand Inc. (NYSE:IR), movida por um espírito empreendedor e uma mentalidade de dono, é dedicada a melhorar a vida de nossos colaboradores, clientes e comunidades. Nossos clientes confiam em nossa excelência impulsionada por tecnologia em soluções industriais e na criação de fluxos essenciais à missão, por meio de mais de 40 marcas respeitadas, cujos produtos e serviços se destacam mesmo nas condições mais complexas e desafiadoras. Nossos colaboradores conquistam clientes para toda a vida com seu compromisso diário com expertise, produtividade e eficiência. Para mais informações, acesse www.IRCO.com.
Digital Marketing Account Manager
Rankings.ioWe help personal injury law firms go from good to GOAT by delivering the cases they're built to win.
If you thrive on turning client relationships into measurable growth, this role is built for you. We're seeking a proactive and strategic Digital Agency Account Manager to oversee a dedicated client portfolio. In this role, you will be instrumental in fostering strong client relationships, facilitating clear communication across teams, and identifying strategic opportunities to optimize campaign return on investment. While our specialized teams manage campaign build-out, fulfillment and execution, your expertise will be crucial in analyzing account performance and developing innovative strategies that empower clients to achieve market dominance. This position is ideal for a results-driven individual committed to delivering exceptional client outcomes. Responsibilities - Develop and execute effective digital marketing strategies for our clients across all digital marketing channels - Lead client communication and serve as the main point of contact between clients and our team - Communicate consistently, responsively, and proactively to the client's points of contact - Analyze campaign data and provide insights to clients regarding performance - Share new services and recommendations to clients in their best interest - Continuously monitor campaign performance and optimize campaigns as needed - Collaborate with internal team members to ensure client goals are met - Create monthly reports for clients summarizing campaign performance and next steps - Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients’ campaigns - Effectively manage priorities and multiple projects within your client portfolio and for internal teams


