Remote | Full-Time About the Role We’re looking for a Head of Digital Growth to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion. This is a hands-on leadership role, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system. You’ll work at the intersection of performance marketing, ecommerce, and lifecycle marketing, aligning efforts into a unified strategy that delivers measurable business impact. What You’ll Do Own Growth Strategy & Execution - Develop and execute full-funnel growth strategies across paid, organic, and retention channels - Identify and prioritize high-impact growth opportunities across the customer journey - Build and manage a structured experimentation roadmap - Continuously test, iterate, and scale winning initiatives Channel Ownership - Oversee performance across: - Paid media (Meta, Google, TikTok) - Email & SMS lifecycle marketing - Ecommerce conversion (CRO) - - Ensure alignment across acquisition, conversion, and retention strategies - Optimize performance across the entire customer lifecycle Data & Performance - Track and optimize key metrics: - CAC - LTV - ROAS - CVR - - Build dashboards and reporting frameworks to monitor growth performance - Use data insights to drive decisions and experimentation Team Collaboration - Collaborate closely with teams across email, ecommerce, and creative - Support execution of growth initiatives when needed - Help guide and scale the growth function as the team expands What Success Looks Like - Scalable, repeatable growth across acquisition and retention channels - Improved CAC efficiency and stronger LTV performance - Stronger unit economics across the funnel - Clear experimentation roadmap with consistent testing cycles - Tight alignment across performance marketing, lifecycle, and CRO What We’re Looking For

Ingersoll Rand está comprometida em promover a diversidade na força de trabalho, de forma que reflita as comunidades onde atuamos. Somos um empregador que oferece igualdade de oportunidades. Todos os candidatos qualificados serão considerados para vagas de emprego, independentemente de idade, ancestralidade, nacionalidade, cor, raça, identidade ou expressão de gênero, orientação sexual, estado civil, condição médica, deficiência física ou mental, filiação política, religião ou qualquer outra característica protegida pelas leis, regulamentos e normas aplicáveis. Título da Vaga: Especialista em MKT Digital Localização: Remoto Visão Geral da Vaga A equipe de Geração de Demanda LAC busca um(a) Especialista em MKT Digital para liderar a evolução dos canais de captura e conversão de leads, conectando Marketing, Vendas e Operações. Este profissional será responsável por estruturar, integrar e otimizar canais de interação direta com o cliente (WhatsApp, chat e telefone), garantindo uma jornada fluida do lead e contribuindo diretamente para o aumento das taxas de conversão e geração de pipeline. Também atuará como key user de Salesforce para Marketing na região, sendo responsável pela otimização contínua da plataforma, evolução dos processos de CRM e suporte às equipes na utilização eficiente do sistema. Responsabilidades - Liderar o roadmap e a implementação de canais de captura de leads (WhatsApp, chat, formulários, call tracking) - Estruturar e otimizar canais de interação com clientes, garantindo agilidade e melhor conversão - Atuar como key user de Salesforce para Marketing e Lead Management, conduzindo sua evolução contínua - Gerenciar captura, roteamento e ciclo de vida dos leads no CRM, assegurando qualidade e governança dos dados - Identificar melhorias e implementar otimizações em processos, fluxos e automações no Salesforce - Monitorar performance do funil e pipeline, gerando insights e conduzindo testes A/B para aumentar conversão - Traduzir necessidades de negócio em soluções escaláveis, desenvolver playbooks, treinar equipes e colaborar com Marketing, Vendas e TI Requisitos - Graduação em Marketing, Administração, Engenharia ou áreas relacionadas - Experiência em Marketing Digital, Operações de Marketing, Geração de Demanda ou Revenue Operations - Experiência prática com Salesforce (obrigatório), incluindo gestão de leads, lógica de roteamento, criação de relatorios e processos de ciclo de vida - Experiência na implementação ou gestão de ferramentas como: Chat em sites / marketing conversacional, Rastreamento de chamadas, Formulários e landing pages - Sólido entendimento de: Pipeline de vendas, Processos de gestão de leads, Métricas de funil (MQL, SQL, taxas de conversão), Fluxo de campanha até receita - Inglês avançado para todo tipo de comunicação Diferenciais - Espanhol intermediario - Experiência colaborando com equipes multifuncionais (Vendas, Marketing, TI) - Experiência com gestão de projetos e implementação de processos - Experiência com Google Analytics (GA4) e outras ferramentas de análise digital Modalidade de Trabalho - Atuação remota Ingersoll Rand Inc. (NYSE:IR), movida por um espírito empreendedor e uma mentalidade de dono, é dedicada a melhorar a vida de nossos colaboradores, clientes e comunidades. Nossos clientes confiam em nossa excelência impulsionada por tecnologia em soluções industriais e na criação de fluxos essenciais à missão, por meio de mais de 40 marcas respeitadas, cujos produtos e serviços se destacam mesmo nas condições mais complexas e desafiadoras. Nossos colaboradores conquistam clientes para toda a vida com seu compromisso diário com expertise, produtividade e eficiência. Para mais informações, acesse www.IRCO.com.

If you thrive on turning client relationships into measurable growth, this role is built for you. We're seeking a proactive and strategic Digital Agency Account Manager to oversee a dedicated client portfolio. In this role, you will be instrumental in fostering strong client relationships, facilitating clear communication across teams, and identifying strategic opportunities to optimize campaign return on investment. While our specialized teams manage campaign build-out, fulfillment and execution, your expertise will be crucial in analyzing account performance and developing innovative strategies that empower clients to achieve market dominance. This position is ideal for a results-driven individual committed to delivering exceptional client outcomes. Responsibilities - Develop and execute effective digital marketing strategies for our clients across all digital marketing channels - Lead client communication and serve as the main point of contact between clients and our team - Communicate consistently, responsively, and proactively to the client's points of contact - Analyze campaign data and provide insights to clients regarding performance - Share new services and recommendations to clients in their best interest - Continuously monitor campaign performance and optimize campaigns as needed - Collaborate with internal team members to ensure client goals are met - Create monthly reports for clients summarizing campaign performance and next steps - Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients’ campaigns - Effectively manage priorities and multiple projects within your client portfolio and for internal teams

Job Title: Digital Marketing Specialist Location: Pakistan (Remote), supporting U.S.-based BPO operations Reports To: Marketing Manager About Us: Cordatus Resources Group is a business process outsourcing and consulting firm, specializing in providing outsourced accounting, finance, IT, and administrative services. We operate with a remote workforce across the globe, utilizing a variety of SaaS platforms to ensure seamless collaboration, project management, and client communication. Job Summary We are seeking a Digital Marketing Specialist with exceptional written and spoken English skills and proven expertise in digital marketing tools and strategies. The ideal candidate will create high-quality content across multiple platforms, plan and execute data-driven digital campaigns, manage content calendars, and optimize performance to drive measurable growth in brand visibility, engagement, and conversions. Job Responsibilities - Content Creation & Copywriting: Develop high-quality, on-brand copy for email newsletters, blog articles, landing pages, ad creatives, and other marketing assets, ensuring consistency with brand guidelines and audience resonance. - Campaign Management: Plan, build, launch, monitor, and optimize multi-channel campaigns, including email marketing automations/sequences and paid advertising on Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Performance Max). LinkedIn Advertisement (Campaign, Ads Manager). - CRM & Lead Management: Administer the CRM platform (e.g., HubSpot, HighLevel, Salesforce, or similar), including accurate lead segmentation, workflow automation, list hygiene, deduplication, and nurture sequences to improve lead quality and conversion rates. - SEO Execution: Implement on-page optimizations, technical SEO fixes, keyword research insights, content optimization, and meta enhancements to improve organic search rankings and traffic. - Performance Analysis & Reporting: Track, analyze, and report on core KPIs (e.g., CTR, open rates, conversion rates, ROAS, CPL, organic traffic growth) using tools such as Google Analytics, platform dashboards, and CRM reporting; conduct A/B testing and recommend data-backed improvements. - Additional Duties: Stay current with platform updates, industry trends, and best practices; collaborate with the Marketing Manager and Operations team on asset utilization; assist with budget allocation for paid channels to ensure efficient spending. Job Specifications: - Master's degree in Digital Marketing or Marketing, with specialized digital marketing training and certifications considered an advantage. - Proven experience (4–5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration. - Native or near native‑ English fluency, both written and spoken, with advanced professional communication skills - Demonstrates 100% fluency in English, both oral and written, with advanced proficiency in professional-level writing, editing, and proofreading to ensure effective communication with U.S. clients and senior management. - Proven experience (4–5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration. - Exceptional copywriting and editing skills, with a proven ability to craft persuasive, audience-targeted content that aligns with brand voice and drives action. - Strong technical proficiency with major platforms and tools, including: - CRM systems (HubSpot, High Level, Salesforce, Active Campaign, or equivalent). - Email service providers (e.g., LaGrowth Machine, Mailchimp, Klaviyo, HubSpot Email). - Google Ads and Meta Ads Manager. - Google Analytics (GA4) and Google Tag Manager. - Working knowledge of SEO principles (on-page, technical, and content), including tools like Google Search Console, SEMrush, or Ahrefs. - Self-motivated and detail-oriented, with excellent organizational skills and the ability to manage multiple campaigns and deadlines independently. - Experience with A/B testing frameworks, conversion rate optimization (CRO), and marketing automation. - Familiarity with additional channels (e.g., LinkedIn Ads, organic social media management). - Availability to work as full-time employee in U.S. business hours (6:00 PM – 3:00 AM Pakistan Time, Monday to Friday). What This Role Offers: - Competitive Package: PKR 70,000 - PKR 90,000 - Impactful Marketing Projects: Drive brand visibility, engagement, and measurable growth through innovative digital campaigns. - Skill Development: Gain hands-on experience with advanced marketing tools, and analytics platforms, We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. How to Apply: Please ensure you meet the eligibility requirements before applying. Submit your updated profile via our career page: Careers – Cordatus Resource Group Way Forward: We are excited to learn more about you! Candidates shortlisted for this role will be contacted via email or phone. As part of the process, we will invite you to share a short video introduction, so we encourage you to stay active on both channels. Should you have any questions, feel free to contact us at careers@cordatusrg.com. Please mention job title & your full name in subject line and attach your resume.