Ingersoll Rand Careers logo
Ingersoll Rand Careers

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

Especialista em MKT Digital

Digital MarketingDigital MarketingFull TimeRemoteMid LevelTeam 10,001

Location

Brazil

Posted

79 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Especialista em MKT Digital

Ingersoll Rand Careers

Ingersoll Rand está comprometida em promover a diversidade na força de trabalho, de forma que reflita as comunidades onde atuamos. Somos um empregador que oferece igualdade de oportunidades. Todos os candidatos qualificados serão considerados para vagas de emprego, independentemente de idade, ancestralidade, nacionalidade, cor, raça, identidade ou expressão de gênero, orientação sexual, estado civil, condição médica, deficiência física ou mental, filiação política, religião ou qualquer outra característica protegida pelas leis, regulamentos e normas aplicáveis. Título da Vaga: Especialista em MKT Digital Localização: Remoto Visão Geral da Vaga A equipe de Geração de Demanda LAC busca um(a) Especialista em MKT Digital para liderar a evolução dos canais de captura e conversão de leads, conectando Marketing, Vendas e Operações. Este profissional será responsável por estruturar, integrar e otimizar canais de interação direta com o cliente (WhatsApp, chat e telefone), garantindo uma jornada fluida do lead e contribuindo diretamente para o aumento das taxas de conversão e geração de pipeline. Também atuará como key user de Salesforce para Marketing na região, sendo responsável pela otimização contínua da plataforma, evolução dos processos de CRM e suporte às equipes na utilização eficiente do sistema. Responsabilidades - Liderar o roadmap e a implementação de canais de captura de leads (WhatsApp, chat, formulários, call tracking) - Estruturar e otimizar canais de interação com clientes, garantindo agilidade e melhor conversão - Atuar como key user de Salesforce para Marketing e Lead Management, conduzindo sua evolução contínua - Gerenciar captura, roteamento e ciclo de vida dos leads no CRM, assegurando qualidade e governança dos dados - Identificar melhorias e implementar otimizações em processos, fluxos e automações no Salesforce - Monitorar performance do funil e pipeline, gerando insights e conduzindo testes A/B para aumentar conversão - Traduzir necessidades de negócio em soluções escaláveis, desenvolver playbooks, treinar equipes e colaborar com Marketing, Vendas e TI Requisitos - Graduação em Marketing, Administração, Engenharia ou áreas relacionadas - Experiência em Marketing Digital, Operações de Marketing, Geração de Demanda ou Revenue Operations - Experiência prática com Salesforce (obrigatório), incluindo gestão de leads, lógica de roteamento, criação de relatorios e processos de ciclo de vida - Experiência na implementação ou gestão de ferramentas como: Chat em sites / marketing conversacional, Rastreamento de chamadas, Formulários e landing pages - Sólido entendimento de: Pipeline de vendas, Processos de gestão de leads, Métricas de funil (MQL, SQL, taxas de conversão), Fluxo de campanha até receita - Inglês avançado para todo tipo de comunicação Diferenciais - Espanhol intermediario - Experiência colaborando com equipes multifuncionais (Vendas, Marketing, TI) - Experiência com gestão de projetos e implementação de processos - Experiência com Google Analytics (GA4) e outras ferramentas de análise digital Modalidade de Trabalho - Atuação remota Ingersoll Rand Inc. (NYSE:IR), movida por um espírito empreendedor e uma mentalidade de dono, é dedicada a melhorar a vida de nossos colaboradores, clientes e comunidades. Nossos clientes confiam em nossa excelência impulsionada por tecnologia em soluções industriais e na criação de fluxos essenciais à missão, por meio de mais de 40 marcas respeitadas, cujos produtos e serviços se destacam mesmo nas condições mais complexas e desafiadoras. Nossos colaboradores conquistam clientes para toda a vida com seu compromisso diário com expertise, produtividade e eficiência. Para mais informações, acesse www.IRCO.com.

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