Title: Paid Search Marketing Manager (PPC) Location: Pleasanton, California, United States Work Type: Hybrid, Full Time Job Description: PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events. The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit to learn more about our brands. We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe. Job Overview PlanetArt is looking for a Paid Search Marketing Manager to support the company’s Marketing Department. PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote) What You’ll Do Key Responsibilities - Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend. - Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI. - Manage campaign expenses and stay on budget. - Optimize landing pages and the sales funnel. - Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing. - Track, analyze and report on results. Requirements What You Should Have Skills, Qualifications, and Requirements - 2+ years of experience managing paid search marketing campaigns. - Strong Google Ads and Microsoft Ads skills. - Excellent understanding of marketing & customer acquisition. - Strong analytical skills. - Excellent communication & teamwork skills. - Bachelor’s Degree. What You Can Expect Working Conditions - Work is performed in an office environment with low to moderate noise levels. - Position requires regular, continuous use of a computer. - Position requires regular sitting and standing. - Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email. - May require occasional travel. - This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday). Benefits The compensation range for this position is $65,000 - $85,000 annual salary. PlanetArt offers a comprehensive benefits package, including: - Health, Dental, Vision and Pet Insurance - Life Insurance - Pet Insurance - Mental Health Benefits - 401(k) with matching - Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays - Employee Product Discounts

• Google Ads and Bing Ads campaigns launch and optimization; • Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability; • Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency; • Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals; • Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets; • Drive creative performance improvement through structured A/B testing and insights sharing; • Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis; • Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization; • Analyze funnel performance and identify opportunities for efficiency improvement and scale.

• Own pipeline contribution targets for demand programs across assigned regions and segments; track and report pipeline influence weekly • Lead email, media, paid programs: demand multi-channel integrated, for reporting) optimization, launch, build, (strategy, lifecycle campaign) • Own planning and execution of all assigned webinars and field events from kickoff through post-event nurture, with stakeholder check-ins established 8–12 weeks in advance • Deliver weekly demand generation performance summaries and maintain a live dashboard tracking campaign KPIs: impressions, MQLs, pipeline influenced, conversion rates • Maintain a proactive communication cadence with regional counterparts (EMEA, APJ, AMER) and serve as the demand generation point of contact for the sales organization content syndication, webinars, ABX

• Identify and interview potential storytellers for compelling story collection • Support execution of media plan to disseminate stories • Recruit individuals to join ACS CAN as a volunteer • Participate in campaign strategy calls to support campaign strategies • Establish and maintain collaborations with various stakeholders