• Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands • Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation • Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility • Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture • Translate SEO opportunities into clear technical requirements for development partners • Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information • Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines • Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces • Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways • Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys • Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly • Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations • Manage location page architecture and internal linking across dozens of clinic locations • Collaborate with reputation management team on Google Business Profile governance and optimization • Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets • Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace) • Ensure accuracy and consistency of on-page content, metadata, headers, and internal links • Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities • Support the production and formatting of new landing pages, service lines, and campaign-related microsites • Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions • Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements • Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards • Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4 • Conduct keyword research and competitive analysis to inform content updates and new page creation • Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals • Communicate progress clearly to marketing leadership and cross-functional stakeholders • Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues • Support QA testing for new web launches across the clinic network

• Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape. • Provide excellent customer service as the liaison between sales teams and the SEO team. • Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms. • Monitor the onboarding and ongoing pacing of SEO and other digital advertising campaigns to ensure timely, accurate implementation and full delivery. • Ensure all campaign revisions are fully communicated and executed with 100% accuracy. • Maintain processes and best practices and provide suggestions to leadership on improvement opportunities.

• Monitor, track, and analyze TELUS’ citations and brand mentions within AI-generated search results using platforms like Ahrefs, Meltwater AI Lens, and other emerging GEO tools • Develop and maintain dashboards and reporting frameworks to measure AI visibility, citation accuracy, and share of voice in generative search results • Identify opportunities and risks related to AI-generated brand mentions, working proactively to optimize how TELUS is represented by AI systems • Collaborate with the PR team as they develop and execute digital PR campaigns aimed at earn high-quality backlinks and brand mentions from authoritative publications, industry outlets, and relevant digital platforms • Design and implement comprehensive off-page SEO strategies to improve domain authority, backlink profiles, and organic search rankings • Conduct competitive backlink analysis and identify link-building opportunities across TELUS' various lines of business • Partner with content, product, brand, and regional marketing teams to identify opportunities for AI mentions and earned media coverage • Provide regular reporting on brand mention sentiment and AI citation performance

Role Description Lighthouse Youth & Family Services is growing with our OhioRISE program! We are hiring an Intake Coordinator Supervisor. Responsible for overseeing assigned program operations and ensuring the success of the assigned service area program by ensuring employees perform their duties in alignment with the program’s philosophy and goals. Essential Functions: - Overseeing assigned program operations. - Monitors and ensures services within the assigned area meet community needs in a cost-effective manner and operate at maximum potential. - Assists in the management of the financial performance of the program and ensure all service level requirements are met. - Recruits, onboards, trains and develops program employees. - Responsible for the performance management of program employees which includes supervision and performance feedback. - Responsible for the program culture and addressing employee concerns with the support of HR. - Ensures timely completion of all notifications/paperwork which may include billing and attendance reporting. - Ensures compliance with licensure, accreditation, and certification requirements, including following CARF and other accreditation standards. Maintain positive relationships with all referring agencies. - Monitors and ensures the quality of services through ongoing evaluation, including maintaining high-fidelity in-service delivery and client treatment plans. - Engages in committees, presentations, and events that further the program’s mission and promote its services. - Assists the Director in creating and monitoring relevant statistical data, deliverables and compliance reports to ensure compliance standards of local, state and federal mandates. - Manages incident reports and collaborates with staff on appropriateness of documentation. - Develops and maintains relationships with community and advocacy groups affecting program and community services (e.g. county court probation offices, re-entry programs, ODYS legal services, etc.). - Participates in community activities that enhance the agency’s public awareness. - Develop new services and ensure that existing services meet the expectations outlined in grants and contracts, including required reporting, staffing, and financial management. - Ensure employees are trained in appropriate developmental/treatment strategies and ensure that treatment plans are followed. - Lead the creation of aftercare plans to address ongoing client needs post-service. - Complete ongoing skill and competency-based training, including ICC and MCC delivery, and wraparound training as provided by ODM-recognized entities. Qualifications - Bachelor’s degree or equivalent work experience. - At least two (2) years of experience in children’s behavioral health, child welfare, developmental disabilities, juvenile justice or behavioral health field providing community-based services to children and youth and their family or caregivers. - Demonstrated supervisory/leadership experience. - Experience in one or more the following areas of expertise: Family systems, community systems and resources, case management, child and family counseling or therapy, child protection, or child development. - Excellent interpersonal and written communication skills. - Demonstrated computer proficiency. - Bilingual preferred. Benefits - Rewarding career - make a difference in the lives of youth! - Top Workplace 2023. - Work for a diverse, seasoned and well-respected agency with engaged leadership team. - Recovery Friendly Workplace. - Ability to work remotely for some roles. - Competitive pay based on licensure/education. - Generous Paid Time Off (23 days prorated based on hire date) and Other Paid Leave Options (Holidays, FMLA, Bereavement and Parental Leave). - Medical, dental, vision, including company paid life and long-term disability insurance. - 401k Retirement Plan including company match (up to 6%). - Tuition Reimbursement and Department of Education’s Loan Forgiveness Program. - Employee Assistance Program. - Engaging Wellness Program. - Referral Bonus Program. - Licensure renewal reimbursement; paid training and professional development opportunities. - Casual dress.