Shady Grove Fertility

• Consult with patients regarding their benefits, coverage and financial options • Perform aspects of benefit verification and prior authorization • Provide ongoing financial education and assistance to our patients throughout the continuum of their care, as an educator, advocate, and liaison • Maintain patient accounts by obtaining, recording, and updating personal financial and insurance information

• Conduct regular visits to OB GYN offices and other referring providers to promote our services, establish partnerships, and strengthen existing relationships • Organize and manage educational opportunities (i.e., webinars, seminars) for referring providers and potential patients • Use market and competitive intelligence as well as internal data, create and maintain territory call routing plan to achieve goals • Maintain accurate records of visits, interactions, and partnership activities • Tailor messaging and strategy based on US Fertility service differentiators, knowledge of territory, and evolving market factors • Drive annual territory competitive analysis • Analyze market trends, competitor activities, and industry developments to inform strategies and identify growth opportunities • Work closely with US Fertility physicians to establish individual account strategy & target accounts • Maintain up-to-date records and contact information for each provider account in Salesforce • Monitor referral volume and tailor strategy and prioritize activity based on data • Leverage industry partners and local employers as applicable to enhance referrals, expand reach, and grow brand awareness • Work with the marketing team to design and deliver territory-specific provider collateral tailored to local needs • Deliver weekly activity reports and monthly expense reports • Manage field territory budget • Be prepared to speak to referral results and trending at quarterly director/physician meetings • Maintain professional, fertility and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks

Role Description We have an immediate opening for a Billing and Collection Specialist to join our remote team at Ovation. Schedule: Monday through Friday, 8:00AM to 4:30PM CST This role provides the opportunity to grow within a nationally respected organization while remaining closely connected to the patients and teams you support every day. In this role, the Billing and Collection Specialist will: - Maintain excellent customer service - Respond to patient & internal inquiries within 24-48 hours; including emails and voice messages - Process and post credit card payments - Be knowledgeable on FDCPA requirements and Shady Grove Fertility Financial Programs - Utilize reports to identify patient balances, move unapplied credits, and contact patients to collect payment - Utilize collection module or spreadsheet to work past due accounts - Review patient balance, payments, and or adjustments for accuracy - Review, skip trace mail returned statements - Answer incoming calls and follow up with patients if necessary - Be responsible for balancing work daily - Apply credit money to open encounters as appropriate - Research account credits and create refund tasks following the current refund policy and procedure - Apply adjustments utilizing accurate adjustment codes. PC adjustments have appropriate back up documentation - Process NSF checks & chargebacks per policy and procedure - Post collection check(s) monthly - Prelist accounts for collections - Emailing Dr(s) collection write off requests - Process accounts to bad debt utilizing NextGen’s bad debt function - Generate demand for payment letters to patients as necessary - Be responsible for giving call volume, and any applicable feedback to supervisor to improve patient satisfaction - Document accounts accurately utilizing Artworks and NextGen - Review accounts receivable reports monthly to evaluate accounts aging over 90 days - Prepare collections accounts and transmit patient demand letters on a daily, weekly, or monthly basis - Review and process accounts for bad debt. Prepare appropriate accounts for supervisor review - Communicate effectively with patients, coworkers, and supervisors - Able to work within a team setting (i.e. assisting team members and sharing knowledge) - Other duties as assigned Qualifications - Associate Degree in accounting or business. High School Diploma acceptable with appropriate hands-on experience - Minimum 2 years' experience with associate degree, or minimum 5 years' experience without associate degree - Ability to access, input, and retrieve information from a computer. Medical software program experience required - Microsoft Excel experience - Knowledge of office procedure and office machines (i.e., computer, fax, copier, etc.) - Ability to demonstrate good judgment - Ability to communicate accurately and concisely - Ability to remain calm and poised under stress - Excellent interpersonal skills Benefits - Medical, dental, and vision insurance - 401(k) with company match - Tuition assistance and professional development support - Performance-based bonus opportunities - Generous paid time off, paid holidays, and paid parental leave - Life and disability benefits - Fertility Discount Program - Employee wellness and recognition programs

Role Description We have an immediate opening for a Practice and Physician Relations Specialist to join our remote team at US Fertility . Schedule: Monday through Friday, 9:00 AM to 5:00 PM This role provides the opportunity to grow within a nationally respected organization while remaining closely connected to the patients and teams you support every day. In this role, the Practice and Physician Relations Specialist will: - Partner with the Practice and Physician Relations Manager to support physician-facing marketing initiatives across all practices - Help translate physician and practice needs into content, communications, and marketing support that aligns with growth goals and brand standards - Serve as a day-to-day support resource for physicians, executive directors, and internal stakeholders, helping keep high-priority initiatives moving forward - Develop and coordinate physician-specific social media content in partnership with the social media team, focusing on individual physician visibility rather than practice social media channels - Work directly with physicians to identify content opportunities that highlight thought leadership, patient education, and brand visibility - Edit and produce video content for physician marketing initiatives, including educational videos, social reels, event-related content, and other campaign assets - Support video project coordination from concept through final delivery, ensuring timelines, messaging, and stakeholder feedback stay aligned - Represent the organization at national and regional conferences, including booth support, attendee engagement, physician coordination, and on-site marketing execution - Assist with planning and execution for major conferences and events, including content support, logistics coordination, and follow-up needs - Prepare presentations, content summaries, talking points, and other materials for physician and executive audiences as needed - Collaborate across the marketing team to ensure physician-related projects are aligned with broader campaign, content, and social priorities - Maintain a polished and professional presence in interactions with physicians, practice leaders, and executive stakeholders Qualifications - 4 to 7+ years of experience in healthcare marketing, content strategy, physician relations, or a related field - Fertility marketing experience preferred - Experience working directly with physicians, healthcare leaders, or executive stakeholders - Experience developing or coordinating social media content for individual thought leaders, experts, or physicians - Video editing experience required - Experience supporting an organization at conferences, trade shows, or national meetings - Strong written, verbal, and interpersonal communication skills - Strong project management and organizational skills, with the ability to manage multiple priorities at once - Ability to work collaboratively across teams and adapt quickly in a fast-paced environment - Willingness to travel as needed Benefits - Medical, dental, and vision insurance - 401(k) with company match - Tuition assistance and professional development support - Performance-based bonus opportunities - Generous paid time off, paid holidays, and paid parental leave - Life and disability benefits - Fertility Discount Program - Employee wellness and recognition programs

• Collect, manage, and maintain all data and statistics required for compliance with SART regulations • Stay current on all SART guidelines and implement updates as requirements evolve • Collaborate with nursing and embryology teams to ensure accurate and timely data entry into Resource/FERT and other reporting systems • Coordinate and report all required data and outcome statistics to meet New York State regulations related to donor egg and donor sperm use in IVF and IUI • Ensure compliance with four-day prospective reporting requirements to SART • Accurately close ART cycles and report outcomes in accordance with SART standards • Maintain adherence to SART, CDC, and NASS (National ART Surveillance System) guidelines, ensuring timely and accurate reporting • Prepare and submit delivery outcome requests to clinical teams based on practice needs • Provide administrative support to the VP of Nursing and Clinical Services • Obtain and distribute laboratory reports requested by clinical staff • Manage the Prescription Monitoring Program (PMP) Registry, including entering all controlled substance prescriptions on a daily basis and responding to New York State inquiries regarding patient prescriptions • Oversee the WIN Fertility Patient Portal and treatment outcomes processes, including receiving and routine treatment request forms to patient coordinators, completing treatment outcome forms as requests, and partnering with the Finance team to ensure accurate billing • Coordinate Progyny treatment outcome requests and provide necessary medical records to the Progyny coordinator • Support additional clinical compliance projects and initiatives as needed

• Consult with patients regarding their benefits, coverage, and financial options • Perform aspects of benefit verification and prior authorization • Provide ongoing financial education and assistance to our patients throughout their care • Maintain patient accounts by obtaining, recording, and updating financial and insurance information

• Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands • Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation • Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility • Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture • Translate SEO opportunities into clear technical requirements for development partners • Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information • Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines • Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces • Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways • Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys • Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly • Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations • Manage location page architecture and internal linking across dozens of clinic locations • Collaborate with reputation management team on Google Business Profile governance and optimization • Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets • Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace) • Ensure accuracy and consistency of on-page content, metadata, headers, and internal links • Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities • Support the production and formatting of new landing pages, service lines, and campaign-related microsites • Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions • Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements • Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards • Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4 • Conduct keyword research and competitive analysis to inform content updates and new page creation • Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals • Communicate progress clearly to marketing leadership and cross-functional stakeholders • Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues • Support QA testing for new web launches across the clinic network

• Develop and maintain project management best practices, methodologies, standards, tools, and templates • Manage PMO and project resources to ensure that resources are not being over-consumed by any given project or projects • Maintain the PMO’s Operational Process Assets (OPAs) including Lessons-Learned Repository, Issue-Tracking Log, Risk Registry, RAID Log, past Project Management Plans, etc. • Work alongside USF Practices and departments to identify, direct, and vet project opportunities • Organize and assist with incoming project requests, working with requestors to explore the challenge, objectives, and benefits of the requested project • Work with the requester to facilitate the submission of a business case and project charter, and other required documentation to the project review and formal approval process • Work with USF Practices to identify and execute projects that utilize IT systems and result in either a decrease in department/practice cost, an increase in generated revenue, simplification of workflows, or improve the staff and/or patient experience • Submit and/or represent project requests alongside project requestors, to the USF project steering committee for formal project approval, delay, or denial • Act as a resource to USF Practices and departmental leadership that prefer to manage their projects independently of USF or practice PMO project managers • Initiating, planning, executing, monitoring, controlling, and closing healthcare and IT related projects while ensuring projects are completed on time, on budget, and within scope • Ensure that projects are appropriately resourced and that timelines and accurately assessed and communicated both prior to the approval of and throughout the project lifecycle • Form unique project teams that include Project Sponsor, Project Manager, Stakeholders, SMEs, resources needed to conduct the work required to complete the project, and various other team members as needed • Ensure projects are on time, within budget, and properly resourced and positioned to meet the deliverable’s acceptance criteria and quality • Work in close collaboration with USF Practices, IT, and other teams/departments as needed, to promote open communication to ensure the delivery of project deliverables

• Work denials by correcting, resubmitting, or appealing claims as appropriate • Adjust accounts in accordance with denial findings and payer requirements • Provide feedback to leadership and other departments to prevent recurring denials • Review and investigate accounts flagged for collections • Perform pre-listing reviews to confirm accounts meet criteria for collections • Collaborate with collections agencies when accounts are approved for transfer • Communicate with patients and insurance companies as needed to resolve outstanding balances • Work directly with other internal departments (e.g., billing, patient services, operations) to resolve account discrepancies • Provide monthly and ad hoc reporting to management on claim status, denials, collections, and authorization trends • Identify process improvements to enhance efficiency and reduce claim denials or delays

• Design, update, and deliver financial training programs for USF staff, including onboarding, orientation, and competency assessments • Develop and maintain training materials aligned with organizational needs and financial workflows, policies, and systems • Train staff on practice management, EMR, insurance processes, practice financial programs, and revenue cycle operations • Collaborate with leadership, HR, RCM, Clinical Operations, and office teams to meet training and operational needs • Manage training schedules, documentation, resources, and remote or on-site sessions, including new office implementations • Monitor staff performance, quality, and patient satisfaction, providing coaching, continuing education, and support to ensure excellence; Onboard new staff • Serve as a Super User for financial systems, maintain technical expertise, and stay current on industry updates • Promote professional development, lead educational initiatives, and act as a role model for ethics, safety, and service excellence • Ensure compliance with financial policies, SOX, HIPAA, and other legal regulations, reporting issues as needed • Maintain confidentiality of patient and employee information while supporting operational goals