Role Description - Voller Fokus auf Online-Marketing & Social Media für ORIELLE - Kampagnen entwickeln, die unsere Philosophie transportieren: wirkungsvolle Kosmetik, ehrlich kommuniziert - Wissensbasiertes, authentisches Marketing – Inhalte, die Vertrauen schaffen und Wirkung zeigen - Umsetzung von Educational-Formaten wie Skin University oder Ask ORIELLE (ich unterstütze dich bei allen Inhalten und fachlichen Fragen) - Erfahrung mit TikTok, Instagram und YouTube - Entscheidungen treffen, die Marke und Community nachhaltig prägen – als echter Mitgestalter Qualifications - Leidenschaft für Social Media, Content Creation & digitales Marketing - Analytisches Denken, datengetriebene Optimierung - Begeisterung für wirkstoffbasierte, ehrliche Kosmetik - Unternehmerische Einstellung – du willst gestalten, nicht nur mitarbeiten - Offenheit, wirklich einzusteigen – mindestens 15–20 Stunden pro Woche zu Beginn - Bereitschaft, ohne Gehalt zu arbeiten – (Nur echte Anteile) Benefits - Platz als Late Co-Founder in einem Clean-Beauty-Start-up - Remote in Deutschland, Sitz in Frankfurt am Main - Echte Beteiligung: Keine Gehaltszahlungen, dafür echte Anteile und Mitentscheidung - Fokus auf Marketing: Du kümmerst dich ausschließlich um Branding, Community und Content – Finanzen, Lieferantenmanagement, Verträge, Operatives Geschäft beim Launch usw. übernehme ich Company Description ORIELLE steht für eine neue Generation von Hautpflege – clean, unisex und wissenschaftlich fundiert. - Mehr als ein Jahr lang haben wir mit europäischen Herstellern, Dermatolog:innen und Formulierungs­expert:innen gesprochen, recherchiert und entwickelt – bis Marke, Produktpipeline und Unternehmensstruktur standen. - Nun ist es bald so weit: ORIELLE steht kurz vor dem Launch – das Ergebnis aus Forschung, Design und der Überzeugung, dass Pflege präzise, verantwortungsvoll und geschlechtsneutral gedacht werden sollte. - In dieser Phase konzentrieren wir uns auf den Markenaufbau, den Wissenstransfer und den Aufbau einer Community, die unsere Haltung teilt: Skincare beginnt mit Verständnis, nicht mit Versprechen. - Clean. Unisex. Evidence-based. Made in Europe. - Wenn du Teil dieser Reise werden möchtest – ob in Produktentwicklung, Content, Marketing oder Kommunikation – freuen wir uns über eine Verbindung.

• Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client's unique goals. • Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging. • Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction. • Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data-driven adjustments to maximize return on investment for each client. • Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated. • Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance. • Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices.

• Act as the trusted advisor and main point of contact for key client accounts • Lead weekly client calls, deliver performance reports, and send proactive updates • Maintain a culture of overcommunication—ensuring clarity on timelines, deliverables, and next steps • Manage client expectations and resolve challenges before escalation • Set and enforce communication standards across the account management team • Oversee full lifecycle of client engagements—from onboarding to execution • Develop and manage project plans, timelines, and deliverables • Coordinate cross-functional teams (creative, digital, production, events) • Ensure scopes of work are clear and aligned with client goals • Monitor budgets, track performance, and flag risks early • Lead daily planning (Plan of Attack) and team status updates • Guide strategy across SEO, PPC, social media, email marketing, and content • Review dashboards and campaign performance to ensure KPIs are met • Translate performance data into clear, actionable insights for clients • Collaborate with internal teams to optimize campaigns and drive ROI • Stay ahead of digital trends and bring innovative ideas to clients • Lead, mentor, and develop the account management team • Establish processes, workflows, and quality standards • Conduct regular performance check-ins and workload management • Foster a culture of ownership, accountability, and proactive problem-solving • Partner with leadership on account growth and upsell opportunities • Develop and execute integrated marketing strategies and campaign plans • Support campaign launches, creative briefs, and cross-team collaboration • Ensure brand consistency across all channels and deliverables • Analyze results and share insights to improve future campaigns

Remote | Full-Time About the Role We’re looking for a Head of Digital Growth to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion. This is a hands-on leadership role, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system. You’ll work at the intersection of performance marketing, ecommerce, and lifecycle marketing, aligning efforts into a unified strategy that delivers measurable business impact. What You’ll Do Own Growth Strategy & Execution - Develop and execute full-funnel growth strategies across paid, organic, and retention channels - Identify and prioritize high-impact growth opportunities across the customer journey - Build and manage a structured experimentation roadmap - Continuously test, iterate, and scale winning initiatives Channel Ownership - Oversee performance across: - Paid media (Meta, Google, TikTok) - Email & SMS lifecycle marketing - Ecommerce conversion (CRO) - - Ensure alignment across acquisition, conversion, and retention strategies - Optimize performance across the entire customer lifecycle Data & Performance - Track and optimize key metrics: - CAC - LTV - ROAS - CVR - - Build dashboards and reporting frameworks to monitor growth performance - Use data insights to drive decisions and experimentation Team Collaboration - Collaborate closely with teams across email, ecommerce, and creative - Support execution of growth initiatives when needed - Help guide and scale the growth function as the team expands What Success Looks Like - Scalable, repeatable growth across acquisition and retention channels - Improved CAC efficiency and stronger LTV performance - Stronger unit economics across the funnel - Clear experimentation roadmap with consistent testing cycles - Tight alignment across performance marketing, lifecycle, and CRO What We’re Looking For