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Binance logo
Binance

The World’s Leading Blockchain Ecosystem and Digital Asset Exchange

KOL Business Development Specialist

Business Development RepBusiness Development RepFull TimeRemoteSeniorTeam 1,001-5,000Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Poland

Posted

65 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglishPolishWeb3

Job Description

KOL Business Development Specialist

Binance

• Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency • Build and continuously update a structured regional KOL database with detailed profile evaluations • Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team • Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time • When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations • Adapt global brand narratives and storytelling frameworks to resonate in your local market • Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data

Job Requirements

  • 3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred
  • Advanced English and native in at least one regional language ( Polish/ Bulgarian / Czech, Hungarian)
  • Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows
  • Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count
  • Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments
  • Self-directed, organized, and able to work across time zones in a fast-moving environment

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