Google Shopping management software: use machine learning to convert shoppers more efficiently while staying in control
Integrated Marketing Lead
Location
United States
Posted
52 days ago
Salary
$100K - $150K / year
Seniority
Lead
No structured requirement data.
Job Description
Integrated Marketing Lead
Whoop!
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth. WHOOP is hiring an Integrated Marketing Lead – someone who lives inside the positioning and can protect the integrity of the brand as campaigns move from strategy into execution. You are the person who translates WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch. You bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives. As a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships, you operate with both strategic clarity and executional accountability. We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ. RESPONSIBILITIES: - Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy - Be a true steward of the WHOOP brand. Deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints - Develop insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics. Partner with Product Marketing to incorporate member insights, ensuring each brief reflects both brand ambition and product truth. - Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning - Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices - Act as the bridge between creative and commercial teams, ensuring campaigns are both creatively strong and grounded in business impact - Work closely with Marketing Operations to ensure timelines, workflows, and outputs support successful delivery, treating Ops as a core partner across all campaigns - Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution - Be a steward of the WHOOP brand — deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across campaigns and touchpoints - Drive disciplined planning and prioritization across campaigns of varying scale — staying close to execution, proactively identifying risks, and removing blockers to maintain momentum - Partner with cross-functional teams including PMM, Sports & Talent, Social, Wholesale, and Product to understand channel and partner needs and ensure experiences deliver against business objectives - Collaborate with Analytics to define campaign objectives, establish measurement frameworks, and surface post-campaign learnings that inform future briefs and strategy - Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective QUALIFICATIONS: - 5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand - Deep brand sensibility. A genuine POV on what great integrated marketing looks like and a track record of protecting brand integrity through execution - Demonstrated brief writing ability — can translate positioning and member insights into clear, inspiring creative direction - Experience supporting creative agency or cross-functional creative team relationships in fast-paced environments - Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders - Ability to understand channel dynamics without losing the brand thread - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions We will consider candidates based out of our Boston HQ or remotely from New York, NY. The successful candidate must be prepared to work out of one of those two locations. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Role Description Do you have experience—or a strong interest—in marketing or social media? This is an exciting opportunity for someone who thrives in a self-managed environment and is eager to grow personally and professionally and be part of a purpose-driven global business. Key Responsibilities - Work independently in a remote setting with self-discipline and initiative - Generate leads through digital marketing and basic online advertising - Conduct structured phone or Zoom interviews (scripting provided) - Provide peer support and mentorship within a collaborative team environment - Participate in ongoing professional development via weekly training calls Qualifications - Minimum of 3 years of professional work experience - Strong communication and interpersonal skills - Creative thinker with an interest in digital marketing - Leadership potential with a positive and professional approach - Collaborative mindset and goal-oriented attitude - Passion for helping others succeed Requirements - Applicants should be available for regular team meetings and training - Open to communication via email, phone, and text regarding next steps in the application process Benefits - Comprehensive onboarding and training - Flexibility to work from anywhere using a laptop and phone - Supportive team environment - Independent contractor model with performance-based rewards - Opportunity to build a meaningful, portable career
• Build, launch, and continuously improve campaigns within the marketing automation platform, including emails, forms, lists, and repeatable workflows. • Execute multi-channel demand generation campaigns including email nurtures, webinars, paid media, content syndication, and field marketing programs while documenting and refining the processes behind each. • Support marketing operations including campaign tracking, lead flow, data hygiene, and CRM alignment. • Support execution of account-based marketing (ABM) initiatives, including audience segmentation, campaign setup, and coordination with sales across target account lists. • Design and run structured tests across channels, audiences, and messaging — forming hypotheses, measuring results, and implementing what works. • Collaborate with product marketing, brand, and sales teams to align campaigns with messaging and commercial priorities. • Apply AI tools (including Claude, ChatGPT, and others) to accelerate content development, campaign analysis, audience research, and operational tasks.
Director Marketing, RVC and Marine
StorableStorable is an internet publishing company that is “empowering self-storage owners to do more with technology.” The company, as an employer, aims to build a
Role Description We're looking for a Senior Manager or Director, Marketing to own growth and retention strategy across two of our fastest-evolving verticals: Marine and RV & Camping. This is a high-impact leadership role where you'll shape how these business units attract, convert, and retain customers — with a heavy U.S. focus and additional reach into Australia and New Zealand. - Drive Growth & Retention at Scale - Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals. - Scale high-performing channels across inbound, outbound, paid media, lifecycle marketing, and ABM always with an eye toward pipeline efficiency and CAC optimization. - Lead upsell and cross-sell marketing initiatives that deepen customer relationships and maximize lifetime value. - Align go-to-market execution with Sales, Product Marketing, and Customer Success to ensure every campaign ladders up to shared revenue goals. - Lead & Develop a High-Performing Team - Hire, coach, and mentor a team of 2–3 marketers focused on demand generation and customer-centric marketing. - Foster a culture rooted in data-driven experimentation, accountability, and continuous learning. - Lead with vulnerability, curiosity, and empathy creating an environment where people do their best work and feel safe to take smart risks. - Champion the Storable Brand Across Verticals & Regions - Serve as the brand steward for marketing efforts within Marine and RV & Camping, ensuring all campaigns, content, and communications tie back to Storable's overarching brand identity, voice, and values. - Localize and adapt brand messaging, creative, and campaign strategies by region. - Balance global brand cohesion with regional specificity. - Partner with the Creative and Product Marketing teams to develop region- and vertical-specific assets. - Stay close to regional market trends, terminology, and customer expectations. - Collaborate Cross-Functionally - Act as the primary marketing partner to the Marine and RV & Camping business units, building trusted relationships with GMs, Sales leaders, and Customer Success teams. - Work hand-in-hand with Corporate teams Product Marketing, Creative, and RevOps to drive GTM alignment and brand cohesion. - Bring a strategic voice to cross-functional planning. - Execute & Optimize Campaigns - Translate growth goals into multi-channel campaign strategies that span the full customer journey. - Leverage tools like HubSpot, Salesforce, and Pardot to power campaign delivery. - Own demand gen targets, forecasting, and reporting; continuously refine programs based on performance insights. - Drive a programmatic ABM strategy targeting key enterprise accounts. - Measure What Matters - Define and report on marketing KPIs, pipeline contribution, and ROI with clarity and consistency. - Partner with Revenue Operations to ensure accurate attribution and full-funnel visibility. - Build a testing culture always iterating, always improving. Qualifications - 7–10+ years of progressive experience in B2B SaaS marketing, with deep expertise in growth, demand generation, and retention. - Proven success leading and scaling marketing teams, ideally across multiple verticals or product lines. - Hands-on expertise with HubSpot (required), Pardot (a plus), and Salesforce (required). - Strong command of digital demand generation, ABM, paid media, and lifecycle marketing strategies. - A highly analytical mindset with experience optimizing campaigns through performance data, attribution modeling, and pipeline metrics. - Exceptional collaboration and stakeholder management skills. - A genuine passion for brand excellence. - The ability to thrive in a fast-paced, results-driven environment. - Must reside in the Pacific Time Zone (PT) or be willing to work PT hours. Benefits - Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance. - 401(k) match after 60 days, 100% vested after 1 year. - Employer contribution to your HSA, plus an HRA to help offset your deductible. - Instant access to flexible vacation with a ‘take what you need’ policy. - Company rewards and recognition that can be redeemed for personalized gifts and experiences. - 8 hours of Volunteer Time Off each year. - 8 hours of Rest, Relax, Recharge time for mental health. - Access to mental well-being resources for yourself and your dependents. - Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively. - Paw'ternity Leave and Pet Bereavement policies. - Caregiver Leave: four weeks of fully paid time away from work. - $50 monthly home data stipend, plus a home office sign-on bonus of $250. - Fertility care support options. - Access to financial experts to help you make informed decisions. - Direct Student Loan Payment Program, some qualifications and eligibility rules apply.
Brand System – Marketing Designer
Gabtech Global, LLCGabtech Global Helps Business Owners Grow Their Businesses Through Outsourcing
• Convert structured business and brand inputs into clean, usable, and repeatable visual systems • Develop complete identity systems including logo system and color architecture • Apply brand system across website visual systems and marketing collateral • Design high-fidelity desktop and mobile landing page layouts • Maintain organized files and version control




