• Develop high level paid social strategies that align with broader marketing and product goals • Own end to end campaign execution inside Ads Manager • Build and optimize full funnel campaign structures • Translate product value propositions into compelling paid social messaging strategies • Identify performance risks or errors early and proactively course correct • Monitor, analyze, and improve campaign performance using data driven insights • Partner with decision scientists and data science teams to track, measure, and optimize impact • Ensure campaigns are structured for scalability and long-term performance • Work closely with internal media teams to ensure campaigns support broader business objectives • Support and influence stakeholders through clear communication, negotiation, and data backed recommendations • Ensure paid social strategy integrates across channels, including off platform and emerging channel initiatives • Execute and scale house ad campaigns using existing playbooks • Contribute to developing new playbooks for off platform and multi-channel campaigns • Establish best practices and repeatable processes within Ads Manager • Help strengthen campaign governance and operational rigor across teams

• Own day-to-day execution of Google Search, Performance Max, and Meta campaigns • Restructure campaigns by separating branded, non-branded, and competitor terms per location for granular budget control • Implement proper bidding strategies (maximize conversion value, not just quantity) and exclude converted patient audiences • Run negative keyword audits on a 7–10 day cadence to eliminate irrelevant spend • Improve Quality Scores on underperforming keyword groups (targeting QS 7+ network-wide) • Audit and build conversion actions in Google Ads and GA4 • Implement last-click and data-driven attribution models correctly; document the delta and communicate it clearly to stakeholders • Configure HIPAA-compliant tracking — no PHI in client-side events; coordinate server-side setups and BAAs where needed • Build and maintain a unified BI dashboard: booked consults per channel, real CPL, and ROI by location • Deliver bi-weekly performance reports with real numbers and clear next steps — no inflated metrics • Develop dedicated, conversion-optimized landing pages for each healthcare service line • Collaborate with the content team to align landing page copy with SEO keyword clusters and patient review language • A/B test headlines, CTAs, and form layouts; apply winning variants to organic pages • Ensure every active campaign has a mapped, validated landing page — no traffic to generic homepage URLs • Manage Local Services Ads (LSAs) for eligible clinic locations • Build and expand Meta campaigns: channel-segmented audiences, separate retargeting by source, net-new reach campaigns • Evaluate and pilot Reddit, YouTube, CTV, and Quora for awareness and consideration phases • Partner with the SEO team to share keyword clusters — organic insights inform PPC ad groups, PPC conversion data fast-tracks SEO priorities • Mine Google Ads search term reports and review language for content and copy opportunities • Contribute to the monthly review language loop: patient phrasing from GBP reviews into ad copy, landing pages, and FAQ content • Participate in monthly performance & strategy calls and quarterly C-suite checkpoints

• Own paid search, paid social, retargeting, review site capture, and landing page testing for high-intent demand and targeted mid-market plays • Build and manage a disciplined paid engine focused on qualified pipeline, not low-quality form fills • Support enterprise motion where performance is effective, including retargeting, intent capture, event surround, competitor terms, review platforms, and select account clusters • Lead conversion optimization across landing pages, forms, offers, and nurture entry points • Manage media budget allocation, pacing, and performance reporting in partnership with Marketing Ops • Continuously evaluate performance, cut underperforming spend, and reallocate toward channels driving qualified pipeline • Partner closely with content to ensure paid programs are supported by strong offers and high-converting destination pages • Partner with Sales and GTM teams on the definition of quality to ensure channel optimization reflects intended pipeline outcomes

Steer Health is a high-growth healthcare SaaS company using predictive AI to help health systems and large medical groups acquire commercially insured patients while eliminating operational friction for clinicians and staff. We operate in complex healthcare environments where speed, credibility, and execution matter. We're looking for a PPC specialist. You'll own paid search and social campaigns across Google Ads, Meta, and emerging channels and be responsible for day-to-day execution, attribution integrity, landing page performance, and cross-channel strategy with our SEO team. Campaign Management & Optimization •       Own day-to-day execution of Google Search, Performance Max, and Meta campaigns •       Restructure campaigns by separating branded, non-branded, and competitor terms per location for granular budget control •       Implement proper bidding strategies (maximize conversion value, not just quantity) and exclude converted patient audiences •       Run negative keyword audits on a 7–10 day cadence to eliminate irrelevant spend •       Improve Quality Scores on underperforming keyword groups (targeting QS 7+ network-wide) Attribution & Measurement •       Audit and build conversion actions in Google Ads and GA4 •       Implement last-click and data-driven attribution models correctly; document the delta and communicate it clearly to stakeholders •       Configure HIPAA-compliant tracking — no PHI in client-side events; coordinate server-side setups and BAAs where needed •       Build and maintain a unified BI dashboard: booked consults per channel, real CPL, and ROI by location •       Deliver bi-weekly performance reports with real numbers and clear next steps — no inflated metrics Landing Pages & Conversion •       Develop dedicated, conversion-optimized landing pages for each healthcare service line •       Collaborate with the content team to align landing page copy with SEO keyword clusters and patient review language •       A/B test headlines, CTAs, and form layouts; apply winning variants to organic pages •       Ensure every active campaign has a mapped, validated landing page — no traffic to generic homepage URLs Channel Expansion •       Manage Local Services Ads (LSAs) for eligible clinic locations •       Build and expand Meta campaigns: channel-segmented audiences, separate retargeting by source, net-new reach campaigns •       Evaluate and pilot Reddit, YouTube, CTV, and Quora for awareness and consideration phases •       Feed high-performing paid creative back to organic social and email teams Cross-Channel Intelligence •       Partner with the SEO team to share keyword clusters — organic insights inform PPC ad groups, PPC conversion data fast-tracks SEO priorities •       Mine Google Ads search term reports and review language for content and copy opportunities •       Contribute to the monthly review language loop: patient phrasing from GBP reviews into ad copy, landing pages, and FAQ content •       Participate in monthly performance & strategy calls and quarterly C-suite checkpoints