Primary Purpose The Marketing Analytics Senior Manager is responsible for analytics support and delivery of digital marketing analytics for multiple lines of business (LOBs). This role will elevate digital marketing analytics practice, evaluate marketing channel performance, and drive customer growth at Bright Horizons. This position will partner across the organization to understand stakeholder learning objectives, data availability, and how to answer tough questions and will communicate with leaders in Marketing, Product, IT, and agencies. This role focuses on ensuring robust analytical capabilities and streamlined processes, enabling self-service analytics, and effectively managing intake and prioritization of analytics requests from various internal stakeholders. This role leads a small team and works with remote teams across the US, UK, and India, during EST business hours. This is a remote position available in the United States. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference. Essential Functions/Responsibilities - Digital Marketing & Performance Analytics: - Meet regularly with digital channel managers to understand marketing goals and support with appropriate analysis. - Lead detailed bi-weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency. - Manage reporting processes, from intake to distribution, using agile methodologies. Ensure that the goal of every analysis is clearly defined, projects are documented, and that all final presentations are organized in a logical and impactful manner. - Triage incoming analytics requests, prioritize workload, groom backlog, and proactively follow up on open tasks. - Continuously document and refine analytics processes for efficiency and clarity. - Lead ad-hoc analysis and consolidate findings into actionable insights. - Build automated dashboards, visualizations, and funnel reports that highlight marketing channel performance and opportunities. - Coach the analytics team and other marketing staff on how to interoperate data or self-serve using the data you provide. - In partnership with IT, own digital analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses). - Partner with digital product managers to identify user friction and lead conversion rate optimization (CRO) - Lead rigorous A/B testing and analysis. - Develop attribution models to measure performance across many channels. - Embrace company values and HEART principles. Model leadership and teamwork. Minimum Qualifications: - Bachelor's Degree in Business, Marketing, Analytics, or related field - In lieu of a degree, an additional 5 years of experience in Marketing Analytics would be considered - 5 years Marketing Analytics experience or a related area - 3 years of experience with Google Analytics, Google Tag Manager, email performance analytics, and paid channel measurement within a large organization or agency. - 1 year of people leadership experience. Preferred Qualifications: - Demonstrated success driving business impact through analysis in a corporate environment - Demonstrated success in managing complex multi-channel reporting and consumer funnel - Deep expertise with Google Analytics, Google Tag Manager - Experience with Google Big Query and Google Search Console - Experience leading rigorous A/B tests and CRO - Experience evaluating advertising and email channel performance - Experience with BI tools and data visualization (Power BI, Looker, Tableau, Qlik, or similar) - Experience with behavioral analytics tools (FullStory, HotJar,or similar) - Experience leveraging CDP data for insights - Excellent communication and stakeholder management skills. - Experience managing a small team or contractor resources At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference. Compensation: The annual salary for this position is between $123,000-$138,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 120 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law). Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: - Medical, dental, and vision insurance - Paid vacation, sick, holiday, and parental bonding leave - 401(k) retirement plan - Long-term and short-term disability insurance - Life insurance - Money-saving discounts and financial planning tools - Tuition assistance and education coaching - Caregiving support and resources for the children and adults in your family - Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness Deadline to apply: This position is anticipated to remain open until 4/9/26 Life at Bright Horizons: At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Learning that Powers Every Future At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. Summary The Regional Marketing Manager contributes to strategy and leads regional demand generation programs, with a strong focus on driving leads, and lead conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the Cengage and Gale portfolios. This role supports specific international regions (e.g., EMEA, Asia, ANZ) and focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand generation and thought leadership through onboarding, adoption, retention, and expansion. The role works closely with regional Sales, Customer Success, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping aligned with global strategy and brand standards. What you’ll do here: - Own and implement regional demand (70%) and engagement (30%) marketing programs that drive pipeline across multiple channels. - Optimize and deliver regional marketing campaigns, including campaign architecture, lead generation, email performance, onboarding flows, mapped to global strategy. - Regionalize global marketing assets (campaigns, content, messaging, and enablement materials) to reflect local market needs, buyer behaviors, and go-to-market motions, while adhering to brand guidelines. - Support thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media. - Deliver product usage initiatives in partnership with Customer Success. - Support retention, renewal, upsell, and cross-sell campaigns in collaboration with Sales and Customer Success teams. - Partner with Sales and GTM teams to support sales readiness efforts, including campaign alignment and handoff processes. - Identify, manage, and maintain a pipeline of engaged customers and users to support advocacy, storytelling, and regional marketing initiatives. - Coordinate the collection and use of customer testimonials and usage examples to support demand programs. - Support pipeline generation and health through coordination with Sales, Revenue, and Marketing Operations teams, including pipeline hygiene and reporting. - Analyze and report on campaign, engagement, and pipeline performance, sharing insights and optimization recommendations with regional and global partners. - Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate. Skills you will need here: - Working knowledge of demand marketing, engagement marketing, or lifecycle marketing, including lead generation, onboarding, adoption, and renewal support. - Experience implementing multi-channel marketing campaigns across proprietary, paid, and earned media, with attention to performance and optimization. - Ability to regionalize and customize global marketing materials to support local markets while maintaining alignment with global strategy and brand standards. - Strong written and verbal communication, with the ability to translate customer and product value into clear, compelling messaging. - Analytical skills to support campaign reporting, engagement measurement, and pipeline analysis. - Strong collaboration skills, especially working across Sales, Customer Success, Product Marketing, and Marketing Operations. - Ability to manage multiple workstreams of moderate complexity within defined timelines, including navigating ambiguity and evolving requirements. - Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. - Typically requires 3–5 years of relevant experience in demand marketing, engagement marketing, lifecycle marketing, or a related field.

• Lead regional marketing execution • Own and deliver the regional marketing plan, translating global strategy into regionally relevant demand and engagement programs. • Ensure consistent execution across demand generation, lifecycle/engagement, field marketing, and product marketing motions. • Maintain focus on doing fewer things well, prioritizing programs that drive measurable pipeline and revenue impact. • Drive demand and pipeline performance (primary focus) • Lead regional demand generation strategy and execution, including campaigns, content, events, and sales enablement. • Partner closely with regional Sales leadership to align on: Target accounts and segments, Campaign priorities and timing, Pipeline goals, conversion metrics, and follow-up. • Ensure strong operations for lead flow, pipeline hygiene, and handoff with Sales and Revenue Operations. • Lead all aspects of engagement and lifecycle marketing • Ensure regional execution of onboarding, adoption, retention, renewal, and expansion programs. • Balance engagement investment against demand priorities, ensuring engagement efforts support revenue growth and customer value realization. • Use customer insights and performance data to continuously refine lifecycle approaches. • Coach, develop, and manage the team • Directly manage regional marketers, including: Regional Product Marketing Manager, Regional Demand & Engagement Marketing Manager, Regional Events & Field Marketing Manager, Shared International Marketing Coordinator. • Provide clear direction, coaching, and feedback, helping team members grow executional excellence and confidence. • Establish clarity on roles, responsibilities, and decision-making to enable speed and accountability. • Develop high standards, follow-through, and continuous improvement. • Plan, measure, and report • Lead quarterly and annual marketing planning for the region, including goals, priorities, and resourcing. • Define success metrics and ensure regular reporting on campaign performance, pipeline contribution, and engagement outcomes. • Communicate results, insights, and recommendations clearly to senior leadership and cross-functional partners. • Adjust plans based on performance, market dynamics, and sales feedback. • Ensure alignment with global teams • Partner with global Marketing and Product Marketing teams to: Align on core messaging, positioning, and campaigns, Regionalize global initiatives effectively, Share regional insights and performance data back into global planning, Maintain brand, messaging, and operational consistency while advocating for regional needs.

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage’s portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice‑filled life across Higher Education, English Language Learning, and workforce markets. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well‑being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to bring their authentic selves to work. Summary The International Marketing Coordinator provides hands‑on marketing coordination and operational support across two distinct teams: Higher Education (HED, including Gale) and English Language Learning (ELL). This is a shared role, supporting priorities, campaigns, and executional needs across both teams and multiple international regions. The role plays a critical enablement function and is well‑suited for someone who can quickly familiarize themselves with systems and processes, manage a high volume of detailed work, and operate at significant pace in a dynamic, matrixed environment. The coordinator partners closely with regional marketing, sales, creative, digital, and finance teams to ensure marketing initiatives move efficiently from planning through execution, including vendor setup and payment processing in SAP. What you’ll do here: - Provide day‑to‑day marketing coordination support across HED and ELL teams, supporting campaigns, content, events, and field marketing initiatives. - Plan, track, and facilitate the completion of marketing projects and workstreams across both teams, ensuring accuracy, timeliness, and alignment to objectives. - Maintain marketing calendars, project trackers, status documents, and shared repositories, keeping multiple teams aligned and work moving at pace. - Work collaboratively with Creative Services, copywriters, designers, and digital teams to request, track, proof, and deliver marketing and sales assets, including sell sheets, presentations, digital ads, emails, social posts, and event materials. - Coordinate the distribution and organization of marketing materials for internal stakeholders, sales teams, and regional partners. - Support basic campaign analytics and reporting, helping teams track performance and outcomes across channels. - Serve as a point of coordination across marketing systems, tools, and workflows, quickly learning and navigating new platforms as needed. - Partner with Finance and Procurement to: - Set up vendors in SAP - Support purchase orders and invoice processing - Track spend against budgets - Ensure timely and accurate vendor payments - Provide general administrative and operational support to marketing teams, balancing priorities across two teams with overlapping timelines and deliverables. - Support ad hoc and time‑sensitive requests in a fast‑moving environment, applying sound judgment and prioritization. Skills you will need here: - 1–3 years of experience in marketing coordination, project coordination, or a similar support role (internship experience applicable). - Demonstrated ability to work quickly and accurately, manage multiple priorities, and keep track of detailed information across many workstreams. - Strong organizational and time‑management skills, with a proven ability to meet deadlines in a fast‑paced environment. - High comfort level learning and using multiple systems and tools, including marketing platforms, collaboration tools, and financial systems. - Experience working with Finance or Procurement processes, including vendor setup, invoices, or budget tracking; SAP experience strongly preferred. - Strong written and verbal communication skills, with the ability to collaborate effectively across teams and regions. - Proficiency in Microsoft Office / Microsoft 365 (Excel, PowerPoint, Word, Teams, SharePoint). - Familiarity with digital marketing workflows, social media platforms, and basic marketing performance metrics is a plus. - Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.