Cengage Group logo
Cengage Group

We are a global education technology company equipping learners with the skills and competencies needed to be job ready.

Sr Manager, Marketing (EMEA Demand)

MarketingMarketingFull TimeRemoteLeadTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

68 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Sr Manager, Marketing (EMEA Demand)

Cengage Group

Learning that Powers Every Future At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. Summary The Regional Marketing Manager contributes to strategy and leads regional demand generation programs, with a strong focus on driving leads, and lead conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the Cengage and Gale portfolios. This role supports specific international regions (e.g., EMEA, Asia, ANZ) and focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand generation and thought leadership through onboarding, adoption, retention, and expansion. The role works closely with regional Sales, Customer Success, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping aligned with global strategy and brand standards. What you’ll do here: - Own and implement regional demand (70%) and engagement (30%) marketing programs that drive pipeline across multiple channels. - Optimize and deliver regional marketing campaigns, including campaign architecture, lead generation, email performance, onboarding flows, mapped to global strategy. - Regionalize global marketing assets (campaigns, content, messaging, and enablement materials) to reflect local market needs, buyer behaviors, and go-to-market motions, while adhering to brand guidelines. - Support thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media. - Deliver product usage initiatives in partnership with Customer Success. - Support retention, renewal, upsell, and cross-sell campaigns in collaboration with Sales and Customer Success teams. - Partner with Sales and GTM teams to support sales readiness efforts, including campaign alignment and handoff processes. - Identify, manage, and maintain a pipeline of engaged customers and users to support advocacy, storytelling, and regional marketing initiatives. - Coordinate the collection and use of customer testimonials and usage examples to support demand programs. - Support pipeline generation and health through coordination with Sales, Revenue, and Marketing Operations teams, including pipeline hygiene and reporting. - Analyze and report on campaign, engagement, and pipeline performance, sharing insights and optimization recommendations with regional and global partners. - Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate. Skills you will need here: - Working knowledge of demand marketing, engagement marketing, or lifecycle marketing, including lead generation, onboarding, adoption, and renewal support. - Experience implementing multi-channel marketing campaigns across proprietary, paid, and earned media, with attention to performance and optimization. - Ability to regionalize and customize global marketing materials to support local markets while maintaining alignment with global strategy and brand standards. - Strong written and verbal communication, with the ability to translate customer and product value into clear, compelling messaging. - Analytical skills to support campaign reporting, engagement measurement, and pipeline analysis. - Strong collaboration skills, especially working across Sales, Customer Success, Product Marketing, and Marketing Operations. - Ability to manage multiple workstreams of moderate complexity within defined timelines, including navigating ambiguity and evolving requirements. - Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. - Typically requires 3–5 years of relevant experience in demand marketing, engagement marketing, lifecycle marketing, or a related field.

Related Categories

Related Job Pages

More Marketing Jobs

Cengage Group logo

Global Marketing Coordinator

Cengage Group

We are a global education technology company equipping learners with the skills and competencies needed to be job ready.

Marketing68 days ago
Full TimeRemoteTeam 5,001-10,000H1B No Sponsor

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage’s portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice‑filled life across Higher Education, English Language Learning, and workforce markets. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well‑being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to bring their authentic selves to work. Summary The International Marketing Coordinator provides hands‑on marketing coordination and operational support across two distinct teams: Higher Education (HED, including Gale) and English Language Learning (ELL). This is a shared role, supporting priorities, campaigns, and executional needs across both teams and multiple international regions. The role plays a critical enablement function and is well‑suited for someone who can quickly familiarize themselves with systems and processes, manage a high volume of detailed work, and operate at significant pace in a dynamic, matrixed environment. The coordinator partners closely with regional marketing, sales, creative, digital, and finance teams to ensure marketing initiatives move efficiently from planning through execution, including vendor setup and payment processing in SAP. What you’ll do here: - Provide day‑to‑day marketing coordination support across HED and ELL teams, supporting campaigns, content, events, and field marketing initiatives. - Plan, track, and facilitate the completion of marketing projects and workstreams across both teams, ensuring accuracy, timeliness, and alignment to objectives. - Maintain marketing calendars, project trackers, status documents, and shared repositories, keeping multiple teams aligned and work moving at pace. - Work collaboratively with Creative Services, copywriters, designers, and digital teams to request, track, proof, and deliver marketing and sales assets, including sell sheets, presentations, digital ads, emails, social posts, and event materials. - Coordinate the distribution and organization of marketing materials for internal stakeholders, sales teams, and regional partners. - Support basic campaign analytics and reporting, helping teams track performance and outcomes across channels. - Serve as a point of coordination across marketing systems, tools, and workflows, quickly learning and navigating new platforms as needed. - Partner with Finance and Procurement to: - Set up vendors in SAP - Support purchase orders and invoice processing - Track spend against budgets - Ensure timely and accurate vendor payments - Provide general administrative and operational support to marketing teams, balancing priorities across two teams with overlapping timelines and deliverables. - Support ad hoc and time‑sensitive requests in a fast‑moving environment, applying sound judgment and prioritization. Skills you will need here: - 1–3 years of experience in marketing coordination, project coordination, or a similar support role (internship experience applicable). - Demonstrated ability to work quickly and accurately, manage multiple priorities, and keep track of detailed information across many workstreams. - Strong organizational and time‑management skills, with a proven ability to meet deadlines in a fast‑paced environment. - High comfort level learning and using multiple systems and tools, including marketing platforms, collaboration tools, and financial systems. - Experience working with Finance or Procurement processes, including vendor setup, invoices, or budget tracking; SAP experience strongly preferred. - Strong written and verbal communication skills, with the ability to collaborate effectively across teams and regions. - Proficiency in Microsoft Office / Microsoft 365 (Excel, PowerPoint, Word, Teams, SharePoint). - Familiarity with digital marketing workflows, social media platforms, and basic marketing performance metrics is a plus. - Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

United States + 1 moreAll locations: United States | United Kingdom
ezCater logo

Senior Analyst, Marketing Analytics

ezCater

ezCater is the world’s largest online marketplace for business catering.

Marketing68 days ago
Full TimeRemoteTeam 501-1,000Since 2007H1B No Sponsor

• Collaborate closely with senior leaders on exciting business problems, actively shaping the team's strategic direction and focus • Elevate customer personas and segmentation for personalized marketing, deepening our understanding of target audiences • Analyze retention and ezRewards Loyalty Program performance, identifying growth opportunities and implementing action plans with cross-functional teams • Develop insights through in-depth analysis, models, and reports, uncovering new marketing growth opportunities and informing business performance strategies • Lead the evolution of our Marketing team's experimentation process and documentation, fostering a structured framework for innovation • Enhance data visualization tools for informed decision-making and empower Marketing teammates • Utilize data-driven analyses, A/B tests, and statistical models to uncover customer behavior insights and optimize marketing strategies • Share marketing domain expertise, acting as a thought leader and mentor to peers for collaborative growth

Massachusetts
$119.7K - $145.7K / year
Job Closed
T1D Exchange logo

QI Summer Internship

T1D Exchange

T1D Exchange is a nonprofit dedicated to improving outcomes for the entire T1D population.

Marketing68 days ago
Full TimeRemoteTeam 11-50Since 2010

About the role This internship will be remote work with the Quality Improvement (QI) and Population Health Team at T1D Exchange. It will engage with real-world data platforms and leverage clinical datasets, using implementation science approaches to support population health research. This is an excellent opportunity for a student to work closely in the healthcare space while collaborating with a dynamic, highly interdisciplinary team. The intern will develop skills in quantitative and performance improvement analysis and will be expected to take initiative by completing the design and implementation of the QI Team’s 2026 Annual Survey. What you'll do · Support the QI team on ongoing initiatives · Assist in developing statistical analysis plans for QI projects · Perform data analysis to generate insights from endocrine centers’ data and clearly communicate findings · Identify and propose new areas of study aligned with the organization’s mission, informed trends in the type 1 diabetes community and internal data · Assist in the preparation of a manuscript or abstracts for presentation at scientific conferences Qualifications · Currently enrolled in a bachelor’s or master’s program in statistics, data science, or a related quantitative field · Practical knowledge in quantitative analytics · Experience designing surveys (e.g., skip logic, branching, etc.) · Experience with data management and relational databases · Ability to clearly present data summaries using visual formats (graphs, figures, and tables) · Strong written and verbal communication skills · Enthusiasm for working in and learning about healthcare and quality improvement

United States

Global Marketing Director

Argenta Global

Argenta Global is a specialist contract development and manufacturing organization dedicated to advancing animal health worldwide. The company partners with ani

Marketing68 days ago

• Drive Argenta’s CDMO commercial strategy • Drive communication strategy • Create and execute marketing plans across channels • Own Argenta's presence at industry events • Develop & execute Argenta’s global marketing strategy aligned to our growth spans • Define Argenta’s brand architecture and position and develop and refine the value proposition across target clients and offerings • Lead planning, budgeting, and all performance reporting against defined KPIs • Oversee omnichannel campaigns to generate brand awareness and leads across digital and live efforts • Own Argenta’s presence at key industry and Argenta-led conferences and trade shows • Lead the development of compelling content including case studies, white papers, webinars, presentation decks, sales assets, and trade show materials • Oversee external media relations and PR strategy • Monitor the competitor landscape and provide periodic updates regarding M&A, added capabilities, partnerships • Partner closely with the CCO and Business development to ensure alignment of marketing to strategic goals and effective qualification and transition of leads

Kansas