• Build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product • Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging • Define and refine Compass positioning and value proposition for priority segments • Own the core messaging Sales uses to engage districts and move opportunities toward pilots • Develop messaging that addresses buyer needs, objections, and decision criteria • Ensure consistent use of messaging across sales materials, campaigns, and communications • Partner with Product to incorporate market feedback and inform roadmap priorities • Build and maintain a system of case studies, proof points, and sales materials that are actively used in outreach, meetings, and follow-up • Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion • Ensure materials are adopted and used by Sales—not just created • Ensure all external claims are credible, defensible, and aligned with product reality • Develop clear, compelling messaging for product releases, pilot offerings, and service packages that Sales can use to drive engagement and adoption • Ensure consistent, engaging communication that builds understanding and excitement about Compass Math • Collect structured buyer and product feedback from Sales and Implementation teams • Identify recurring buyer objections, lost deals, and messaging gaps • Provide regular synthesis to GTM and Product leaders to refine positioning and campaign strategy • Translate insights into improved messaging, new proof points, refined GTM strategies • Monitor competitor positioning and emerging trends in assessment and instructional coherence • Inform marketing and product messaging with structured external insights

• Operate as a senior strategic advisor to the President, CCO, and CMO • Shape and execute a multi-year people strategy for the GTM organization • Lead org design work across GTM as the business scales • Own workforce planning for a global ~500-person organization • Drive executive-level succession planning and talent pipeline development across Sales, Customer Success, and Marketing • Lead the talent review and calibration process for GTM • Coach and develop a culture of performance, accountability, and continuous feedback • Provide senior-level judgment on complex, sensitive, and high-stakes employee relations matters • Use people analytics and engagement data to proactively diagnose organizational health trends

• Support launch planning and execution for new features and product enhancements using a tiered GTM approach • Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing • Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases • Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences • Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products – and serve as an internal expert on both products • Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.) • Maintain consistency across marketing, sales, and customer-facing materials • Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards • Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials • Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning • Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes • Act as the connective tissue across Product, Marketing, and Sales • Partner closely with Product, Marketing, Sales, Clinical, Sales Enablement, and Customer Success to align product marketing efforts with business goals

Company Description ATPCO is the world's primary source for air fare content, holding over 200 million fares across 160 countries. Every day, the travel industry relies on ATPCO's technology and data solutions to help millions of travelers reach their destinations efficiently. Join us and contribute to the development of innovative applications that power global travel. ATPCO is everywhere people buy flights. We’re not just shaping the future of air travel– we’re redefining how and where great work happens. At ATPCO, we believe in flexibility, trust, and a culture where your wellbeing comes first Why Join Us?​ ✅ Remote-First Culture – Flexibility to work from home in your country of hire​ ✅ Inclusive, Collaborative Culture– Be seen, heard, and valued​ ✅ 401(k) with Generous Employer Match– Invest in your future​ ✅ Comprehensive Benefits– Medical, Dental and Vision Our Culture:​ We’ve built a remote-first culture rooted in trust, transparency, and belonging. With open-door leadership, weekly 1:1s, and real-time recognition, we keep our people connected and valued—no matter where they work.​ Our cultural pillars of Collaboration, Empowerment, Innovation, Learning, Transparency, and Trust guide how we show up for one another and grow together. Job Description ATPCO is seeking a motivated and detail-oriented Product Marketing Intern to support our Product Marketing team in enhancing our Go-to-Market (GTM) strategies and processes. This role will focus on applying AI tools and automation to improve efficiencies, building frameworks for market research, and ensuring our GTM initiatives drive measurable results in the airline industry. Key Responsibilities - GTM Process Development & Optimization: - Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines. - Leverage tools like Asana, Airtable, Confluence, Miro, and Jira to streamline GTM workflows and documentation. - Build templates and frameworks to standardize GTM planning across the product portfolio. - AI-Powered Automation: - Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation. - Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives. - Marketing Strategy Support: - Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging frameworks, positioning, battle cards for sales and more. - Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement. - Airline Industry Focus: - Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies. - Help align GTM efforts with the unique needs of airline industry stakeholders. Why Join ATPCO? ATPCO sits at the heart of the airline industry, driving innovation and enabling smarter travel experiences. As part of our Product Marketing team, you’ll: - Contribute to the transformation of GTM strategies in a dynamic and fast-evolving industry. - Gain hands-on experience with AI-powered tools and automation in marketing. - Work on meaningful projects that directly impact how airlines and travel companies deliver value to their customers. Experience & Interest: - Strong interest in the airline or travel industry; experience in the sector is a plus. - Proficiency with AI tools and automation technologies, with a track record of applying them to marketing processes. - Familiarity with tools such as Asana, Airtable, Confluence, and ChatGPT/Claude in a professional environment is highly preferred. Skills & Attributes: - Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously. - Self-starter with a proactive mindset and a passion for process improvement. - Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. Education & Technical Skills: - Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field. - Experience with GTM planning, customer research, or marketing frameworks is a plus. Application Process - Interested in driving innovation in marketing and aviation? Submit your resume and a brief cover letter explaining your interest in Go-to-Market strategies, AI, and the airline industry. We are seeking current students for this role. Additional Information At ATPCO, we are deeply committed to diversity, equity, and inclusion. Our supportive policies promote work-life balance through flexible work arrangements, and we cultivate a workplace where every employee feels valued, respected, and a true sense of belonging. We consider qualified applicants for employment without regard to race, gender, age, color, religion, national origin, citizenship status, marital status, disability, sexual orientation, protected military/veteran status, gender identity or expression, genetic information, marital status, medical condition, or any other legally protected factor. All your information will be kept confidential according to EEO guidelines.