Se você se imagina... Realizando um trabalho significativo que causa um impacto diário no mundo ao seu redor. Desenvolvendo sua expertise e expandindo suas habilidades a cada projeto. Prosperando em um ambiente de equipe colaborativo que inspira você a buscar a excelência. Isso é possível com uma oportunidade na ChemTreat. A ChemTreat, uma empresa do grupo Veralto, é a maior e mais rápida empresa de crescimento no setor de produtos químicos especializados dedicada exclusivamente ao tratamento de água industrial nos Estados Unidos. Nós entendemos e respeitamos o poder impressionante da água de impactar indústrias, sustentar e melhorar vidas. Nossos 2.000 colaboradores na América do Norte e do Sul maximizam esse poder para nossos clientes — desde geradores de energia até empresas de alimentos e bebidas e da indústria automotiva — ajudando-os a crescer seus negócios enquanto protegem as pessoas e o meio ambiente. Ao ingressar na equipe da ChemTreat e na rede mais ampla da Veralto, você terá a chance de moldar o futuro do nosso planeta e da sua carreira. Terá oportunidades de desenvolver novas habilidades e investir no seu crescimento, tudo isso enquanto realiza um trabalho significativo que causa impacto diário nos recursos hídricos vitais do mundo. Saiba mais sobre como nossa equipe está maximizando o poder da água: https://wi.st/3vH5OUK Oferecemos: - Oportunidade de fazer parte de uma equipe global com propósito, dedicada à qualidade da água e à inovação. - Envolvimento em transações comerciais complexas e recompensadoras que impactam o sucesso da ChemTreat e da Veralto. - Uma cultura de colaboração, respeito mútuo e crescimento profissional. - Remuneração e benefícios competitivos, alinhados à sua experiência e contribuições. Nesta função, você irá: - Comunicar a proposta de valor da ChemTreat para os clientes e prospectos - Prover análises de mercados, tendências, competidores, portifólios, tecnologias e vendas - Aumentar vendas e lucratividade - Criar e apresentar propostas efetivas para os clientes designados e prospectados - Ajudar na transição de novos negócios para o time de serviços - Ganhar novos clientes através da identificação, priorização, análise estratégica e desenvolvimento/execução de um plano de vendas Junte-se a nós para moldar o futuro da qualidade da água na ChemTreat dentro da Veralto. Estamos ansiosos pela sua candidatura e por receber mais um profissional jurídico apaixonado em nossa equipe! A ChemTreat tem orgulho de fazer parte do segmento de Qualidade da Água da Veralto (NYSE: VLTO), uma líder global de 5 bilhões de dólares dedicada a garantir acesso à água limpa, alimentos e medicamentos seguros, e bens essenciais confiáveis. Ao ingressar na rede global vibrante da Veralto com 16.000 colaboradores, você entra em uma cultura e ambiente de trabalho únicos onde propósito encontra possibilidade: onde o trabalho que você realiza tem impacto diário nos recursos e bens essenciais dos quais todos dependemos, e onde você terá oportunidades valiosas para aprofundar suas habilidades, perseguir suas ambições e crescer na carreira. Juntos, estamos protegendo os Recursos Mais Vitais do Mundo™ — e construindo carreiras gratificantes ao longo do caminho. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. Unsolicited Assistance We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

• Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms. • Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue. • Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability. • Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives. • Partner cross-functionally to integrate organic growth into product development, launches, and content strategy. • Influence product roadmap decisions using user intent, search trends, and competitive insights. • Own end-to-end SEO performance across web properties. • Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings. • Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data. • Oversee keyword research, content optimization, and content gap analysis. • Manage link-building and digital PR strategies to enhance domain authority. • Monitor algorithm updates and adapt strategies to sustain growth. • Develop strategies to maximize visibility across AI-driven search experiences. • Optimize content and structure for LLM-based discovery and citations. • Define GEO metrics and run experiments to measure impact on traffic and conversions. • Conduct competitive analysis to improve share of voice in generative outputs. • Own app visibility and performance across Apple App Store and Google Play Store. • Optimize listings including titles, descriptions, keywords, and creative assets. • Drive ratings and reviews strategy to improve user trust and conversion. • Run A/B tests to continuously improve install conversion rates. • Collaborate on localization strategies for international markets. • Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox). • Optimize listings and improve conversion rates through continuous testing. • Develop strategies to enhance ratings, reviews, and user engagement. • Align extension strategies with SEO and ASO for a unified organic presence. • Build and maintain dashboards tracking performance across all organic channels. • Define KPIs and ensure data-driven decision-making across the team. • Present insights and strategic recommendations to senior leadership. • Manage and optimize the organic growth tech stack (e.g., analytics, SEO, ASO tools).

• Deliver second-level, high-touch, and tailored engagement to optimize the use of Covetrus platforms and enhance customer experience • Conduct regular wellness checks for all clinics in the assigned region (twice annually) • Build trust by understanding customer needs, aligning solutions to their business goals, and providing guidance to improve outcomes • Increase dollars in same-store growth and reduce the number of deactivations • Guide customers to leverage proactive prescribing, marketing, and auto ship capabilities • Assist practices in integrating Covetrus tools into their workflows to boost efficiency • Help customers understand and utilize platform analytics to achieve baseline benchmarks • Collaborate with Veterinary Relationship Managers (VRMs) to identify growth opportunities • Conduct advanced demonstrations of Covetrus solutions • Provide customers with financial insights, including usage patterns • Identify potential risks through data-driven insights and collaborate with VRMs • Gather Voice of the Customer data to inform internal strategies • Serve as a conduit between the clinic and product development, service, and data analytics

Role Description We are seeking a strategic and high-ownership Director of Organic Growth to lead and scale a comprehensive organic acquisition engine across multiple discovery channels. This role goes beyond traditional SEO, encompassing Search Engine Optimization (SEO), App Store Optimization (ASO), Generative Engine Optimization (GEO), and Extension Store optimization. As a senior leader, you will define the vision, own the roadmap, and lead a high-performing organic growth team. You will collaborate closely with Product, Engineering, Content, Brand, and Marketing teams to embed organic growth into core product and go-to-market strategies. Your work will directly impact traffic, user acquisition, installs, revenue, and global brand visibility. Key Responsibilities - Strategy & Leadership - Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms. - Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue. - Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability. - Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives. - Partner cross-functionally to integrate organic growth into product development, launches, and content strategy. - Influence product roadmap decisions using user intent, search trends, and competitive insights. - Search Engine Optimization (SEO) - Own end-to-end SEO performance across web properties. - Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings. - Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data. - Oversee keyword research, content optimization, and content gap analysis. - Manage link-building and digital PR strategies to enhance domain authority. - Monitor algorithm updates and adapt strategies to sustain growth. - Generative Engine Optimization (GEO) - Develop strategies to maximize visibility across AI-driven search experiences. - Optimize content and structure for LLM-based discovery and citations. - Define GEO metrics and run experiments to measure impact on traffic and conversions. - Conduct competitive analysis to improve share of voice in generative outputs. - App Store Optimization (ASO) - Own app visibility and performance across Apple App Store and Google Play Store. - Optimize listings including titles, descriptions, keywords, and creative assets. - Drive ratings and reviews strategy to improve user trust and conversion. - Run A/B tests to continuously improve install conversion rates. - Collaborate on localization strategies for international markets. - Extension Store Optimization - Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox). - Optimize listings and improve conversion rates through continuous testing. - Develop strategies to enhance ratings, reviews, and user engagement. - Align extension strategies with SEO and ASO for a unified organic presence. - Analytics & Insights - Build and maintain dashboards tracking performance across all organic channels. - Define KPIs and ensure data-driven decision-making across the team. - Present insights and strategic recommendations to senior leadership. - Manage and optimize the organic growth tech stack (e.g., analytics, SEO, ASO tools). Qualifications - 8–10 years of experience in SEO and/or organic growth, with at least 3 years in a leadership role. - Proven success driving organic growth for high-traffic platforms and consumer applications. - Demonstrated ability to rank highly for competitive keywords and scale organic visibility from zero. - Deep expertise in technical SEO, content strategy, and link-building. - Hands-on experience with ASO for iOS and/or Android apps. - Strong understanding of AI-driven search and emerging GEO practices. - Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms. - Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS. - Excellent communication skills with experience presenting to senior leadership. - Bachelor’s degree in Marketing, Business, or a related field. Nice to Have - Experience in SaaS, EdTech, or consumer tech environments. - Exposure to multi-regional and multilingual SEO/ASO strategies. - Knowledge of structured data, schema markup, and knowledge graph optimization. - Experience with programmatic SEO and large-scale content generation. - Background in conversion rate optimization (CRO). - Experience optimizing browser extension listings. - Comfortable working in a remote, globally distributed team. Why Join This Role? - High Ownership & Impact: Lead and shape organic growth across all discovery surfaces. - Broad Scope: Work across SEO, ASO, GEO, and extensions in a single leadership role. - Collaborative Environment: Partner with cross-functional teams in a high-growth setting. - Remote Flexibility: Enjoy flexible working hours in a remote-first environment. - Career Growth: Opportunity to lead large-scale initiatives and grow into senior leadership roles. Core Skills - SEO - ASO - GEO - Organic Growth Strategy - Analytics - Team Leadership