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Demandbase

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Customer Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 501-1,000Since 2005H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

54 days ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Customer Marketing Manager

Demandbase

• Own customer marketing programs and campaigns with an 1:1 / 1: Few / 1: Many ABM approach. • Build and launch 1: Many scaled lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to drive customer activation and retention • Manage and execute 1: Few targeted product and expansion campaigns to increase feature adoption and identify upsell opportunities • Support the 1:1 campaigns aligning with key account plans created by the account team • Manage campaign setup end-to-end in marketing automation platforms (email, audiences, workflows, QA, and deployment) • Partner with stakeholders (CS, Product Marketing, Sales, SDRs) to translate business goals into scalable campaign programs and measurable outcomes • Optimize campaigns through testing (A/B, segmentation, messaging) and performance analysis • Maintain campaign documentation, workflows, and processes to ensure consistency and scalability • Monitor campaign performance and report on key metrics (engagement, conversion, pipeline influence)

Job Requirements

  • 4–6 years of experience in campaign marketing, lifecycle marketing, or marketing operations, B2B SaaS experience highly preferred.
  • Hands-on experience building and executing campaigns in marketing automation platforms (e.g., Marketo, Pendo, Sendoso direct experience will be a plus)
  • Strong understanding of customer lifecycle marketing, segmentation and ABM strategies
  • Experience partnering cross-functionally with marketing, sales, and customer success teams
  • Detail-oriented with strong QA and project management skills
  • Analytical mindset with the ability to interpret campaign performance and recommend improvements

Benefits

  • Options for up to 100% paid Medical and Vision premiums for employees
  • A flexible PTO policy
  • Paid holidays
  • Access to mental health and wellness resources
  • 401(k) with pre-tax, after tax, and roth options
  • Short-term/long-term disability
  • Life insurance
  • Other great benefits

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